B2B Conversion Tracking Best Practices
JUNE 2, 2016
If you’re using Google Analytics to track web conversions, a conversion can be so many different things. It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. AdWords), campaign, content, and term for the ad. Analytics
7 Stages of B2B Marketing Sophistication [Which Level Are You?]
AUGUST 9, 2016
It’s a multi-faceted process that spans months to years of a buyer’s journey. They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. first-touch, lead-create, or opp-create).
How To Decide Whether Marketo RCA Is Right For You
SEPTEMBER 27, 2016
The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. What Is Revenue Cycle Analytics (i.e. Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e.
Why You Need A Single Source Of Truth For Marketing Data
APRIL 12, 2016
B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. The marketer could then take action based on that and reallocate some more of the budget to AdWords.
Marketing Automation Trends for 2010
JANUARY 12, 2010
The need for new analytical skills. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. 2009 was the year in which Marketing Automation really took off.