• BOP DESIGN  |  TUESDAY, JANUARY 23, 2018
    [Adwords, B2B] Why Consider Hiring an Outside Marketing Agency?
    Hiring an outside B2B marketing agency comes at a cost, but can provide a significant value. Whether you are considering hiring a marketing agency , are in the process of evaluating agencies, or are evaluating your existing relationship with an outside agency, here are a few reasons why hiring an outside marketing agency for your B2B firm makes sense. The three biggest resource limitations many B2B companies face are personnel, time, and budget.
  • LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Adwords, B2B] Designing and Managing ABM Campaigns with Mat Rider
    But what has been our arsenal, at least for the past year, are things like Google AdWords. AdWords was amazing when it comes to retargeting, as well as domain tracking. Let us look at LinkedIn first because I think it is where most people go to when we are thinking of B2B. Again, in Salesforce, it is important to really help give that information to sales and get their feedback as they are looking at the landing pages or as an example, AdWords.
  • LEADSPACE  |  MONDAY, JANUARY 22, 2018
    [Adwords, B2B] 10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From
    AdWords and Analytics show traffic, and they do have conversion tracking. Google AdWords allows you to run campaigns to increase site traffic, help gain valuable information about what offers and content resonate with your audience, and develop a relationship with them through retargeting efforts. Products for a B2B audience (e.g. B2B customers are often more niche than B2C, which means that industry-specific terms and copy tailored for a niche market appeal to them more so.
  • ONLY B2B  |  THURSDAY, JANUARY 18, 2018
    [Adwords, B2B] Only B2B - Untitled Article
    B2B Demand Generation Strategies: 6 Essential Components. For example, buzzsumo free tool to search for trending content or Workstreams Adword performance grader. The post appeared first on ONLY B2B. Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Adwords, B2B] How to Generate Leads with Webinars
    As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” Target long-tail keywords using AdWords to keep your cost-per-click low. Content Marketing b2bAny marketing and sales professional knows that most buyers don’t make a purchase decision right away.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Adwords, B2B] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. Google AdWords & Analytics Certifications and Google’s Academy for Ads.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Adwords, B2B] KoMarketing Year In Review: Top Posts & Milestones from 2017
    Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. Baidu PPC Versus Google AdWords: 8 Key Differences. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance. 15 Audiences You Should Be Targeting with B2B Facebook Ads. 30 SEO Best Practices for B2B Organizations in 2017.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Adwords, B2B] Our Favorite Articles & Blog Posts of 2017
    The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. I’ve become a big proponent of social media for B2B marketers, organic and paid. Why AI, Machine Learning and Big Data Really Matter to B2B Companies. B2B Online Marketing Blog
  • OVERGROUND  |  TUESDAY, DECEMBER 19, 2017
    [Adwords, B2B] How to Develop an Effective AdWords Keyword Strategy
    Create an AdWords keyword strategy that will ensure success for your B2B organization in 2018
  • WEBBIQUITY  |  TUESDAY, DECEMBER 19, 2017
    [Adwords, B2B] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 7, 2017
    [Adwords, B2B] For AdWords In ABM, Add the Right AI
    If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. Being smart about AdWords is essential.
  • LEAD LIAISON  |  TUESDAY, DECEMBER 5, 2017
    [Adwords, B2B] 3 Awesome Results from Visitor Tracking
    Having done B2B sales in the past, I can confidently say that prospecting isn’t fun. Recently I was helping a client connect their Google AdWords account to Lead Liaison. Needless to say, he reallocated the budget for that campaign to one that was significantly more effective, reducing his cost per prospect from AdWords by about $65. . If you’ve been in marketing for any amount of time, you know that Inbound Marketing is all the rage and visitor tracking is a must.
  • KEO MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Adwords, B2B] B2B Marketing Trends for 2018
    Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. Facebook is for B2B marketing, too; while LinkedIn remains at the top, you may want to tap into Facebook’s 2 billion monthly active users. AdWords is showing more innovation, making it another area to focus on for your search marketing efforts.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Adwords, B2B] 54 Content Marketing Stats to Guide Your 2018 Strategy
    76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. .
