[Adwords, B2B] How to Effectively Utilize AdWords Ad Extensions for B2B PPC
    While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. Like sitelinks, callouts allow for B2B advertisers to display a series of additional messaging under the ad. Utilizing ad extensions for search ads is a no-brainer for any B2B company.
    [Adwords, B2B] When and Why to Use Landing Pages
    Landing pages can act as the solution to that problem because they play a key part in generating traffic and converting it with search ads and they are the leading paid channel for businesses : Industry leader, Google, highly prioritizes landing page experience , determining whether or not to show your AdWords ads based on the page visitors click through to: Bing takes landing page experience into account too. Demand Generation b2b
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Adwords, B2B] What Are the Benefits of Advertising in Account-Based Marketing?
    Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). There are big benefits of using advertising in your account-based marketing campaigns.
  • BIZIBLE  |  TUESDAY, JULY 11, 2017
    [Adwords, B2B] Just Released: AdWords Industry Benchmark Report 2017
    In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. The AdWords Industry Benchmark Report answers questions like, “What impact should I expect from AdWords?”
    [Adwords, B2B] Learn How To Use Quora Ads for B2B User Acquisition
    Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. So that’s something that would be super helpful to the marketer, being able to see which topic has been most effective and that’s no different than keyword level reporting on AdWords, right? I think, it’s definitely a broader play for B2B and B2B is a bit trickier too just with any sort of direct response campaign when you’re doing something that broad and not necessarily account-based.
    [Adwords, B2B] The Paid Marketing Metrics You Must Measure
    Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. Within the context of AdWords, there are three different kinds of conversions: Webpage Conversions: These include purchases, leads or sign-ups. AdWords has also recently introduced a powerful attribution modeling feature.
  • EMEDIA  |  FRIDAY, JUNE 30, 2017
    [Adwords, B2B] How to Select Your B2B Channel Mix
    How can you look at information you have on hand to optimize your B2B channel mix? Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program. B2B Channel Mix Analysis – Prerequisites. B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis.
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Adwords, B2B] Facebook ads vs Google adwords: 7 key criteria to decide
    These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. TYPE OF BUSINESS: B2C or B2B?
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Adwords, B2B] What We Learned From Spending $100k On Facebook Ads
    Using the same ad creative from AdWords, we launched on Facebook Ads. If someone was interested enough to pass over cat videos and baby pictures to watch 10 seconds of our B2B software video, then we were doing something right. For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.
    [Adwords, B2B] Four Unique Features Found In Baidu Paid Search Management
    In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. Similar to the broad match type in AdWords, the ads are triggered by search terms that are relevant to the target keywords, even if the characters are not specifically in the keywords.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Adwords, B2B] You Need to Understand These 6 Things About What B2B Buyers Want
    The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want. Huff Industrial Marketing and Ko Marketing found the same thing in their 2015 B2B Web Usability Report.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Adwords, B2B] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Bonus tip: create an Adwords campaign around the regulation and checklist to bring in visitors. . Interactive content has endless possibilities.
  • EXO B2B  |  MONDAY, MAY 29, 2017
    [Adwords, B2B] Everything you need to know about Facebook Pixel
    The cost-per-acquisition (CPA) of the Facebook ad tool can be as interesting as that of Google Adwords. Cet article Everything you need to know about Facebook Pixel est apparu en premier sur Exo B2B. Do you have a website and want to advertise via Facebook? Besides grooming the content of your ad beforehand , is also essential is to get complete statistics on how visitors interact on your website through your advertising.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Adwords, B2B] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Don’t take my word for it; according to a B2B Technology Marketing study , 90% of marketers agree this is so. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. How do you get a seat at the table when nobody’s officially invited you to pull up a chair?
  • EXO B2B  |  TUESDAY, MAY 16, 2017
    [Adwords, B2B] 6 tips for a successful Facebook ad
    Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. Cet article 6 tips for a successful Facebook ad est apparu en premier sur Exo B2B.
    [Adwords, B2B] Baidu PPC Versus Google AdWords: 8 Key Differences
    B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization.
