The Ultimate Dictionary of Marketing Terms You Should Know
Hubspot
MARCH 10, 2016
4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. 24) Cost-per-Lead (CPL). Learn more about how marketers can use APIs here. 17) Conversion Path.
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