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 28, 2017
    [Adwords, B2B] How to Use Google Optimize to Find AdWords Success
    When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. In this blog post, we will discuss Google Optimize and why it is an essential tool for advertisers running AdWords accounts. Link account to Google AdWords.
  • BOP DESIGN  |  MONDAY, NOVEMBER 20, 2017
    [Adwords, B2B] Google Analytics Part 1: An Introduction for New Users
    The same rings true for B2B website design projects and marketing campaigns. Not only does Google Analytics (GA) provide real-time and historical data about how visitors are getting to your B2B website , it provides data on how those users are engaging with your website. Here, you get a quick snapshot of the tracking data for your B2B website design. The next main section on the dashboard is user acquisition, which tells you how your B2B website attracts visitors.
  • BOP DESIGN  |  TUESDAY, NOVEMBER 14, 2017
    [Adwords, B2B] Advantages of Using Google Tag Manager
    As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code.
  • EXO B2B  |  THURSDAY, NOVEMBER 9, 2017
    [Adwords, B2B] The 10 benefits of marketing outsourcing
    At Exo B2B, we offer B2B marketing outsourcing services. We’ve been offering marketing outsourcing solutions since 2002 and we adapt to all sectors of activity (B2B and B2B2C). Your agency provides you qualified leads from landing page forms, Adwords campaigns, marketing emails … Your only “job” is to investigate them! With Adwords campaigns and social ads you can reach new territories and new targets.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Adwords, B2B] A Quick-Start Guide to Paid Content Promotion
    When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key. Through AdWords, content marketers can choose a campaign type; create their ad copy, landing page URL, and calls to action; select target keywords and audience segments; and set a budget, goals, and bid strategy for each campaign. A working knowledge of Google’s @AdWords tool is key when managing paid search campaigns, says @joderama. No brand can exist in a vacuum.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 6, 2017
    [Adwords, B2B] TrenDemon and Adinton Offer Attribution Options
    Its specialty is measuring the impact of marketing content on long B2B sales cycles. Such purchases often involve multiple Web site visits but still have a shorter buying cycle than complex B2B transactions. Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 31, 2017
    [Adwords, B2B] How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers
    ” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers. Digital Marketing b2b ConsumerLike any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer.
  • LEADFEEDER  |  MONDAY, OCTOBER 30, 2017
    [Adwords, B2B] How to align sales and marketing with a lead management process
    Because usually somewhere along the way, someone in the organization will point out a hiccup, such as the fact that marketing is spending $500,000 a year on Adwords but only seeing a 30% return. A shared revenue goal is the only measure of success that I have seen work for B2B sales and marketing teams. Despite good intentions there are still many loopholes in lead management that undercut sales performance.
  • THE POINT  |  WEDNESDAY, OCTOBER 25, 2017
    [Adwords, B2B] An Accident of Timing: The Case for Always On Marketing
    There was a not too distant time when virtually all B2B demand generation was outbound. And the pundits said: no, no, the buyer is in control, he or she will decide when to respond, and B2B marketing is about being in the right place at the right time. Cue the advent of search marketing and Google AdWords.). Instead, the most effective B2B demand generation today is an integrated mix of yes: targeted, outbound campaigns, but with a foundation of “always on” inbound marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 25, 2017
    [Adwords, B2B] 8 Actionable Tips to Optimize Your AdWords Performance Today
    The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. If you’re selling several different products with various offers attached to them customizing your AdWords can be a pain. Copy is one of the most important elements of your AdWords campaigns.
  • HUBSPOT  |  FRIDAY, OCTOBER 20, 2017
    [Adwords, B2B] Are Amazon 'Sponsored Products' Ads Worth It?
    Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market. They're on the fast track for exponential growth in the coming years, but since they're still not officially a major player in the online ad business, there's an incredible opportunity for advertisers to get in early and score better ad positions at a lower cost than more established properties like Google AdWords.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 8, 2017
    [Adwords, B2B] Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
    When I see headlines such as How Moz Used Adwords to Drive 1,000,000 Visitors or How Shopify is Building a $389 Million Brand With Content, I’m attracted by the inclusion of a brand which I believe knows what it’s doing and I already trust. Here a few suggestions of companies doing interesting things you may want to consider in the B2B and SaaS space: Buffer. You know this article format.