  • RADIUS  |  TUESDAY, MAY 9, 2017
    [Adwords, B2B] B2B Omnichannel Marketing is Finally Here
    B2B buyers’ expectations are now increasingly evolving to be more in line with their B2C experiences. I’m excited to share that today Radius announced that the Radius Revenue Platform enables B2B marketers to provide a seamless omnichannel experience to their prospects and customers. With the addition of integrations to Google Adwords, Facebook, and DMP’s, a full omnichannel experience is now possible. Omnichannel is not something we as B2B marketers can ignore.
    [Adwords, B2B] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    If an organization allocates a portion of its advertising budget to AdWords, that cost can be eliminated or reduced with high organic rankings. result in a click on an AdWords ad. Search Engine Optimization b2bAuthor: Nate Dame Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Adwords, B2B] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Content Marketing for B2B Enterprises " by Udemy. 8) Content Marketing for B2B Enterprises. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile). I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do.
    [Adwords, B2B] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    Many major ad platforms, including Facebook , AdWords , and Twitter , use custom audience services to allow marketers to construct audience personas through an existing email list (cross-checked against email addresses used to create accounts on the displaying service) rather than through a filtering tool. Particularly for B2B brands, it’s not unusual for competitors or potential partners to sign up for emails, download a whitepaper, or otherwise look into your brand.
    [Adwords, B2B] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold. In this blog I will walk you through four tactics that will allow you to break through that plateau and scale your AdWords lead generation. Digital Marketing b2b
    [Adwords, B2B] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. What advice do you have for B2B marketers who are getting started with account-based marketing?
    [Adwords, B2B] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. AdWords Customer Match. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. B2B Online Marketing Blog Demand Generation Search Engine Advertising Social Media Strategies
    [Adwords, B2B] PPC V Influencer Marketing; Clicks V Sales
    they spend on AdWords. Education Marketing B2B b2b marketing content marketing Digital Marketing influencer influencer engagement influencer marketing marketing pay per click payperclick ppc social media Social Media Marketing social selling
    [Adwords, B2B] 5 Golden Rules for Your Next Content Marketing Hire
    For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech. She had a solid base of knowledge coming from the B2B events world, did a ton of research on her own, and knocked it out of the park. B2B CMI content marketing hiring video Writing
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Adwords, B2B] The Benefits of Retargeting for B2B
    They do this through a variety of marketing strategies on various channels, of course, but one tactic rises above the rest: retargeting for B2B. This is a great approach for B2B marketers because you can potentially engage more contacts who could be involved in the purchase decision who might not otherwise be known in your database. What are some of the challenges you’ve overcome with retargeting for B2C vs. B2B? An Interview with Act-On Software Marketers.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Adwords, B2B] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. LinkedIn still rocks all other social media networks for B2B lead generation. IYSP Day 2 : B2B Lead Nurturing Done Right. IYSP Day 3: How to Automate Your B2B Sales.
    [Adwords, B2B] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects.
    [Adwords, B2B] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Additionally, the ability to pass a pre-built marketing audience from your platform to other marketing channels such as Google AdWords or Facebook can reduce the amount of time you spend aligning and executing multi-channel marketing. Engagement Marketing b2b ConsumerAuthor: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Adwords, B2B] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Run AdWords programs targeted at look-alike traffic. Brand Marketing Content Marketing Customer Marketing Marketing Automation b2b marketing automation software brand awareness customer marketing demand generation marketing automation marketing automation software marketing automation strategyAlmost every marketer knows that marketing automation (MA) has been a boon for demand generation.
    [Adwords, B2B] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Kristian Haanes is the founder and CEO of Webinara and a serial entrepreneur with 15-plus years within B2B solution sales, management and marketing. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.
    [Adwords, B2B] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Modern Marketing b2b ConsumerAuthor: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, B2B] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    On average, 49% of companies are currently using marketing automation, and more than half of B2B companies (55%) are adopting the technology. The biggest variable is whether you you sell products/services in a B2C or B2B market. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. .
    [Adwords, B2B] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords. Now you can share negative keywords across all your Google AdWords accounts from one location; you do not need to add them manually to every campaign. This update is another improvement that Google has added to enhance the usability of AdWords.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Adwords, B2B] Cost Per Click Reduction Strategy in Google AdWords
    If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. The Google AdWords platform allows a myriad of techniques to keep your cost per click in line.
