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16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. General Learning Resources. I found the resource guide at the end to be a great overview. Creative Learning Resources.

The Top 10 Best Resources to Learn About SEO

Vertical Response

Of course, as a business owner, you want your own website to come up when people are searching for your product or service. So, how do you make sure your website appears in relevant search results? Your website has to be attractive to search engines. SEO websites and blogs.

Trending Sources

Simple content optimization – SEO for when SEO doesn’t make sense


But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign.

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google AdWords Features History. Google’s structured data markup helper might be the right resource for you.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development.


Google demands your papers with the Hummingbird algorithm update


Well, join AdWords , even if you don’t plan to advertise. Then, join AdSense , even if you don’t plan to host ads on your website. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it?

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How 6 Companies Use Content For Other Departments Besides Marketing


Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. Human resources.

10 Effective Website Copywriting Tips for Marketing Your Technology Firm

Hinge Marketing

Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. Here are ten website copywriting tips to keep in mind as you craft or revamp the language on your website: Write well. This applies doubly for website copywriting.

What Your Business Needs To Know About Google+

Modern Marketing

Below we offer some thoughts, recommendations and resources to help answer that question. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests.

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3 Ways Google Can Have More Credible Search Rankings


A reporter found that the top organic search result for the query “Did the Holocaust happen” was not an authoritative website providing historical details, but the neo-Nazi site Stormfront instead. Media ads adwords facebook Google Search seo the guardian“Did the Holocaust happen?”


SEO Basics + a Checklist for Content Marketers

Marketing Action

If you aren’t investing in creating valuable content, and acquiring the resources to do it often and consistently, these SEO best practices can still help you… but not as much as they could if you were truly investing in delivering value. Next, review Google AdWords for keyword volume.

You Need to Understand These 6 Things About What B2B Buyers Want


Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. Some organizations are very savvy about letting visitors download several different white papers or other content resources before they ever start selling.

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Maximize your SEO benefit on Google+ in 8 simple steps


In the graphic above, you’ll see a blue box around Arsh S and Jenna Levy — I did that by adding a plus symbol (+) before each name while I am writing the article. Image by entertailion via Flickr.

Best Random but Interesting Posts, Articles and Resources of 2009


Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The challenge is that doing so takes time, resources, and carries risks. Definitely a good resource for anyone thinking of switching over. The most expensive keywords in AdWords.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. Here are a few key resources from KoMarketing as well.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

I also have listed my favorite free image resources to make sure your written content is supplemented with the right visual appeal that today’s audiences are looking for. is a great resource because it allows you to enter your keyword and see top related searches.

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How To Turn Video Marketing Into a Successful SEO Strategy


The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Jason Parks, owner of The Media Captain , contributed content to this article. Guest post by Jason Parks.

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The 50 Best Startup Tools For 2016

B2B Marketing Insider

In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Take a look at our list of the 50 best startup tools and resources that will help you grow your startup in 2016: Marketing Tools.

5 Ways B2B Marketers Can Learn to Love Facebook


And now that we’ve swung into the age of instant articles, it’s even more important. They’re also substantially cheaper than Google AdWords. There are several ways to mix up what you share: Curate great content from industry resources.

Content Marketing: Goals, Issues, Strategies


This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm. Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).

The 12 Best Competitive Intelligence and Benchmarking Tools


increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. and is an excellent resource if your competitors are international.”

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer.

The Many Roles of an SEO Professional; What an SEO Tactician Does


We do have one thing in common with old school SEO; we take pride in our efforts to grow website traffic and leads for our clients. . We need to know what makes good content writing; being able to consult on your website content from a readability and searchability standpoint.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic


I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. This article focuses on the writing component.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.

Where Keywords Fit Into the Future of SEO


And, if you need more help getting your marketing strategy on track, check out our newly updated resource: The Essential Step-by-Step Guide to Internet Marketing.). In-Depth Articles. In August of 2013, Google unveiled a new search result type: the in-depth article.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Find the answers to those questions and many more here in 31 of the best blog posts and articles about WPO (even if they don’t call it that) of the past year. ” Running AdWords ads and examining keyword performance is another option.

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48 Phenomenal SEO Guides, Tips & Tactics


The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

6 Easy Ways to Predict Content Marketing Trends

Content Standard

In an article for Huffington Post , Geoffrey Colon, Sr. For example, search engines: once, they were awkward, confusing websites driven by rigid algorithms that required you to speak their language; today, algorithms are fluid and are rapidly learning to speak human.

A Brief History of Online Advertising


The publication devised a plan to set aside portions of its website to sell space to advertisers, similar to how ad space is sold in a print magazine. WebConnect, an ad agency that specialized in online ads, began helping their clients identify websites their ideal consumers visited.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. If Google’s search results become heavily dependent on social signals from Google+, then there’s going to be heavy pressure on the net’s websites to embed the Google+ button.

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26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

I can add it through the Evernote website, and it syncs to Evernote on my phone and tablet. The keywords people are using to get to your website, for example, tell you what topics people are interested in and searching for. Visit Authors Website | All Articles From This Author.

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26 Outstanding LinkedIn Tips and Tactics


Writing “Whether you’re a LinkedIn newbie or just need to become more effective on the site, these tips offer great ideas for LinkedIn networking,” the authors provide more than two dozen tips and resources for more effectively using LinkedIn.

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide


According to BuzzSumo, articles with an image once every 75-100 words got double the number of social shares as articles with fewer images. Furthermore, research shows that website visitors pay attention to information-carrying images more than images that are simply page decoration.

Why Your Keyword Strategy Is Incomplete Without User Intent


A user wants answers, resources, information, reviews of a product, and much more. There are a number of ways to do this, but I recommend using a tool like the Keywords tool in the HubSpot software, or Google’s AdWords Keyword Tool.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Baidu Analytics – Website Data Metric Tab.

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How Ad Blocking Works: Everything You Need to Know


There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. Then, that person opens their browser and tells it to visit a website.

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Semantic Search: Keyword Choices and Relevancy

Marketing Action

One possible result of this co-citation scenario is this: Both Dr. Scratch and The Siamese Cat Bible websites can begin ranking (or ranking higher) for the keyword “Siamese cat”. This article on the Vertical Measures site offers a healthy list of resources I recommend.