  • EXO B2B  |  THURSDAY, OCTOBER 5, 2017
    [Adwords, B2B] Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?
    We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever. But creating an Adwords campaign is just the begining. So, set your Adwords campaign goals accordingly.
  • ALIGN.ME  |  MONDAY, OCTOBER 2, 2017
    [Adwords, B2B] Radically Cut your B2B AdWords Budget
    B2B AdWords can be wickedly expensive. Today, I want to show you how to make your AdWords both affordable and very profitable. Does AdWords work for B2B? The post Radically Cut your B2B AdWords Budget appeared first on align.me. B2B marketing blog search marketingHowever, they can also be incredibly affordable. The difference doesn’t come down to small tweaks but instead, undertaking radical surgery to your existing approach.
  • BIZIBLE  |  MONDAY, OCTOBER 2, 2017
    [Adwords, B2B] How to Do ABM at Scale with Account-Based Demand
    As B2B marketers, we look for frameworks and models to help improve how we run marketing. You’ll also likely still find success with inbound marketing such as content marketing, SEO, and Google Adwords. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies. But most companies use both inbound and outbound.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 26, 2017
    [Adwords, B2B] Pros and Cons of AdWords Upcoming Ad Suggestion Beta
    On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now. Time, monitoring, and consistent testing will be key in determining if this beta is right for an advertiser’s AdWords account.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 14, 2017
    [Adwords, B2B] Tips, Tricks, and Secrets to Create Great Landing Pages
    If your source is a Google AdWords ad with the headline “Make email marketing easier,” then the headline of your landing page should read “Make email marketing easier.” Demand Generation b2b ConsumerYou don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed.
  • ACTIVEDEMAND  |  THURSDAY, AUGUST 24, 2017
    [Adwords, B2B] Real-Time Personalization and Data Silos
    So is the consumer looking for more targeted and personalized marketing engagement, consisting of many consumer ‘touch points’ – from websites and social media to AdWords , email campaigns and phone calls? B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Marketing Automation data silos Marketing Automation Software personalization real-time personalizationThe Challenges Presented by Data Silos.
  • NAVIGATE THE CHANNEL  |  THURSDAY, AUGUST 24, 2017
    [Adwords, B2B] Better Manage Your Metrics
    Understanding Cost-Per-Click in Your B2B Paid Search Campaign. There are a variety of important metrics to consider when optimizing your B2B paid search campaign, each with its own meaning and optimization techniques. One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. The Elements of CPC in your B2B Campaign.
  • EXO B2B  |  THURSDAY, AUGUST 24, 2017
    [Adwords, B2B] Why should I use webinars in my B2B strategy?
    Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Have you ever thought of using webinars in your B2B marketing strategy? According to a study by the Content Marketing Institute, 40% of B2B marketers use webinars, and 70% think they are particularly effective. Cet article Why should I use webinars in my B2B strategy? est apparu en premier sur Exo B2B.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 21, 2017
    [Adwords, B2B] Perfect your Post-Click Experience to Boost ROI
    While most users already know that landing page improvements boost ROI, did you know that they also impact how AdWords and Facebook Ads themselves treat you? AdWords offers some insight into how it judges your ad experience with its Quality Score which you can view for each of an ad’s keywords. That score is based on three factors and the higher it is, the less AdWords charges you to run ads: Expected click-through rate (CTR) : How likely does Google think users are to click?
  • HUBSPOT  |  THURSDAY, AUGUST 17, 2017
    [Adwords, B2B] How to Automate Your Client KPI Reporting Process: The 11 Step Guide
    For example, if you offer inbound marketing services, you'll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords. I also recommend using B2B software review sites like AlternativeTo , Capterra , and G2 Crowd to add on to your list of criteria. Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.
  • KEO MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Adwords, B2B] Top Five Content Marketing Strategies for Technology Companies
    Pay-per-click: Google AdWords retargeting. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. Did you know that content marketing could help your technology company reach both current and prospective customers?
