Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. 20 Formats to Consider by Savvy B2B Marketing. ** 5 Stars. The Ethics of Multitasking by Bloomberg Businessweek. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Hubspot

DECEMBER 22, 2020

Apart from Google's questionable ethics, you should still continue to bid against the high value search terms you're already ranking for, in order to achieve what's known as SERP domination. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Here's how the productivity platform ClickUp achieves this.

PPC 101

PPC Work Management SEO Top of Funnel 101

Online Marketing Institute

NOVEMBER 8, 2010

May not apply to B2B because the Lifetime Value of a Customer (LTVC) usually far exceeds the profit of the initial sale. 280 Group’s Adwords ROI Calculator. Application: In-depth ROI calculation for both B2B and B2C. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

NOVEMBER 7, 2017

It’s also the right thing to do, from an ethical standpoint – you don’t want your brand to be accused of propagating “fake news,” do you? When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key. FTC guidelines. Make sure your #content is clearly labeled as sponsored content.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Directive Agency

JULY 26, 2016

Founder of Juris Digital & Ethical SEO Consulting. Ask the company about their ethics policies and the type of companies they work with. Work with Big Brands, Funded Startups and B2B’s to drive huge growth online. 2. Claims of “Google Certified” or “Google Partnerships” refer only to the Google AdWords service.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76