Valasys

FEBRUARY 17, 2023

Enter AdWords and AdSense – two of the most well-known and widely used tools in the world of digital advertising. However, AdWords vs AdSense – the differences between the two tools – can be quite confusing. We’ll even give you some tips on how to use AdWords and AdSense together to maximize your results.

Adsense 40

Adsense Adwords Marketing Automation Services Advertising Agencies 40

KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. At what cost?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

JUNE 27, 2013

There are many of us that have the unique position of having to write hundreds or thousands of lines of creative for the B2B audience (or god forbid, other marketers). For this exercise let’s assume that all ads are created equally and they all are exactly as compelling to the average B2B buyer. AdWords Sitelinks.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

Adobe Experience Cloud Blog

OCTOBER 25, 2017

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. And it does so in a conversational tone.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

NuSpark Consulting

MARCH 5, 2017

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Long tail keywords will have much less traffic; but your clicks should be of better quality, and that means better conversion rates. Study conversion data and tweak frequently.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

KoMarketing Associates

AUGUST 30, 2016

Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. Number of Conversions (if tracked). Cost Per Click. Conclusion.

Adwords 121

Adwords Optimization Mobile Advertising Cost Per Click 121

Webbiquity

APRIL 4, 2019

Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. A major, tectonic shift has occurred in marketing over the last decade.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Yet, their steep costs and modest ROI present clear downsides.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

MARCH 22, 2018

Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. How can DSAs help B2B advertisers? In our experience, there are three distinct advantages to implementing DSA campaigns for B2B brands: 1. Source: [link]. Identify the Best Keywords for Niche Markets.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. This includes clicks, click through rate, and conversions. B2B Online Marketing Blog Search Engine Advertising'

Adwords 120

Adwords Advertisements Advertising Click Rate 120

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. What there isn’t a lot of information on is how to reassess your Google AdWords budget. Common Google AdWords Budget Situations We’ve Seen.

Adwords 63

Adwords Budget Programs Google Video Marketing 63

KoMarketing Associates

JUNE 5, 2014

ValueTrack is an easy-to-use AdWords URL-tagging feature. Here is a list of important ValueTrack parameters that all B2B advertisers should consider using in their PPC campaigns, and why they are important: {matchtype}. In many cases long tail exact match terms will generate a much better return or conversion rate.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

Directive Agency

SEPTEMBER 15, 2017

How much should you be spending on Google AdWords? What Is the Average B2B Budget for AdWords? . But understanding what the average B2B company spends on advertising can still be helpful. As of 2016, B2B marketers spent roughly $83 million on digital marketing in the U.S. spent on AdWords. Image Source ).

Adwords 49

Adwords Budget Programs Cost Per Click Marketing Budget 49

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. With the new enhanced Adwords, you can now promote offers within your ads if you are a brick and mortar store.

Adwords 100

Adwords Features Google Mobile Advertising 100

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. How does remarketing work?

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

NuSpark Consulting

JANUARY 16, 2013

Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. Modified broad match keyword in Adwords: +How +To +Pay +per +click. . Modified broad match keyword in Adwords: +Pay +per +click +techniques. . Actual query: Pay-per-click programs for b2b businesses.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Why This Matters. Here are four examples of how this can work: Demographic scoring to qualify leads.

Adwords 48

Adwords Marketo Optimization Conversion 48

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

EMagine B2B Blog

SEPTEMBER 13, 2012

Google AdWords is perhaps an uncharted territory for many B2B marketers. With investments that can range from subtle to astronomical, how do you create an effective AdWords strategy to monetize your efforts, and realize your goals? AdWords ROI is conversions and cost/conversion. Getting [.].

Adwords 40

Adwords Conversion Marketing & Strategy ROI 40

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. AdWords Customer Match. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. Products or services tailored to specific buyer needs. Conclusion.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

NuSpark Consulting

APRIL 22, 2012

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms.

Landing Pages 100

Landing Pages Adwords Keywords Research 100

NuSpark Consulting

MAY 25, 2013

Conversions and Website Goals; A Primer. . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. What is a Conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Exo B2B

OCTOBER 5, 2017

We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever.

Adwords 40

Adwords Optimization CTR Marketing Management 40

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. Measure results with conversion tracking. Identify WHY you’re choosing PPC advertising.

PPC 88

PPC Advertisements Advertising Organization 88

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. Screenshot taken 3/20/2014.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. It all begins with choosing compelling and relevant B2B tech assets, but it doesn’t stop there. The path to PPC conversions: . Case Studies. Recorded Webinars.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

KoMarketing Associates

OCTOBER 20, 2015

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120