  • MARKETING ENVY  |  TUESDAY, AUGUST 15, 2017
    [Adwords, B2B] Top 9 Tools to Spy on Your Online Competitors
    Same applies in the B2B online industry: you simply can’t ignore your competition. You can see every place your competitor appeared on Google in the last nine years: every keyword they've bought on Adwords, every organic rank, and every ad variation. This SEM and SEO tool should be used in collaboration with Google AdWords Keyword Planner , which gives historical insight into which keywords have worked and haven’t worked for them. Reading time: Approx 2.5 minutes.
  • BIZIBLE  |  MONDAY, AUGUST 14, 2017
    [Adwords, B2B] 2017 AdWords Industry Benchmark Report: An Agency’s Perspective
    In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Having worked with a variety of clients from a number of different industries, she was able to provide great insight into AdWords’ performance. For AdWords, we’ve seen that the more targeted the keywords, the higher the quality of the lead.
  • BIZIBLE  |  TUESDAY, AUGUST 8, 2017
    [Adwords, B2B] The 'Golden Path': What We Learned From All Customers' Web Session Data
    If B2B marketers could see every session (i.e. What is the Golden Path In B2B Marketing? We can also see AdWords being a popular FT and LC touch during the same session. This doesn’t necessarily mean shift all your budget to AdWords and LinkedIn. There is much more B2B marketers can do to learn about their customers with all session data. We are committed to better understanding the customer journey through data.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 27, 2017
    [Adwords, B2B] How to Effectively Utilize AdWords Ad Extensions for B2B PPC
    While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. Like sitelinks, callouts allow for B2B advertisers to display a series of additional messaging under the ad. Utilizing ad extensions for search ads is a no-brainer for any B2B company.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Adwords, B2B] When and Why to Use Landing Pages
    Landing pages can act as the solution to that problem because they play a key part in generating traffic and converting it with search ads and they are the leading paid channel for businesses : Industry leader, Google, highly prioritizes landing page experience , determining whether or not to show your AdWords ads based on the page visitors click through to: Bing takes landing page experience into account too. Demand Generation b2b
  • MARKETING ENVY  |  SUNDAY, JULY 16, 2017
    [Adwords, B2B] Content Marketing Mistakes Many Tech Companies Are Making. Still.
    Google AdWords planner is a good place to start. Reddit is a great network for B2B startups (if used correctly) and so is Quora, Slashdot, Dzone and many others. Content Marketing Lead Generation B2B MarketingReading Time: 6 easy minutes. Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line.
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Adwords, B2B] What Are the Benefits of Advertising in Account-Based Marketing?
    Advertising has some unique benefits that help B2B marketers reach more of key stakeholders in their target accounts, and to do so at scale. Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). There are big benefits of using advertising in your account-based marketing campaigns.
  • BIZIBLE  |  TUESDAY, JULY 11, 2017
    [Adwords, B2B] Just Released: AdWords Industry Benchmark Report 2017
    In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. The AdWords Industry Benchmark Report answers questions like, “What impact should I expect from AdWords?”
  • LEADFEEDER  |  TUESDAY, JULY 4, 2017
    [Adwords, B2B] Sales tactics that just plain work
    You don’t necessarily have to know the exact person who is visiting your website because, as one recent study suggests, there are over five people influencing the typical purchasing decision in B2B companies. In this case the lead has come through AdWords ads because “source / medium” is “google / cpc” (Cost Per Click) and we know the exact keyword they have been searching for: “lead generation website”.
  • LEADFEEDER  |  TUESDAY, JULY 4, 2017
    [Adwords, B2B] How a website tracker helps turn website visitors into customers (practical guide)
    On a typical B2B website you’ll only capture 2-3% of website visitors with things like contact forms and email opt-ins even if you’ve got a highly developed content marketing strategy and your website is optimized for lead generation, but because a website tracker tool shows who visited you can easily see 40% of all visitors no matter what action they took on your site. 2: Website leads are the best source of leads for B2B companies.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Adwords, B2B] Learn How To Use Quora Ads for B2B User Acquisition
    Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. So that’s something that would be super helpful to the marketer, being able to see which topic has been most effective and that’s no different than keyword level reporting on AdWords, right? I think, it’s definitely a broader play for B2B and B2B is a bit trickier too just with any sort of direct response campaign when you’re doing something that broad and not necessarily account-based.
