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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Managing paid search campaigns can be done easily through Google’s Adwords platform or Microsoft’s Adcenter. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos. Funnel Management: Qualify and nurture leads until they become real sales opportunities. .

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Marketing automation. Use data for automation -.