Leadspace

JANUARY 22, 2018

Customer Relationship Management (CRM) Platforms. Using a CRM platform or various marketing technologies to leverage your knowledge of your customer base and revenue potentials helps you to really personalize experiences. Additionally, a CRM can be a hub for a more complete picture of prospects, leads and customers.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Circle Studio

OCTOBER 4, 2018

In many ways, marketing automation software is a lot like CRM software in that it’s a fantastic technology tool with tremendous power, but it’s only as good as the implementation, process and commitment behind it. If you use a more obscure CRM, look for a solution that provides either FTP synch or an open API for custom integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Customer Experience Matrix

JANUARY 31, 2014

SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. Integration with other CRM systems is due soon. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

KEO Marketing

JANUARY 27, 2015

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Optinmonster

AUGUST 27, 2023

A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. First, there’s the content part. So, what about the marketing part?

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97