  • MODERN B2B MARKETING  |  MONDAY, JULY 3, 2017
    [Adwords, B2B] The Paid Marketing Metrics You Must Measure
    Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. Within the context of AdWords, there are three different kinds of conversions: Webpage Conversions: These include purchases, leads or sign-ups. AdWords has also recently introduced a powerful attribution modeling feature.
  • EMEDIA  |  FRIDAY, JUNE 30, 2017
    [Adwords, B2B] How to Select Your B2B Channel Mix
    How can you look at information you have on hand to optimize your B2B channel mix? Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the combination that works best for your B2B demand generation program. B2B Channel Mix Analysis – Prerequisites. B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis.
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Adwords, B2B] Facebook ads vs Google adwords: 7 key criteria to decide
    These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. TYPE OF BUSINESS: B2C or B2B?
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Adwords, B2B] What We Learned From Spending $100k On Facebook Ads
    Using the same ad creative from AdWords, we launched on Facebook Ads. If someone was interested enough to pass over cat videos and baby pictures to watch 10 seconds of our B2B software video, then we were doing something right. For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 12, 2017
    [Adwords, B2B] Four Unique Features Found In Baidu Paid Search Management
    In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. Similar to the broad match type in AdWords, the ads are triggered by search terms that are relevant to the target keywords, even if the characters are not specifically in the keywords.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Adwords, B2B] You Need to Understand These 6 Things About What B2B Buyers Want
    The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Because we’re kinda tone deaf on some key information about them, more specifically what B2B buyers want. I can guarantee that is not what B2B buyers want. Huff Industrial Marketing and Ko Marketing found the same thing in their 2015 B2B Web Usability Report.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Adwords, B2B] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Bonus tip: create an Adwords campaign around the regulation and checklist to bring in visitors. . Interactive content has endless possibilities.
  • EXO B2B  |  MONDAY, MAY 29, 2017
    [Adwords, B2B] Everything you need to know about Facebook Pixel
    The cost-per-acquisition (CPA) of the Facebook ad tool can be as interesting as that of Google Adwords. Cet article Everything you need to know about Facebook Pixel est apparu en premier sur Exo B2B. Do you have a website and want to advertise via Facebook? Besides grooming the content of your ad beforehand , is also essential is to get complete statistics on how visitors interact on your website through your advertising.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Adwords, B2B] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Don’t take my word for it; according to a B2B Technology Marketing study , 90% of marketers agree this is so. Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. How do you get a seat at the table when nobody’s officially invited you to pull up a chair?
  • EXO B2B  |  TUESDAY, MAY 16, 2017
    [Adwords, B2B] 6 tips for a successful Facebook ad
    Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. Cet article 6 tips for a successful Facebook ad est apparu en premier sur Exo B2B.
  • THE LEAD AGENCY  |  SUNDAY, MAY 14, 2017
    [Adwords, B2B] Marketing Automation, B2B Marketing & the Future
    Perhaps it’s far from a panacea per se, but marketing automation has wedged itself within many B2B companies, assisting and addressing many marketers’ pain points. Here we’ll discuss some of the most common problems with traditional B2B marketing, and how marketing automation addresses those, reaffirming why marketing automation is indeed, the future of B2B marketing. Why is it the future of B2B marketing? B2B Marketing Lead Generation
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 11, 2017
    [Adwords, B2B] Baidu PPC Versus Google AdWords: 8 Key Differences
    B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization.
  • RADIUS  |  TUESDAY, MAY 9, 2017
    [Adwords, B2B] B2B Omnichannel Marketing is Finally Here
    B2B buyers’ expectations are now increasingly evolving to be more in line with their B2C experiences. I’m excited to share that today Radius announced that the Radius Revenue Platform enables B2B marketers to provide a seamless omnichannel experience to their prospects and customers. With the addition of integrations to Google Adwords, Facebook, and DMP’s, a full omnichannel experience is now possible. Omnichannel is not something we as B2B marketers can ignore.
