Biznology

NOVEMBER 30, 2011

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Image via Wikipedia.

B to B 80

B to B Adwords Planning Paid Search Agency 80

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? This is not news to Internet marketers. Let’s share ideas.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test. You’ll find out how to maximize your time and efforts on search marketing in 2018.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Convince & Convert

MARCH 8, 2012

I’m B-to-B. Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant. ” You are going to be blown away when you understand just how good these guys are at social. I make ball bearings. I can’t do social media.”

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Paid Search Agency Companies Work Management Facebook 120

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20