The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos. Funnel Management: Qualify and nurture leads until they become real sales opportunities. .