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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Put your most vital information here and make sure to include the main keyword you are targeting in the associated ad group.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

Trending Sources

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. How Does the AdWords Auction Work?

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Well, we want both to run because it allows us to get audience-specific analytics. Bonus Mistake: Not adopting the latest AdWords snippets.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. analyzing the trends, and developing actionable insights to make better informed marketing decisions.

7 SEO Metrics That Every Marketer Should Pay Attention To

ScribbleLive

The best way to do this is to streamline the information you’re looking at to be only the most relevant and useful figures to your overall business goals. Click-Through Rate (CTR) represents the percentage of users who clicked on a link to your site from the SERP.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services.

CPC 5

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). SEM & SEO & PPC & CTR. Adwords. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.