Remove blasts
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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

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Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark Consulting

I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. You may find tactics such as these: Email blasts : Partner with a publisher to email relevant content or offers towards their email database. Remember, we’re reviewing geo-targeted marketing opportunities.

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google Adwords.

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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

We need to move from batching and blasting to AI-driven, lookalike audiences. In addition, this innovation supports Google AdWords Customer Match, allowing marketers to optimize your paid media spend and get a better ROI by targeting your Marketo contacts with personalized ads across Google Search, YouTube, and Gmail.

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Setting Up Your B2B Pay Per Click Services the Easy Way

Directive Agency

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

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Measure Your ROI on Social Media Leads

LeadSloth

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The only place where you wouldn’t need it is in your own email blasts, because those are already tracked automatically.