The B2B Lead Generation-Demand Generation Book “Hall of Fame”
NuSpark Consulting
JANUARY 21, 2012
Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. Dan from PointClear gives B2B firms practical advice on how sales and marketing aligned can drive revenue and manage the lead generation process. Web Analytics and ROI Measurement.
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