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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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17 (of the) Best AdWords and SEM Guides of 2011


Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.

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Trending Sources

The 29 Best Web Analytics Tools


Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Seven Common AdWords Mistakes to Avoid


That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Here are some of our fails, as well as what we’re doing to make our paid media more effective. Bonus Mistake: Not adopting the latest AdWords snippets.

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Balancing SEO and PPC to Maximize Search Results


AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Social Media Exposure: It can be difficult to create large social media followings along with a good content strategy. Guest post by Max DesMarais.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO


It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names.

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Best AdWords Tips and Tactics of 2009, Part 2


Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.


8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. Trends in Mobile & Social Media Adoption Across The Globe.

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25 of the Best Web Presence Optimization Guides of 2012


PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. How is the role of social media evolving in online visibility? How are agencies and brands successfully integrating owned, earned and paid media efforts?

Best AdWords Tips and Tactics of 2009, Part 1


How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

Best of 2008: SEM Landing Pages


Here are a few of the best posts about SEM landing page design from last year.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Are you a Search Engine Watch Member? |

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Best of 2008: AdWords Tips and Tactics


While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! An AdWords Report You Need To Run And Review TODAY!


Best of 2008: AdWords Tips and Tactics, Part 2


Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?


Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Social media is a place for customer support, for cultivating and nurturing relationships with current and prospective customers, and it can bring in new traffic. Use paid social media. Pay-per-click: Google AdWords retargeting. Get Friendly With Analytics.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Is The Hype Over Google AdWords Quality Score Justified?


10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

5) Social Media If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Even the nature of referrals has changed in the wake of social media.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how."

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

The 5 Worst Stereotypes about Social Media Managers – Michelle Kraker, IMA. While not nearly as talented as Rachel Veznaian , I used to be a social media manager at my previous job. This article really hit home – not everyone can be a social media pro!

Best Cool SEO Tools of 2011


Evaluate the impact of social media activities on search results? Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics.

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54 Content Marketing Stats to Guide Your 2018 Strategy


Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. .

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Four Responsive Email Layouts

delicious b2bmarketing

Social Media |. Analytics |. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Home |. News |.

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Best of 2007: Web Analytics


And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure."

THE HACKIES: Hacking a technology stack for local presence management


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Hesitant to make a decision before considering every option, she clicks the AdWords listing and ends up finding the dress of her dreams.

Best Search Engine Marketing Tips of 2009, Part 1


What’s the real optimal cost per lead for your SEM program? In another excellent piece from iMedia Connection, 10 tips for extending paid search growth , Noah Elkin and Rick Dalton provide tips on how to increase results from paid search, such as expanding your keyword list, optimizing text ads, carefully segmenting keywords and using the AdWords Search Query report to identify negative keywords to add to campaigns.


Paid Advertising for Professional Services: How to Track Results and Measure ROI

Hinge Marketing

Social media is a growing platform for advertising, with its ability to target users based on demographics, preferences, and geography. Search Engine Marketing (SEM) can be very effective by connecting advertising with targeted search terms entered into search engines.

Best of 2008: Social Media Optimization, Part 5


How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

Best of 2008: Social Media Optimization, Part 3


How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!) Is Social Media Passing Your Business By?

Best of 2008: Social Media Optimization, Part 6


Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.


Best of 2008: Social Media Optimization, Part 2


How should you measure the impact of social media? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. What are some of the best free tools for monitoring social buzz about your brand or company?

B2B Marketing Trends for 2018

KEO Marketing

This category includes market and customer insights and predictive analytics. Social media and mobile marketing. With Facebook and WhatsApp gaining more than half of the total mobile audience, social messaging apps are where you want to focus social media marketing efforts in 2018.


Best of 2009 (So Far): Search Engine Marketing


What's the real the optimal cost per lead for your SEM program? Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process.


6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services.


How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers? Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

Best of 2008: Cool Web Tools, Part 2


A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. A search engine just for faces. An easy tool for automatically creating music videos.

Best of 2007: Amusing and Creative Marketing Stuff


Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target.

19 New Featured Sources on the B2B Marketing Zone


SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. When social media ‘will be like air’ , May 25, 2010. Adwords.

15 Secrets To Creating The Perfect Meta Descriptions


In other words, Vladimir Fefer, SEO manager for retailer, said marketers should look in search analytics in their Google search console accounts, filter out the branded queries and sort by most impressions.


Best of 2008 (So Far) - Search Engine Marketing, Part 2


How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics? How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website?