KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Here are some examples based on our own experience working with clients and senior leadership. Example of PPC Lead Funnel.

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Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

SEPTEMBER 26, 2017

On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now.

Adwords 120

Adwords Paid Search Agency Ads Landing Pages 120

NuSpark Consulting

MAY 16, 2016

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. For B2B firms, AdWords offers a number of conversion metrics to consider in optimizing campaign performance.

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Adwords Conversion Google Paid Search Agency 124

KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. Follow along! Geo >> Location. Search Console.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Valasys

FEBRUARY 17, 2023

Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising. However, AdWords vs AdSense – the differences between the two tools – can be quite confusing. We’ll even give you some tips on how to use AdWords and AdSense together to maximize your results.

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

KoMarketing Associates

MAY 31, 2016

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. During the Summit, the biggest announcement was how Google plans on shaking up the current AdWords ad format. Make a Purchase.

Adwords 120

Adwords Mobile Marketing Mobile Advertising Planning 120

KoMarketing Associates

JUNE 27, 2013

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. AdWords Sitelinks.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #4: Customize Ads with Real-Time Updates.

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Adwords Cost per Acquisition Optimization Tips 134

NuSpark Consulting

MARCH 5, 2017

We’ll use Cloud Migration as an example: Seed Keyword: Cloud Migration. By having a good number of negatives, you prevent irrelevant clicks from charging your AdWords account. Let’s use Cloud Migration as an example again. The Google AdWords platform allows a myriad of techniques to keep your cost per click in line.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

KoMarketing Associates

JULY 27, 2017

While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. The first ad extension we will discuss is sitelinks. Final Thoughts.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

AUGUST 30, 2016

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. These devices include desktop, mobile, and tablet. Cost Per Click.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

KoMarketing Associates

MARCH 22, 2018

Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. How can DSAs help B2B advertisers? In our experience, there are three distinct advantages to implementing DSA campaigns for B2B brands: 1. Source: [link]. Identify the Best Keywords for Niche Markets.

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Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? To learn more about how to optimise your B2B Google Ads with negative keywords, read on! For example, if you’re a B2B tech company, you might want to add negative keywords related to consumer tech products or services.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

KoMarketing Associates

JANUARY 20, 2015

So, what does this mean for B2B companies? As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

JULY 6, 2016

So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. The example below shows you how much more emphasis and real estate the header takes up in expanded text ads.

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Adwords Ads CTR Mobile Advertising 121

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

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Adwords Budget Programs Google Video Marketing 63

Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? What Is the Average B2B Budget for AdWords? . But understanding what the average B2B company spends on advertising can still be helpful. As of 2016, B2B marketers spent roughly $83 million on digital marketing in the U.S. spent on AdWords. Image Source ).

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Adwords Budget Programs Cost Per Click Marketing Budget 49

NuSpark Consulting

JANUARY 16, 2013

For the below, let’s use my firm, NuSpark Marketing, as an example, and one of my services, pay-per-click strategy, as search queries. It’ll make sense as you read the examples below. . Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +top.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

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Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

APRIL 26, 2018

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. For B2B marketing decision makers, it can be a time-consuming (and often frustrating) experience to sift through multiple contracts and determine the best fit for their organization. Preliminary Campaign Audit & Program Roll-out.

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PPC Marketing Proposals B2B Ad Frequency 159

Content Standard

APRIL 28, 2020

And for B2B audiences who need the full story, the longer format of documentaries gives you room to do that and more. To inspire your strategy, we’re sharing how five of today’s leading brands are using different documentary-style video approaches to drive B2B lead conversions.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

Meerkat Marketing

NOVEMBER 17, 2020

Generating leads is always a hot topic at the leadership table for B2B professional service firms when it comes to marketing. As a Partner or leader in a B2B professional service firm you likely aren’t a marketer, nor do you pretend to be. Example: Google Adwords vs. LinkedIn Ads.

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

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B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. However, up to 20 can be included.

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Paid Search Agency Advertisements Advertising Effectiveness 120

KEO Marketing

FEBRUARY 23, 2015

AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. Taken separately, they have their own individual strengths and potential payoffs. Auto-tag your ads.

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Adwords Analytics Marketing Analytics Tools Advertising Benchmark 48

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

KEO Marketing

JUNE 21, 2016

Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”). Would you like to get in on this?

Adwords 48

Adwords Search Marketing Google Paid Search Agency 48

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. Identify WHY you’re choosing PPC advertising. Measure results with conversion tracking.

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PPC Advertisements Advertising Organization 88

Exo B2B

OCTOBER 5, 2017

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever.

Adwords 40

Adwords Optimization CTR Marketing Management 40

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52