KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.

Work Management 120

Work Management Marketing Management Adwords B2B 120

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy. Time to Get Searching.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

EMagine B2B Blog

DECEMBER 31, 2014

Some of the resolutions we’ll be sharing will be work-related and some will be life-related, but all take into regard that work-life balance is now so incredibly intertwined, that the differentiation between each of these aspects shrinks more and more by the day. Achieving your Analytics and Adwords certification takes time.

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. Brand Differentiation – Why Buy? MarketingProfs: B2B Marketing Forum. Google Small Business Adwords Education Series.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. B2B Online Marketing Blog Social Media Strategies'

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. PPC) pay-per-click advertising is the perfect way to do it.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

NuSpark Consulting

FEBRUARY 24, 2013

I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. What is your value proposition and your points of differentiation? In summary, I just wanted to give a quick overview on advertising and digital marketing opportunities if you are a local or regional b2b.

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. PPC) pay-per-click advertising is the perfect way to do it.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Directive Agency

MAY 7, 2018

Today, we’re going to talk about 3 reasons why you need a B2B copywriter. Now, the first reason that you need a B2B copywriter is for your landing pages. So, if you don’t have a B2B copywriter, you’re missing out on a powerful opportunity to lower your cost per opportunity and increase conversions. We got you.

Copywriting 40

Copywriting Video Marketing Landing Pages B2B 40

LeadSquared

SEPTEMBER 19, 2018

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. B2B Lead Generation Strategy [Webinar Questions]. Learn more about how to run PPC campaigns on Google Adwords ). Missed the webinar?

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

B2B Marketing Insights - WE

JUNE 29, 2018

We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. It’s often referred to as your unique selling position or key differentiator. Be sure to research your market, name, and logo shape to ensure you can differentiate yourself from the competition. Google AdWords. Brand Position.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads. He was also a board member at such firms as Rental.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. B2B Lead Generation Strategy [Webinar Questions] 1. Learn more about how to run PPC campaigns on Google Adwords ) 3. Missed the webinar?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

B2B lead generation is easier said than done. Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. B2B Lead Generation Strategy [Webinar Questions]. Learn more about how to run PPC campaigns on Google Adwords ). Missed the webinar?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? Why B2B Marketers Should Care.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Valasys

MARCH 5, 2019

SEM – Leads can be generated easily through Search Engine Marketing when using Google Adwords which is a tool that helps all size companies get leads. Leverage thought leadership to differentiate your value. Apart from these reasons, nearly half of B2B buyers consume half an hour or more of it on a daily basis.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

Customer Experience Matrix

FEBRUARY 7, 2016

But algorithmic methods need a lot of data, so B2B marketers often use fractional methods as a more practical alternative. It's no accident that the only B2B specialist listed here, Bizible, is the only company that uses a fractional method. Of course, there are plenty of other points that differentiate these systems.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

KoMarketing Associates

NOVEMBER 3, 2015

Additionally, you can differentiate between desktop and mobile, giving you further insights into how your audience is searching. For example, I typed in b2b marketing and phrase match returned b2b marketer , b2b vs b2c market size , and b2b target market. AdWords Keyword Planner. examples of great inmail.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Device: Am I targeting specific devices or bidding differentially based on Device?

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

NuSpark Consulting

AUGUST 22, 2013

Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. . The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. We are Detectives! It’s more WHAT and WHY rather than HOW.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

KoMarketing Associates

DECEMBER 19, 2013

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e.,

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Adobe Experience Cloud Blog

APRIL 3, 2018

It all started with AdWords ads , occupying the sweetest spot of the search results page. For instance, we’ve noticed our competitors’ search results don’t contain rating stars, so we’ve added reviews to our blog posts to give it a little more lift and differentiation. These days, it’s not only ads taking the best real estate.

Google 134

Google Wikipedia Keywords CTR 134

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Let’s differentiate visitors to visits with users, sessions, and pageviews. Dig even further with acquisition metrics like search query , AdWords campaigns , and URL parameters to see which campaigns are driving the most results. Look at their interests and check if they align with your services or products.

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133

Launch Marketing

JULY 3, 2018

Watch Part 1 of our 3-part videos series on B2B product launches! . Here are ten questions to consider prior to your B2B product launch to ensure alignment with company goals: 1. Your product should bring something new to the market that differentiates it from competition. What are your goals for the next 1-5 years?

Product 72

Product Webinar Metrics Buyer Personas Adwords 72

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Adobe Experience Cloud Blog

OCTOBER 31, 2017

.” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers. What differentiated Facebook from search engines was the fact that you can like a page. Big companies may not feel a difference but I imagine that this will greatly impact small businesses.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Why is storytelling important for B2B companies? Storytelling brings many benefits to your B2B organisation.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Storytelling brings many benefits to your B2B organisation. Remember that your B2B buyers are businesses, too.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

If your source is a Google AdWords ad with the headline “Make email marketing easier,” then the headline of your landing page should read “Make email marketing easier.” Differentiate required fields from optional ones. What is the biggest thing your prospect will gain by converting? How to” can be a great way to start a headline.

Landing Pages 134

Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

Marketing Insider Group

MAY 11, 2020

41 percent of B2B buyers consume three to five pieces of content before talking to sales. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. How has your company’s last AdWords campaign made a positive difference for your customers? Source: Demand Gen Report).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. Market pulse was tougher to discern.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

The Effective Marketer

JANUARY 11, 2010

This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) Vendors that score very closely may have some clear differentiators that are not easily measurable. Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Conversica

SEPTEMBER 12, 2018

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Adobe Experience Cloud Blog

MARCH 27, 2017

Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100