    [Adwords, B2B] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    One in particular that’s important to check frequently is changes to a company’s AdWords competition. B2B Online Marketing Blog Search Engine Advertising search advertisingMuch like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account.
    [Adwords, B2B] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords. Marketing Strategy Sales Anthony Bergs b2b sales processes lead nurturing sales strategyGuest post by Anthony Bergs.
    [Adwords, B2B] Why You Should Always Have an Active Branded Campaign
    B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.
    [Adwords, B2B] An Email is Not a Campaign: the Case for Integrated Marketing
    Add the offer to the ad rotation in your Google AdWords campaign. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.
    [Adwords, B2B] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO.
    [Adwords, B2B] Smart SEM Strategies for B2B Tech Companies [Q&A]
    In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them? What is the value of retargeting for B2B technology brands?
    [Adwords, B2B] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.
    [Adwords, B2B] What B2B Tech Companies Can Expect From Search Marketing in 2017
    Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? B2B technology companies should not just know their who their buyer is, but where they are online. How can B2B companies set themselves up for SEO/SEM success in 2017?
    [Adwords, B2B] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    To do their job well, B2B media managers need comprehensive attribution information and insights. Bizible is the only B2B marketing attribution solution that can automatically add tracking links to your ads and report costs, making it easier to gain detailed insights into Facebook Ads contribution to leads, opportunities, revenue, and ultimately ROI.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords, B2B] Expand your Offer Strategy to Increase SEM Performance
    For a more detailed look at B2B search strategy, download our white paper: “ Top 10 B2B Paid Search Mistakes.”. B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy
    [Adwords, B2B] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCThere are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
    [Adwords, B2B] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCThere are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
    [Adwords, B2B] Call Tracking and PPC. Are You Doing it Right?
    And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Call Tracking ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing Call Number Tracking Call Tracking Numbers Marketing Automation Software Pay-per-Click Marketing PPC Attribution PPC marketing
    [Adwords, B2B] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space.
    [Adwords, B2B] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space.
    [Adwords, B2B] What can B2B Marketers Adopt from Growth Hacking?
    What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. The post What can B2B Marketers Adopt from Growth Hacking? appeared first on B2B Lead Blog. Marketing Strategy B2B B2B marketing growth hacking marketing strategy optimization
    [Adwords, B2B] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    You can set up your campaign URL tagging automatically in Google Analytics by linking your Google Analytics to your AdWords account and then navigating here in your AdWords account: Google AdWords > My Account > Preferences. Here are seven PPC attribution options broken down, with an example to demonstrate each type: Example: Customer clicks AdWords or paid search ad to find your site. Digital Marketing b2b Consumer
    [Adwords, B2B] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts).
    [Adwords, B2B] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. We’re not B2B or B2C marketers -- we’re business to human marketers. 2016 marks HubSpot’s 10th anniversary.
    [Adwords, B2B] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. B2B digital marketers need to leverage that knowledge to set accurate location targeting in their Baidu search engine campaigns.
    [Adwords, B2B] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. B2B digital marketers need to leverage that knowledge to set accurate location targeting in their Baidu search engine campaigns.
    [Adwords, B2B] Interesting Infographics: Create a Killer Social Media Strategy
    64% of sales teams use social media to reach their sales quotas, and 61% of B2B marketers use it to build leads. Tools like Alexa and Google Adwords are helpful for research. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days?
    [Adwords, B2B] 10 Trends That Defined Digital Marketing in 2016
    Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. On average, conversion rates for advertisers on Google AdWords are around 2.7% SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Digital Marketing b2b Consumer
    [Adwords, B2B] Why Your PPC Agency Needs to Focus on the Full Funnel
    Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency? This is easy to figure out for B2C or eCommerce sites where one can tell the exact amount of revenue that is generated and divide that by the ad spend, but it’s not so easy in the B2B world where the sales cycle could be days, weeks or months.
    [Adwords, B2B] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example.
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, B2B] 10 Tips on How to Write Better Pay Per Click Ad Copy
    Even B2B buyers are being guided by their emotions and built-in prejudices as they scan the ads. This is a quote attributed to a Google AdWords reviewer from a few years back. I hate wasting money. Even other people’s money. And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. You just hope you get warm enough before the blaze goes out. Of course, most of us don’t just light our budgets on fire.
