The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.

Trade Show 100

Trade Show Traffic Demand Creativity 100

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

APRIL 26, 2018

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. For B2B marketing decision makers, it can be a time-consuming (and often frustrating) experience to sift through multiple contracts and determine the best fit for their organization. Do you require client sign-off on ad creative changes?

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B. Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Content Standard

APRIL 28, 2020

And for B2B audiences who need the full story, the longer format of documentaries gives you room to do that and more. To inspire your strategy, we’re sharing how five of today’s leading brands are using different documentary-style video approaches to drive B2B lead conversions.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

SugarCRM

MARCH 7, 2016

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords. 4 Tips for Developing Your AdWords Strategy.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

KoMarketing Associates

NOVEMBER 19, 2013

Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers. In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Size & Transparency of Network. This type of advertising is user defined.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

The Point

OCTOBER 25, 2017

There was a not too distant time when virtually all B2B demand generation was outbound. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time. Cue the advent of search marketing and Google AdWords.). Be aggressive!

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

KoMarketing Associates

DECEMBER 21, 2017

Matt is one of my favorite marketers partly because he is so creative. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. Taking Everyday Life and Turning It Into Content. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. Unsurprisingly, your organization’s target audience is probably pretty similar to a lot of other B2B organizations. Lead generation is a vital component to B2B marketing success.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

KoMarketing Associates

JANUARY 20, 2015

Instagram forces users to get creative and communicate their story through a series of photos. . So, what does this mean for B2B companies? As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. KoMarketing. Followers: 120+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Here are some examples of how to squeeze even more SEO out of your B2B marketing initiatives, based on priorities outlined in MarketingSherpa’s research chart.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

QuanticMind

SEPTEMBER 27, 2016

For B2B, enterprise SEM ad copy – consider using every bit of real estate available, including all text in an expanded text ad plus extensions – having a sizeable ad unit may be a way to box out the competition. AdWords and Bing updates from “Exploring the Upcoming AdWords and Bing Ads Changes”.

SEM 40

SEM Paid Search Agency Adwords Ads 40

KoMarketing Associates

NOVEMBER 20, 2014

Specific keywords as well as ad creative variations will all have individual click-through rates. This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. B2B Online Marketing Blog Search Engine Advertising'

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

Zoominfo

OCTOBER 5, 2021

The right side of the brain is responsible for creative thinking and artistic intuition — which is why artistically inclined marketers are considered to be “right-brain” thinkers. They may understand the importance of marketing data, but they know creativity breeds success that can’t be found in spreadsheets and reports.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

nDash

JANUARY 21, 2021

You’re a creative type with a flair for the written word. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI. 3+ years of marketing experience, preferably in a B2B or SaaS setting. Sound like you? The Ideal Candidate.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. After all, content tells your story better than any creative execution can, right? Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. So what else can you do? Promoted Tweets.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . The statistics are evident; B2B usage is on the rise. B2B Video Marketing Best Practices.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

MLT Creative

NOVEMBER 17, 2015

B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. The post Why You Need Google Tag Manager For Your B2B Marketing appeared first on MLT Creative.

Marketing Analytics Tools 40

Marketing Analytics Tools Tagging Work Management B2B Marketing 40

Atomic Reach

MARCH 18, 2019

Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads. He also partners with SalesX in helping companies grow with the help of AdWords. Mark Irvine is passionate about data-driven research in trends on Bing, Facebook, and AdWords.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. . • Promoting transparency and trustworthiness. Providing ease of navigation.

Landing Pages 100

Landing Pages Lead Ranking Lead Scoring PPC 100

NuSpark Consulting

FEBRUARY 24, 2013

I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. In summary, I just wanted to give a quick overview on advertising and digital marketing opportunities if you are a local or regional b2b. Isn’t that what advertising is all about?

Paid Content 100

Paid Content Advertising Agencies Advertisements Advertising 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Directive Agency

APRIL 11, 2018

Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. This is just one amazing way that you can use SEMrush for B2B market research. B2B Marketing Research Tool #2: SpyFu. We got you.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. He is the founder of Supercool Creative Agency. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

The Point

JUNE 8, 2016

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. Unsurprisingly, your organization’s target audience is probably pretty similar to a lot of other B2B organizations. A little creative thinking and an open mind are your keys to finding them.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Biznology

NOVEMBER 23, 2016

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. I asked Stirista’s CEO Ajay Gupta about the technology behind the links.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

ATAK Interactive

JULY 10, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. Rich Native Features Focused on B2B Growth.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Customer Experience Matrix

SEPTEMBER 27, 2012

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. Google AdWords: 5 New Features That You Need to Know About - Lisa Raehsler, ClickZ.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120