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Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

Trending Sources

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. So, what does this mean for B2B companies? Instagram is a social media platform unlike any other.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Facebook.

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Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

What We Learned From Spending $100k On Facebook Ads

Hubspot

So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. In May of 2016, we had the honor of working with Facebook Canada. Other than working with the Facebook team, we are completely in-house. Lesson 6: Create video specifically for Facebook Ads.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. For many companies, a good mix of both is the marketing sweet spot.

What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix?

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Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]

bizible

How do companies of various sizes approach B2B attribution modeling ? Single-Touch Attribution Models in B2B Marketing. Below are charts that show the different attribution models that companies tend to use, filtered by their company size.

B2B Conversion Tracking Best Practices

bizible

Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data.

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. Now I’m converting whether it’s AdWords, or Facebook ads or even SEO.

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The Benefits of Retargeting for B2B

Act-On

They do this through a variety of marketing strategies on various channels, of course, but one tactic rises above the rest: retargeting for B2B. Specifically, we’ll talk about the Google Ad Platform and Facebook in relation to this important marketing tactic.

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11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

A History of Disruptive Innovations in B2B Marketing. There have been so many disruptions to B2B marketing , it’s hard to keep track. Lead generation is a vital part of any B2B company’s marketing efforts. How to Get More Likes on Facebook.

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Modern B2B Marketing

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. It depends on the size, nature, goals, and target audience of your company. 7-Stage B2B Marketing Sophistication Framework.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Keep in mind that most customers will do the majority of their research before contacting your company’s sales team. Pay-per-click: Google AdWords retargeting.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year.

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline.

What B2B Marketers Need To Know About Social Media Advertising in 2015

KoMarketing Associates

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. Throughout the years, Facebook and other social media platforms have discovered that the future of their services is moving from desktops toward mobile platforms.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. B2B buyers are people too, just like you.

Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them? What is the value of retargeting for B2B technology brands?

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

For most B2B marketers, it isn’t nearly enough. For consumable, spreadable content without a strong sales or company spin, start with this list. Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for.

Everything you need to know about Facebook Pixel

Exo B2B

Do you have a website and want to advertise via Facebook? In this article, we’ll detail how Pixel, developed by Facebook, will serve as both a conversion tool and a customized audience creator for your campaigns. What is Facebook Pixel? Facebook Pixel can be installed quickly.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.

An Accident of Timing: The Case for Always On Marketing

The Point

There was a not too distant time when virtually all B2B demand generation was outbound. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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Content Marketing Mistakes Many Tech Companies Are Making. Still.

Marketing Envy

Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line. Google AdWords planner is a good place to start. Encompassing a wider audience is especially valuable for companies that have created a new product category within their own industry. Follow your company branding - Content is a direct subset of your brand. Reading Time: 6 easy minutes.

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Contests, giveaways, and sweepstakes do really well on Facebook.

Learn How To Use Quora Ads for B2B User Acquisition

Listenloop

Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Quick background: Vettery is a hiring marketplace that connects top tech and business talent with growing companies. It will show “promoted by your company name.”

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

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How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn still rocks all other social media networks for B2B lead generation. IYSP Day 2 : B2B Lead Nurturing Done Right.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.

Content distribution: which is the best platform/channel to amplify your content?

i-Scoop

Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make. The question ‘Which platform is the best content distribution platform?’