• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords, B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Adwords, B2B] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. What advice do you have for B2B marketers who are getting started with account-based marketing?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Adwords, B2B] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. AdWords Customer Match. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. B2B Online Marketing Blog Demand Generation Search Engine Advertising Social Media Strategies
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [Adwords, B2B] PPC V Influencer Marketing; Clicks V Sales
    they spend on AdWords. Education Marketing B2B b2b marketing content marketing Digital Marketing influencer influencer engagement influencer marketing marketing pay per click payperclick ppc social media Social Media Marketing social selling
  • CONTENTLY  |  WEDNESDAY, APRIL 26, 2017
    [Adwords, B2B] 5 Golden Rules for Your Next Content Marketing Hire
    For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech. She had a solid base of knowledge coming from the B2B events world, did a ton of research on her own, and knocked it out of the park. B2B CMI content marketing hiring video Writing
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Adwords, B2B] The Benefits of Retargeting for B2B
    They do this through a variety of marketing strategies on various channels, of course, but one tactic rises above the rest: retargeting for B2B. This is a great approach for B2B marketers because you can potentially engage more contacts who could be involved in the purchase decision who might not otherwise be known in your database. What are some of the challenges you’ve overcome with retargeting for B2C vs. B2B? An Interview with Act-On Software Marketers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Adwords, B2B] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Today, I will introduce four exclusive lead generation tactics that B2B marketers can use via Baidu PPC to drive more conversions from Chinese prospects.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Adwords, B2B] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Additionally, the ability to pass a pre-built marketing audience from your platform to other marketing channels such as Google AdWords or Facebook can reduce the amount of time you spend aligning and executing multi-channel marketing. Engagement Marketing b2b ConsumerAuthor: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Adwords, B2B] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Run AdWords programs targeted at look-alike traffic. Brand Marketing Content Marketing Customer Marketing Marketing Automation b2b marketing automation software brand awareness customer marketing demand generation marketing automation marketing automation software marketing automation strategyAlmost every marketer knows that marketing automation (MA) has been a boon for demand generation.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Adwords, B2B] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Kristian Haanes is the founder and CEO of Webinara and a serial entrepreneur with 15-plus years within B2B solution sales, management and marketing. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords, B2B] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Modern Marketing b2b ConsumerAuthor: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, B2B] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    On average, 49% of companies are currently using marketing automation, and more than half of B2B companies (55%) are adopting the technology. The biggest variable is whether you you sell products/services in a B2C or B2B market. Here are a few key components of any marketing technology stack, whether you’re a B2C or B2B company: Content Management System (CMS) - this technology with drive your website, blog and other web properties used to market your business online. .
  • KEO MARKETING  |  THURSDAY, MARCH 9, 2017
    [Adwords, B2B] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords. Now you can share negative keywords across all your Google AdWords accounts from one location; you do not need to add them manually to every campaign. This update is another improvement that Google has added to enhance the usability of AdWords.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Adwords, B2B] Cost Per Click Reduction Strategy in Google AdWords
    If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. The Google AdWords platform allows a myriad of techniques to keep your cost per click in line.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords, B2B] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    One in particular that’s important to check frequently is changes to a company’s AdWords competition. B2B Online Marketing Blog Search Engine Advertising search advertisingMuch like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords, B2B] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords. Marketing Strategy Sales Anthony Bergs b2b sales processes lead nurturing sales strategyGuest post by Anthony Bergs.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Adwords, B2B] Why You Should Always Have an Active Branded Campaign
    B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Adwords, B2B] An Email is Not a Campaign: the Case for Integrated Marketing
    Add the offer to the ad rotation in your Google AdWords campaign. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords, B2B] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Adwords, B2B] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Google AdWords – place ads on AdWords using the show name (and variations) as keywords.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Adwords, B2B] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    To do their job well, B2B media managers need comprehensive attribution information and insights. Bizible is the only B2B marketing attribution solution that can automatically add tracking links to your ads and report costs, making it easier to gain detailed insights into Facebook Ads contribution to leads, opportunities, revenue, and ultimately ROI.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords, B2B] Expand your Offer Strategy to Increase SEM Performance
    For a more detailed look at B2B search strategy, download our white paper: “ Top 10 B2B Paid Search Mistakes.”. B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, B2B] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCThere are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords, B2B] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCThere are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Adwords, B2B] Call Tracking and PPC. Are You Doing it Right?