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Adwords, B2B] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    If an organization allocates a portion of its advertising budget to AdWords, that cost can be eliminated or reduced with high organic rankings. result in a click on an AdWords ad. Search Engine Optimization b2bAuthor: Nate Dame Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Adwords, B2B] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Content Marketing for B2B Enterprises " by Udemy. 8) Content Marketing for B2B Enterprises. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile). I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do.
  • CONTENT STANDARD  |  TUESDAY, MAY 2, 2017
    [Adwords, B2B] Does Your Email Marketing Strategy Get the Most out of Your Email Addresses?
    Many major ad platforms, including Facebook , AdWords , and Twitter , use custom audience services to allow marketers to construct audience personas through an existing email list (cross-checked against email addresses used to create accounts on the displaying service) rather than through a filtering tool. Particularly for B2B brands, it’s not unusual for competitors or potential partners to sign up for emails, download a whitepaper, or otherwise look into your brand.
  • MODERN B2B MARKETING  |  MONDAY, MAY 1, 2017
    [Adwords, B2B] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold. In this blog I will walk you through four tactics that will allow you to break through that plateau and scale your AdWords lead generation. Digital Marketing b2b
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Adwords, B2B] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. What advice do you have for B2B marketers who are getting started with account-based marketing?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Adwords, B2B] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. AdWords Customer Match. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. B2B Online Marketing Blog Demand Generation Search Engine Advertising Social Media Strategies
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [Adwords, B2B] PPC V Influencer Marketing; Clicks V Sales
    they spend on AdWords. Education Marketing B2B b2b marketing content marketing Digital Marketing influencer influencer engagement influencer marketing marketing pay per click payperclick ppc social media Social Media Marketing social selling
  • CONTENTLY  |  WEDNESDAY, APRIL 26, 2017
    [Adwords, B2B] 5 Golden Rules for Your Next Content Marketing Hire
    For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech. She had a solid base of knowledge coming from the B2B events world, did a ton of research on her own, and knocked it out of the park. B2B CMI content marketing hiring video Writing
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Adwords, B2B] The Benefits of Retargeting for B2B
    They do this through a variety of marketing strategies on various channels, of course, but one tactic rises above the rest: retargeting for B2B. This is a great approach for B2B marketers because you can potentially engage more contacts who could be involved in the purchase decision who might not otherwise be known in your database. What are some of the challenges you’ve overcome with retargeting for B2C vs. B2B? An Interview with Act-On Software Marketers.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Adwords, B2B] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. LinkedIn still rocks all other social media networks for B2B lead generation. IYSP Day 2 : B2B Lead Nurturing Done Right. IYSP Day 3: How to Automate Your B2B Sales.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Adwords, B2B] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects.
  • LEADFEEDER  |  MONDAY, APRIL 10, 2017
    [Adwords, B2B] How to get quality sales leads from marketing campaigns with Leadfeeder
    Sales and marketing alignment has become a huge topic in the past couple of years in the B2B space as companies struggle to ensure that marketing and sales teams work efficiently together and share data. As B2B marketers spend more money on software and marketing campaigns, getting real value and reliable insights has become the elephant in the room. Get leads with AdWords (even if they don’t convert!)
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Adwords, B2B] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Additionally, the ability to pass a pre-built marketing audience from your platform to other marketing channels such as Google AdWords or Facebook can reduce the amount of time you spend aligning and executing multi-channel marketing. Engagement Marketing b2b ConsumerAuthor: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Adwords, B2B] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Run AdWords programs targeted at look-alike traffic. Brand Marketing Content Marketing Customer Marketing Marketing Automation b2b marketing automation software brand awareness customer marketing demand generation marketing automation marketing automation software marketing automation strategyAlmost every marketer knows that marketing automation (MA) has been a boon for demand generation.
  • LEADFEEDER  |  THURSDAY, MARCH 23, 2017
    [Adwords, B2B] Leadfeeder filtering (how to get better leads and pay less!)