    [Adwords, B2B] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Audition headline ideas on Google AdWords. Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoYour content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good.
    [Adwords, B2B] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.
    [Adwords, B2B] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. Have you ever wished you knew more about the consumer side of your business customers?
    [Adwords, B2B] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers. His point: as B2B marketers are now focusing on the buyer or participant in the buying process as a person, the emphasis should be on creating richer content that’s much more personalised and relevant.
    [Adwords, B2B] Video Tech Company Leverages SEM to Drive Enterprise Leads
    In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.
    [Adwords, B2B] The 6 Most Important Takeaways From CMI’s Annual Study
    One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. B2B marketers, meanwhile, somehow got worse. Less than half of B2B and B2C marketers have a clear idea of what an effective content program looks like in their organization.
    [Adwords, B2B] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? In this post, I will detail five opportunities B2B marketers can capitalize on through more brand-oriented search marketing initiatives. Why B2B Marketers Should Care.
    [Adwords, B2B] How To Use RLSA To Help Increase High Quality Leads
    While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert. To get started you should create this tag in AdWords and apply the code to all active pages on the site.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, B2B] An SEO?s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. These strategies can be incredibly effective for both B2B or B2C. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, B2B] An SEO’s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. These strategies can be incredibly effective for both B2B or B2C. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now.
    [Adwords, B2B] Overview of the AdWords Structured Snippets Extension for B2B Advertisers
    Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Which Categories Make Sense for B2B? These snippets can really shine for the right B2B advertiser.
    [Adwords, B2B] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value.
    [Adwords, B2B] 7 Benefits of Attribution Realized by B2B Marketers
    B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. Andy explained , “I'm tracking things that I never could have tracked before, I can see ROI down to the KEYWORD level on AdWords campaigns, how cool is that?”. They find a trusted company the same size and dealing with the same limitations, and they chat with them about their experience with various technologies.
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords, B2B] When is Google Advertising More Powerful Than Facebook Advertising?
    I’m not alone in this declaration – even Moz has said: “Our experience so far has shown us that, yes, some forms of social media advertising are far more cost effective than Google AdWords, and one of those is Facebook Advertising.”. As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy.
    [Adwords, B2B] You Need to Remove ‘Contact Us’ from Your Page
    Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. B2B Marketing Zone Marketing Tips A/B Testing appointment scheduling Conversion Optimization Lead Generation Online Lead Generation website optimization");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill.
    [Adwords, B2B] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. This kind of engagement reporting is perfect for B2B marketers who go after highly targeted accounts in markets where the buyer is a c-level executive or director level manager. If you’re a marketer investing in paid search then Marketo RCA is a good starting point, but when your campaigns begin to scale, RCA may become inefficient to use for AdWords reporting.
    [Adwords, B2B] Marketing Performance Benchmarks for Software/SaaS Companies
    The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel. AdWords is way ahead in volume. From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much. Despite the significant progress of digital channels, the B2B purchase path is long and still very people-based. For B2B software/SaaS companies, this can be extremely powerful for finding the right people.
    [Adwords, B2B] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    We like to think of B2B marketing like a relay race. In the B2B buying process, it can take many months for a prospect to go from first touch to closed-won. Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. AdWords will also claim that it generated one conversion, which will also be linked to the $20,000 in revenue. If you also spent $10,000, you will calculate an AdWords ROI of 2x.
    [Adwords, B2B] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. The data is broken into three industry groups: B2B Software/Saas, B2B Business Services (e.g. As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue.
    [Adwords, B2B] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. B2B Marketing Zone Marketing Tips eBook infographic interactive ebook marketing assets Marketing Automation Marketing Automation Software Marketing Webinars webinar white paper
    [Adwords, B2B] Multi-Touch Attribution, A Full User Debrief
    It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution.
  • I-SCOOP  |  MONDAY, SEPTEMBER 12, 2016
    [Adwords, B2B] Content distribution: which is the best platform/channel to amplify your content?
