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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. Do we utilize any display or banner advertisements in our PPC mix?

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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Google AdWords Average CTR and Best Practices

WebMarketCentral

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%.

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Looking Back at 300: Top 10 Posts

WebMarketCentral

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9: That will do it for me this (short) week.

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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

Sometimes this is because different groups “own” different campaigns (the Web team owning SEM , for example) and so those programs tend to be managed independently. Add the offer to the ad rotation in your Google AdWords campaign. Create a banner ad to use in retargeting and on your Website. An email campaign here.

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The Ultimate List of Marketing Podcasts

Zoominfo

Search Talk Live focuses primarily on SEO and SEM. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. The Ultimate List of B2B Marketing Tools. Learn the strategies top marketing experts use to grow their businesses. Listen here. Listen here.

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Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

No flashing whack-a-mole banners. A short but useful reminder, particularly for B2B technology marketers. AdBlock Plus Threatens the Online Revenue Model by The International Herald Tribune What could have been the story of the year in interactive marketing turned out instead to be pretty much of a dud.