    The way to do this is to decide what type of website visitors are important for your B2b company from a lead generation and sales perspective. Typically Leadfeeder users connect a Google Analytics View that is tracking all their website traffic, but if you’ve got a site that is both B2B and B2C, or you’re not interested in traffic from every country then you could consider being a bit selective about the View you connect to Leadfeeder in order to get more relevant data and save money.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Adwords, B2B] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Kristian Haanes is the founder and CEO of Webinara and a serial entrepreneur with 15-plus years within B2B solution sales, management and marketing. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords, B2B] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Modern Marketing b2b ConsumerAuthor: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, B2B] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    On average, 49% of companies are currently using marketing automation, and more than half of B2B companies (55%) are adopting the technology. The biggest variable is whether you you sell products/services in a B2C or B2B market. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. .
  • KEO MARKETING  |  THURSDAY, MARCH 9, 2017
    [Adwords, B2B] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords. Now you can share negative keywords across all your Google AdWords accounts from one location; you do not need to add them manually to every campaign. This update is another improvement that Google has added to enhance the usability of AdWords.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Adwords, B2B] Cost Per Click Reduction Strategy in Google AdWords
    If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. The Google AdWords platform allows a myriad of techniques to keep your cost per click in line.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords, B2B] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    One in particular that’s important to check frequently is changes to a company’s AdWords competition. B2B Online Marketing Blog Search Engine Advertising search advertisingMuch like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords, B2B] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords. Marketing Strategy Sales Anthony Bergs b2b sales processes lead nurturing sales strategyGuest post by Anthony Bergs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Adwords, B2B] Why You Should Always Have an Active Branded Campaign
    B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Adwords, B2B] An Email is Not a Campaign: the Case for Integrated Marketing
    Add the offer to the ad rotation in your Google AdWords campaign. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords, B2B] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO.
  • GOLDEN SPIRAL  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords, B2B] Smart SEM Strategies for B2B Tech Companies [Q&A]
    In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them? What is the value of retargeting for B2B technology brands?
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Adwords, B2B] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.
  • GOLDEN SPIRAL  |  FRIDAY, JANUARY 20, 2017
    [Adwords, B2B] What B2B Tech Companies Can Expect From Search Marketing in 2017
    Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? B2B technology companies should not just know their who their buyer is, but where they are online. How can B2B companies set themselves up for SEO/SEM success in 2017?
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Adwords, B2B] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    To do their job well, B2B media managers need comprehensive attribution information and insights. Bizible is the only B2B marketing attribution solution that can automatically add tracking links to your ads and report costs, making it easier to gain detailed insights into Facebook Ads contribution to leads, opportunities, revenue, and ultimately ROI.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords, B2B] Expand your Offer Strategy to Increase SEM Performance
    For a more detailed look at B2B search strategy, download our white paper: “ Top 10 B2B Paid Search Mistakes.”. B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, B2B] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCThere are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, B2B] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCThere are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Adwords, B2B] Call Tracking and PPC. Are You Doing it Right?
    And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Call Tracking ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing Call Number Tracking Call Tracking Numbers Marketing Automation Software Pay-per-Click Marketing PPC Attribution PPC marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, B2B] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, B2B] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Adwords, B2B] What can B2B Marketers Adopt from Growth Hacking?
    What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. The post What can B2B Marketers Adopt from Growth Hacking? appeared first on B2B Lead Blog. Marketing Strategy B2B B2B marketing growth hacking marketing strategy optimization
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Adwords, B2B] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    You can set up your campaign URL tagging automatically in Google Analytics by linking your Google Analytics to your AdWords account and then navigating here in your AdWords account: Google AdWords > My Account > Preferences. Here are seven PPC attribution options broken down, with an example to demonstrate each type: Example: Customer clicks AdWords or paid search ad to find your site. Digital Marketing b2b Consumer
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, B2B] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, B2B] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. We’re not B2B or B2C marketers -- we’re business to human marketers. 2016 marks HubSpot’s 10th anniversary.
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