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The 29 Best Web Analytics Tools

Webbiquity

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. 1) Google Analytics. ” — Blogging Wizard (Analytics).

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM.

The Top 10 Free Content Analytics Tools

Contently

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Benefits of Linking AdWords and Analytics

KEO Marketing

AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now.

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. How Does the AdWords Auction Work?

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AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.

Lead Liaison Launches Google AdWords Connector

Lead Liaison

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. Press Releases Google Google AdWords Revenue Generation Software

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

” One of the attributes of the web that marketers love most (and occasionally hate most) is its nearly infinite measurability. Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. This metric is found in Google Analytics.

5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC

10 Analytics Red Flags All Marketers Should Look Out For

Hubspot

In the new Digital Age, Marketers are constantly bombarded with a sea of information. While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. First, calculate the monthly cost of marketing.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. This can help you analyze which of two or more AdWords campaigns were most effective.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. Your organic keywords obtained from your analytics program. Modified broad match keyword in Adwords: +How +To +Pay +per +click. .

Click 88

Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads

Vertical Response

Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Google Adwords are targeted based on search terms (and sometimes location, for brick and mortar businesses). and track them in Google Analytics.

How B2B Marketers Need To Prepare For AdWords’ Changes in the Mobile-Focused World

KoMarketing Associates

From AdWords to Analytics to Google Maps, Google plans on making big changes to some of their key platforms. Here’s a look at the changes coming specifically to Google AdWords: New Extended Text Ads. Brand New AdWords Interface.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Many of these pages you can track anyway under the Content section of analytics as well. Adwords. Google Analytics.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. DMV Marketing Gods & Goddesses.

Tools 69

You can only win search by winning social

Biznology

And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS.

Ebook Analytics and What We Didn't Expect to Find Out

bizible

We never would have discovered these analytics otherwise. When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) Ebook Analytics: Views → Downloads Conversion.

Influencer marketing tools of the trade

Biznology

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. While influencer marketing is PR, you need to treat it like sales. We’re off to the races!

Trade 80

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

Remarketing Advertising Strategies with Google Analytics

NuSpark

Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. Now, you can add remarketing options by using Google Analytics data. . Increase Conversions with New Remarketing Options.

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

SEM 74

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?

Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™

Captora

This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? How many MQLs (Marketing Qualified Leads) or SQLs (Sales Qualified Leads) did we produce?).

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Account-based Advertising: One tactic in an account-based marketing (ABM) strategy. Affiliate Marketing : Publishers have websites that get traffic and advertisers want to promote their products to the people who visit those websites.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer.

8 ValueTrack Parameters For Better AdWords Campaign Data

KoMarketing Associates

ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. B2B Online Marketing Blog Search Engine Advertising