    Content marketing Adblade B2B content marketing benchmarks North America content amplification content discovery tools content distribution content distribution matrix content distribution plan content recommendation engines Facebook advertising Google AdWords LinkedIn Native advertising Nativo Outbrain owned media paid content distribution Paid search engine marketing promoted tweets search engine advertising sponsored content Taboola Twitter ads YouTube paid advertising Zemanta
    [Adwords, B2B] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    It’s primarily a tool for Google Adwords users, but it’s also a great tool for finding keywords to use in your website content. How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets. Did you know you’re being watched? Your tech services firm is under online scrutiny by prospective clients—at least, it should be.
    [Adwords, B2B] Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content
    For most B2B marketers who are investing in content and an inbound marketing strategy, the primary measurement of success is based on lead or demand generation. Here’s An Industry Analysis of the Most Effective B2B Marketing Channels. B2B AdWords Benchmark Report Now Available. The Beginner's Guide To B2B Marketing Attribution. 6 Reasons Why LinkedIn is the Best B2B Ad Network. Why Account Based Marketing Beats Out Inbound for Enterprise B2B Marketing.
    [Adwords, B2B] What Is Digital Marketing?
    One of the most common types of PPC is Google AdWords. B2B and B2C? For B2B. If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
    [Adwords, B2B] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. Before doing either, advertisers should look at the tablet data in AdWords separately. In AdWords, it was advised that if a website is not mobile-friendly, then the mobile bid adjustment should be set to -100%.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Adwords, B2B] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Established B2B marketing orgs use anywhere between 5-10 channels, and occasionally upwards of 15 channels, across both online and offline platforms. The 2015 report also concluded that 1 out of 4 B2B marketers don’t know which attribution model they’re using, or they’re not using attribution to gauge marketing’s impact on revenue. Paid search (AdWords, Bing ads, etc.).
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Adwords, B2B] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. Google’s AdWords platform has changed significantly in the past few months, and there are fewer ads available on popular keywords – so the bar has gone up.
    [Adwords, B2B] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group. Businesses’ ever-increasing reliance on digital tactics to drive leads and, by extension, sales is logical in our brave, new and (very digital) world: more than 85% of Americans are online regularly; 20%[1] (or […].
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords, B2B] How To Measure Paid Media ROI (ROAS)
    is a critical component of every B2B marketing plan. Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. Measuring and proving ROI is the top digital marketing challenge of 2016 according to DemandWave’s 2016 State of B2B Digital Marketing. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Adwords, B2B] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is driving traffic to the microsite, and awareness for the campaign as a whole, through an integrated online program that includes ads on Google AdWords and LinkedIn. “We’ve B2B Marketing Content marketing Creative Graphic Design Interactive Design Web Design b2b content marketing brand olympics campaign microsite digital design microsite origami logic web design
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Adwords, B2B] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    From the moment a potential buyer first encounters a B2B brand, a multi-touch attribution solution is tracking, modeling, organizing, and reporting that data inside the organization’s CRM. In the case below, the first touch on this particular account came from AdWords, where Kathleen clicked a paid search ad. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other.
    [Adwords, B2B] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Below, you’ll find 11 of our top posts for a one-stop resource of all things B2B paid media. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. How to Scale B2B Paid Search. Google Adwords.
    [Adwords, B2B] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. The framework below outlines the various stages of B2B marketing sophistication, from top-of-funnel introduction to digital marketing all the way up to integrated, optimized, revenue-focused, predictive campaign strategies. Any and every B2B organization can find themselves on this chart.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Adwords, B2B] How We Reached $15K in MRR from Our B2B Marketing Blog
    B2B blogging scales, but it doesn’t begin to scale until you’ve invested a decent amount of time and effort. We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Adwords, B2B] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Another common issue we find in assessing the value of media spend in B2B environments is that the leads acquired may not turn into revenue for months. The post Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™ appeared first on Captora Blog.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Adwords, B2B] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising.
    [Adwords, B2B] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Add this by: There are three core connections that should be established within Google Analytics, including: Advertising Features – This can found in the Admin for the Property under Tracking Info -> Data Collection and allows for additional visitor demographics to become available in GA: AdWords – This allows for a richer data set from AdWords to pass to GA including cost, sitelink, and query data. B2B Online Marketing Blog Marketing Measurement
    [Adwords, B2B] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Digital Marketing b2b ConsumerAuthor: Mike Tomita Some people say that you learn more from your mistakes than your successes.
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