    And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Call Tracking ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing Call Number Tracking Call Tracking Numbers Marketing Automation Software Pay-per-Click Marketing PPC Attribution PPC marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, B2B] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords, B2B] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Adwords, B2B] What can B2B Marketers Adopt from Growth Hacking?
    What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. The post What can B2B Marketers Adopt from Growth Hacking? appeared first on B2B Lead Blog. Marketing Strategy B2B B2B marketing growth hacking marketing strategy optimization
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Adwords, B2B] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    You can set up your campaign URL tagging automatically in Google Analytics by linking your Google Analytics to your AdWords account and then navigating here in your AdWords account: Google AdWords > My Account > Preferences. Here are seven PPC attribution options broken down, with an example to demonstrate each type: Example: Customer clicks AdWords or paid search ad to find your site. Digital Marketing b2b Consumer
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, B2B] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, B2B] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. We’re not B2B or B2C marketers -- we’re business to human marketers. 2016 marks HubSpot’s 10th anniversary.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords, B2B] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. B2B digital marketers need to leverage that knowledge to set accurate location targeting in their Baidu search engine campaigns.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords, B2B] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. B2B digital marketers need to leverage that knowledge to set accurate location targeting in their Baidu search engine campaigns.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Adwords, B2B] Interesting Infographics: Create a Killer Social Media Strategy
    64% of sales teams use social media to reach their sales quotas, and 61% of B2B marketers use it to build leads. Tools like Alexa and Google Adwords are helpful for research. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Adwords, B2B] 10 Trends That Defined Digital Marketing in 2016
    Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. On average, conversion rates for advertisers on Google AdWords are around 2.7% SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Digital Marketing b2b Consumer
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, B2B] Why Your PPC Agency Needs to Focus on the Full Funnel
    Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency? This is easy to figure out for B2C or eCommerce sites where one can tell the exact amount of revenue that is generated and divide that by the ad spend, but it’s not so easy in the B2B world where the sales cycle could be days, weeks or months.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, B2B] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example.
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Adwords, B2B] 10 Tips on How to Write Better Pay Per Click Ad Copy
    Even B2B buyers are being guided by their emotions and built-in prejudices as they scan the ads. This is a quote attributed to a Google AdWords reviewer from a few years back. I hate wasting money. Even other people’s money. And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. You just hope you get warm enough before the blaze goes out. Of course, most of us don’t just light our budgets on fire.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Adwords, B2B] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Audition headline ideas on Google AdWords. Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoYour content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Adwords, B2B] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords, B2B] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. For B2B marketers, perhaps the most immediate benefit of this capability will be in reaching larger custom audiences. Have you ever wished you knew more about the consumer side of your business customers?
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Adwords, B2B] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers. His point: as B2B marketers are now focusing on the buyer or participant in the buying process as a person, the emphasis should be on creating richer content that’s much more personalised and relevant.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Adwords, B2B] Video Tech Company Leverages SEM to Drive Enterprise Leads
    In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, B2B] The 6 Most Important Takeaways From CMI’s Annual Study
    One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Below, you’ll find out why, in addition to five other major takeaways from CMI’s reports on B2B and B2C marketing. B2B marketers, meanwhile, somehow got worse. Less than half of B2B and B2C marketers have a clear idea of what an effective content program looks like in their organization.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Adwords, B2B] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? In this post, I will detail five opportunities B2B marketers can capitalize on through more brand-oriented search marketing initiatives. Why B2B Marketers Should Care.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 27, 2016
    [Adwords, B2B] How To Use RLSA To Help Increase High Quality Leads
    While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert. To get started you should create this tag in AdWords and apply the code to all active pages on the site.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, B2B] An SEO?s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. These strategies can be incredibly effective for both B2B or B2C. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, B2B] An SEO’s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. These strategies can be incredibly effective for both B2B or B2C. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 11, 2016
    [Adwords, B2B] Overview of the AdWords Structured Snippets Extension for B2B Advertisers
    Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B advertiser, you have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Which Categories Make Sense for B2B? These snippets can really shine for the right B2B advertiser.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Adwords, B2B] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Adwords, B2B] 7 Benefits of Attribution Realized by B2B Marketers
    B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. Andy explained , “I'm tracking things that I never could have tracked before, I can see ROI down to the KEYWORD level on AdWords campaigns, how cool is that?”. They find a trusted company the same size and dealing with the same limitations, and they chat with them about their experience with various technologies.
