Why B2B Marketers Need to Develop A Publisher’s Mindset
Webbiquity
APRIL 4, 2019
Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. B2B marketers have to evolve fairly dramatically to achieve these benefits, however. Guest post by Brian Bennett. ImageCreator.
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