Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. This is where you’ll reference the main benefit or USP of your product or service, or stress the urgency of your offer. PPC AdWords
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. How Does the AdWords Auction Work?
2015 Resolution: Google Analytics IQ & Adwords Certification
EMagine B2B Blog
DECEMBER 31, 2014
To kick things off, I’ll be sharing our first (and my own personal) resolution/recommendation for the New Year: Alicia Hale, VP of Digital Marketing Services | eMagine. Achieving your Analytics and Adwords certification takes time. B2B Web Strategy PPC Search Engine Marketing
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. A B2B PPC Optimization Checklist. AdWords Extensions.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. SEE ALSO: Understanding Google Analytics: 5 Basic Questions Answered.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Editor's note: For example, using Salesforce for Google AdWords.)
How to Run a Last-Minute Holiday Campaign Using PPC
DECEMBER 13, 2012
What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. It’s that time of year again.
8 ValueTrack Parameters For Better AdWords Campaign Data
JUNE 5, 2014
ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service. Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website.
The 5-point plan: how to increase marketing ROI from call conversions
SEPTEMBER 22, 2014
Google recently announced they are offering this service free for their AdWords users. Having this data means they can fine tune their PPC and SEO campaigns. Mobile Marketing Search Engine Marketing Web Analytics call tracking Google AdWords mobile marketing
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
Affiliate marketing is an agreement between a publisher and an advertiser where the publisher receives compensation for every click delivered and/or every sale made of the advertiser’s product or service. AdWordsOld Spice’s Choose Your Own Adventure Game ad on Instagram.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. There are so many posting and analytics tools, but I discovered Sprout Social years ago, and still find it useful for scheduling posts on Twitter, Facebook, and now Google+. Analytics.
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.
3 Steps to Blow Your Visitor’s Mind with Content Marketing
JUNE 17, 2014
You can probably figure out some of the keywords people use to find products or services like yours, but do you understand which queries show the intent to purchase? Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. Content Marketing PPC
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. Take a look at this data from PPC Hero : Image Credit: PPC Hero.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
By looking at the example, as an advertiser, you’re able to deduce a lot more of the searcher’s intent, which is why targeting these “long tail keywords” is important and can be a cost effective method to advertise your product or services.
New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
NOVEMBER 16, 2011
That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. Other PPC books focus more on ecommerce firms but not lead generation. Measurement and Analytics. Advertising Media Planning Pay-Per-Click Search Marketing Tactical Services
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.
Does mobile search work for your business?
AUGUST 20, 2014
With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. Google Trends is another free service offered by Google. AdWords Wrapper. AdWords Editor.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
The traditional PPC advertising model is transitioning into more of a PPS model, as several social media platforms have added finite targeting capabilities that allow marketers to hyperfocus their advertising on audiences that are more likely to convert. Big Data and Real-Time Analytics.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. Andy Pitre , HubSpot Analytics Product Manager: "As marketers ourselves, we aren’t too happy about these recent developments.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” Running AdWords ads and examining keyword performance is another option.
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! An AdWords Report You Need To Run And Review TODAY!
How to Find the Best Keywords for Optimizing Your Website Content
DECEMBER 3, 2014
3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. 6) Google Analytics. Keyword research has become harder and harder as Google continues to hide more information from webmasters.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
A flair for your product or service is a plus, but it shouldn't necessarily be a deal breaker. Experience using social media analytics tools and the ability to tweak social strategies based on findings. Conducting analytical projects to improve blog strategies/tactics.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. LinkedIn gives you three free banner ads at the top of the products and services page. by PPC Hero.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). companies have integrated social media with their customer service, sales, or product development processes. Think AdWords isn’t important?
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Support customer service and/or sales initiatives in the field.
What Is Digital Marketing?
SEPTEMBER 1, 2016
Pay-Per-Click (PPC). One of the most common types of PPC is Google AdWords. A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
The Ultimate 2015 SEO Redesign Checklist
DECEMBER 2, 2014
For more detail around each point, please see below: Install Google Analytics : Google Analytics is ranked as the most-used analytics tools, according to w3techs.com, with 49.9% If you’re planning on a website redesign heading into the new year, read on!