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords, B2B] When is Google Advertising More Powerful Than Facebook Advertising?
    I’m not alone in this declaration – even Moz has said: “Our experience so far has shown us that, yes, some forms of social media advertising are far more cost effective than Google AdWords, and one of those is Facebook Advertising.”. As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Adwords, B2B] You Need to Remove ‘Contact Us’ from Your Page
    Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. B2B Marketing Zone Marketing Tips A/B Testing appointment scheduling Conversion Optimization Lead Generation Online Lead Generation website optimization");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Adwords, B2B] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. This kind of engagement reporting is perfect for B2B marketers who go after highly targeted accounts in markets where the buyer is a c-level executive or director level manager. If you’re a marketer investing in paid search then Marketo RCA is a good starting point, but when your campaigns begin to scale, RCA may become inefficient to use for AdWords reporting.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Adwords, B2B] Marketing Performance Benchmarks for Software/SaaS Companies
    The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel. AdWords is way ahead in volume. From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much. Despite the significant progress of digital channels, the B2B purchase path is long and still very people-based. For B2B software/SaaS companies, this can be extremely powerful for finding the right people.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Adwords, B2B] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    We like to think of B2B marketing like a relay race. In the B2B buying process, it can take many months for a prospect to go from first touch to closed-won. Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. AdWords will also claim that it generated one conversion, which will also be linked to the $20,000 in revenue. If you also spent $10,000, you will calculate an AdWords ROI of 2x.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Adwords, B2B] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. The data is broken into three industry groups: B2B Software/Saas, B2B Business Services (e.g. As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords, B2B] Getting the Most From Your Marketing Assets
    Google AdWords In an ideal world, organic Search Engine Optimization (SEO) efforts would yield enough for all your marketing. Using Google AdWords to advertise for specific searches of keywords enables you to pay only if someone clicks on your ad. B2B Marketing Zone Marketing Tips eBook infographic interactive ebook marketing assets Marketing Automation Marketing Automation Software Marketing Webinars webinar white paper
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Adwords, B2B] Multi-Touch Attribution, A Full User Debrief
    It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution.
  • I-SCOOP  |  MONDAY, SEPTEMBER 12, 2016
    [Adwords, B2B] Content distribution: which is the best platform/channel to amplify your content?
    Content marketing Adblade B2B content marketing benchmarks North America content amplification content discovery tools content distribution content distribution matrix content distribution plan content recommendation engines Facebook advertising Google AdWords LinkedIn Native advertising Nativo Outbrain owned media paid content distribution Paid search engine marketing promoted tweets search engine advertising sponsored content Taboola Twitter ads YouTube paid advertising Zemanta
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Adwords, B2B] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    It’s primarily a tool for Google Adwords users, but it’s also a great tool for finding keywords to use in your website content. How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets. Did you know you’re being watched? Your tech services firm is under online scrutiny by prospective clients—at least, it should be.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 2, 2016
    [Adwords, B2B] Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content
    For most B2B marketers who are investing in content and an inbound marketing strategy, the primary measurement of success is based on lead or demand generation. Here’s An Industry Analysis of the Most Effective B2B Marketing Channels. B2B AdWords Benchmark Report Now Available. The Beginner's Guide To B2B Marketing Attribution. 6 Reasons Why LinkedIn is the Best B2B Ad Network. Why Account Based Marketing Beats Out Inbound for Enterprise B2B Marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Adwords, B2B] What Is Digital Marketing?
    One of the most common types of PPC is Google AdWords. B2B and B2C? For B2B. If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 30, 2016
    [Adwords, B2B] AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing
    Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. Before making changes to AdWords device bidding, it’s important for advertisers to ask themselves a few questions. Before doing either, advertisers should look at the tablet data in AdWords separately. In AdWords, it was advised that if a website is not mobile-friendly, then the mobile bid adjustment should be set to -100%.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Adwords, B2B] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Established B2B marketing orgs use anywhere between 5-10 channels, and occasionally upwards of 15 channels, across both online and offline platforms. The 2015 report also concluded that 1 out of 4 B2B marketers don’t know which attribution model they’re using, or they’re not using attribution to gauge marketing’s impact on revenue. Paid search (AdWords, Bing ads, etc.).
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Adwords, B2B] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. Google’s AdWords platform has changed significantly in the past few months, and there are fewer ads available on popular keywords – so the bar has gone up.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Adwords, B2B] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group. Businesses’ ever-increasing reliance on digital tactics to drive leads and, by extension, sales is logical in our brave, new and (very digital) world: more than 85% of Americans are online regularly; 20%[1] (or […].
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords, B2B] How To Measure Paid Media ROI (ROAS)
    is a critical component of every B2B marketing plan. Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. Measuring and proving ROI is the top digital marketing challenge of 2016 according to DemandWave’s 2016 State of B2B Digital Marketing. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Adwords, B2B] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is driving traffic to the microsite, and awareness for the campaign as a whole, through an integrated online program that includes ads on Google AdWords and LinkedIn. “We’ve B2B Marketing Content marketing Creative Graphic Design Interactive Design Web Design b2b content marketing brand olympics campaign microsite digital design microsite origami logic web design
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Adwords, B2B] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    From the moment a potential buyer first encounters a B2B brand, a multi-touch attribution solution is tracking, modeling, organizing, and reporting that data inside the organization’s CRM. In the case below, the first touch on this particular account came from AdWords, where Kathleen clicked a paid search ad. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords, B2B] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. Below, you’ll find 11 of our top posts for a one-stop resource of all things B2B paid media. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. How to Scale B2B Paid Search. Google Adwords.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Adwords, B2B] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    B2B marketing is no easy task. There are, we believe, seven stages to B2B marketing sophistication. 7-Stage B2B Marketing Sophistication Framework. The framework below outlines the various stages of B2B marketing sophistication, from top-of-funnel introduction to digital marketing all the way up to integrated, optimized, revenue-focused, predictive campaign strategies. Any and every B2B organization can find themselves on this chart.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Adwords, B2B] How We Reached $15K in MRR from Our B2B Marketing Blog
    B2B blogging scales, but it doesn’t begin to scale until you’ve invested a decent amount of time and effort. We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Adwords, B2B] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Another common issue we find in assessing the value of media spend in B2B environments is that the leads acquired may not turn into revenue for months. The post Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™ appeared first on Captora Blog.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Adwords, B2B] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Adwords, B2B] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Add this by: There are three core connections that should be established within Google Analytics, including: Advertising Features – This can found in the Admin for the Property under Tracking Info -> Data Collection and allows for additional visitor demographics to become available in GA: AdWords – This allows for a richer data set from AdWords to pass to GA including cost, sitelink, and query data. B2B Online Marketing Blog Marketing Measurement
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Adwords, B2B] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way. Digital Marketing b2b ConsumerAuthor: Mike Tomita Some people say that you learn more from your mistakes than your successes.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Adwords, B2B] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. In B2B marketing, quality should always be a goal. To avoid this circle of B2B hell, document a marketing strategy for your department.
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [Adwords, B2B] Ebook Analytics and What We Didn't Expect to Find Out
    When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) This is our eBook, “ Marketo's Secrets for AdWords ,” and while it’s a less popular eBook, it offers Marketo-specific, technical information. B2B Attribution 101” eBook beats the average in every category. It’s the attribution solution’s fault, honestly. We never would have discovered these analytics otherwise.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Adwords, B2B] 20 Online Marketing Tools That Boost Campaign Results
    AdWords Wrapper. The AdWords Wrapper allows you to enter keyword phrases (phrase match and exact match) for use in paid search efforts. AdWords Editor. AdWords Editor is a free tool offered by Google that allows you to download your paid search campaign information, make changes with editing tools, then upload the changes to AdWords. B2B Online Marketing Blog
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [Adwords, B2B] Announcing The 2016 AdWords Industry Benchmarks Report
    AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue? Too often, B2B marketers don’t have a full understanding of what happens after a lead is created. So we decided to explore these questions in our AdWords Industry Benchmarks Report.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Adwords, B2B] From Scratch: Four (Free) List Building Strategies
    Demand Gen Report’s 2014 Content Preferences Survey revealed that 72% of survey respondents were influenced by industry peers while making B2B purchase decisions. In our next post on list building strategies, we’ll look at pay-to-play models of list building strategies: Paid Media (Google AdWords, LinkedIn Sponsored Content, banner ads, etc.).
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Adwords, B2B] All 11 Marketing Attribution Models, Explained
    Google Analytics) in a B2B setting, the time between first touch and the conversion can be longer than the common 30 to 90 day expiration on the tracking cookie. In a long B2B customer journey, there is a lot more to marketing than just the lead conversion and giving 100% of the total credit to just the lead conversion oversimplifies marketing’s role in the customer journey. Search marketers will want to use the Last AdWords Touch model.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Adwords, B2B] Is Marketing Automation Right For You?
    It can also collect Google AdWords visit data and activity. Lead Generation Marketing Automation B2B education evaluating automationMarketing automation isn’t for every organization, but it can benefit the vast majority of businesses. Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. Here are a couple of discussion points to consider when you begin your evaluation.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Adwords, B2B] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Attribution can apply to all of B2B marketing, which is why the Periodic Table of Marketing Attribution is so extensive. AdWords. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Adwords, B2B] SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr
    The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Opentopic blog >> jobs-stages.letudiant.fr The SEM SEO Manager drives sales of telecommunications products and optimizes the different online and sales channels as well as well the traffic acquisition for the online shop.
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Adwords, B2B] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    We can also see that 20 filled out a form on the blog post directly (19%), and 4 others downloaded alternate ebooks, B2B Marketing Attribution 101 and AdWords for Pipeline Marketers (4%). If we recommended the CMO’s Guide to B2B Marketing Attribution , it would probably have a low percentage of readers who follow the primary content path because people who are interested in knitty-gritty LinkedIn tactics probably aren’t also interested in CMO-level content.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 6, 2016
    [Adwords, B2B] How To Get the Most Out of AdWords Expanded Text Ads
    So, by now, several of you have been given access to Google AdWords expanded text ads beta , which offers some really exciting and sweeping changes to the length and parameters of ad creative. So, knowing that soon all campaigns will have expanded text ads at their disposal, the question is: How can B2B advertisers best utilize the changes to craft more effective ads? B2B Online Marketing Blog Search Engine Advertising
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Adwords, B2B] Is Your SEO Actually Working? 3 Ways to Find Out
    Smart goals: If you’re using Google AdWords, you can take advantage of their machine learning programs to create smart goals. Search Engine Marketing b2b ConsumerAuthor: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc.,
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Adwords, B2B] Building Trust In Social Marketing Metrics With Attribution
    Accurately measuring the impact of B2B marketing is actually even more complicated than mapping a journey across the city. Facebook Insights doesn’t check with AdWords Analytics before counting a conversion. So if you have a Facebook touchpoint on Monday, then an AdWords touchpoint on Tuesday, and then the visitor converts, both Facebook and AdWords will claim the full conversion. Reproaching social media marketing’s vanity metrics is now almost a cliche.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Adwords, B2B] Search Localization Changes Everything
    If you are a B2B business centralized in one city, you are going to be competing with a lot of other similar businesses in your area, so your localization strategies had better be up to par. Google has also recently updated the local search results for their AdWords programs. The ads in the Local Finder results rely on AdWords location information (called an “extension”).
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Adwords, B2B] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    ” YouTube AdWords, aka TrueView, has the most granular video ad metrics available. Corporate Video ads Advertising B2B B2B marketing marketing video video marketing youtube youtube adsMost YouTube ads do not deliver a measurable ROI for advertisers.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Adwords, B2B] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking, Google AdWords , social media and email. In the Beginning… Initially, marketing agencies needed to get reports from all the aforementioned tools like call tracking, Google AdWords , social media and email, and consolidate them.
  • KEO MARKETING  |  TUESDAY, JUNE 21, 2016
    [Adwords, B2B] Google Adwords Update Can Affect Local Search Marketers
    Good news for businesses that use Google Adwords: Google has made changes to local search results and Google Maps that can positively impact retailers and service providers with physical locations. The ads in the Local Finder rely on AdWords location information (called an “extension”). As an innovative B2B marketing agency , KEO Marketing has a complete local search program to help your business be found online.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Adwords, B2B] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce.
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Adwords, B2B] Organize Your Campaigns to Maximize Paid ROI
    Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. Download the ‘4 Trends in Paid Strategy for B2B Marketers’ eBook for more practical insights into how to optimize Paid!
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Adwords, B2B] How to Master Local Lead Generation
    A simple way to locally advertise your business online is through Google AdWords. Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Local communities are the first customers of almost every business, regardless of what industry they may be in.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Adwords, B2B] 5 Ways B2B Marketers Can Learn to Love Facebook
    Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. Cause that’s where B2B people get results, right? In the last year or so I’ve been seeing more and more evidence that Facebook is not just a good idea for B2B marketers – it’s a must. Plenty of B2B marketers are using Facebook. They’re also substantially cheaper than Google AdWords.
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