• TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Adwords, Analytics] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    We figured out #1 and #3 with Terminus, but we needed predictive analytics to figure out who was “in-market.” As I mentioned, the cool thing about 6sense is that it is not just predictive analytics with intent layered in; it also tells us the stage of the journey each buyer is in — whether that’s the awareness, consideration, decision, or purchase phase. Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords, Analytics] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. Ops and analytics nerd? Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. Marketo LaunchPoint gives you access to hundreds of applications that complement and integrate into Marketo’s Engagement Platform, whether you’re looking for predictive analytics and big data solutions, content marketing solutions, or lead data providers.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords, Analytics] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. CRM software like Salesforce or HubSpot. While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . A solid CRM solution like HubSpot or Salesforce will help you track all customer relationships, and provide valuable insights .
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords, Analytics] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., Databox offers pre-configured reports (like the one below that features data pulled from HubSpot CRM and HubSpot marketing), and the option to build your own custom reports via their designer.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Adwords, Analytics] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords, Analytics] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Salesforce released Einstein which uses AI to make their CRM smarter. Cognitive Marketing / Predictive Analytics.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords, Analytics] Lead Liaison Debuts Integrations Marketplace
    It’s important to have a company’s CRM, the central hub for contacts, accounts, and opportunities, and marketing automation suite communicate with each other. Powerful integrations also include Base , Insightly , Microsoft Dynamics , ConnectWise , Zoho CRM , and more! GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to.
  • LEAD LIAISON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords, Analytics] Lead Liaison Launches Google AdWords Connector
    Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. What marketers really need is a powerhouse that communicates between AdWords and their CRM, tying the two together to create a comprehensive representation of where money is being well-spent, what their prospects are interested in, and the ability to create actions around their prospect’s AdWords behavior. Press Releases Google Google AdWords Revenue Generation Software
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Adwords, Analytics] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. What Is Revenue Cycle Analytics (i.e. Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords, Analytics] 4 Steps to Get Started with Marketing Automation
    Got a CRM? Analytics tools? Integrate your CRM. CRM integration is often a first priority, and for most companies, it should be! If you’re using a CRM, you’ll appreciate the expanded view you get into prospect and customer behavior. It all depends on which CRM you’re integrating, your marketing automation vendor’s technology, and your vendor’s integration specialists. Getting new software up and running can be intimidating.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Adwords, Analytics] How To Measure Paid Media ROI (ROAS)
    Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. So if one touchpoint out of ten was a result of an AdWords ad, it would be inaccurate to give the AdWords ad all of the revenue credit. Paid Media - whether it’s search, social, display, etc. -
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Adwords, Analytics] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. Advanced attribution analytics will ramp up the process and allow even more transparency through the entire funnel.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Adwords, Analytics] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? You want to see the results in the reporting engine of the CRM, because that is where inbound leads get connected to pipeline and results? The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Capturing the UTM codes and bringing them into the CRM.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Adwords, Analytics] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Marketing software vendors who offer products to manage search and social media advertising, like Marin Software and Wordstream, build on top of Facebook and Google — but they also compete with the direct advertising products offered by those services, such as Google AdWords and Facebook Atlas. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Adwords, Analytics] Influencer marketing tools of the trade
    What GroupHigh does amazingly is that it integrates directly into my Google Mail account so any emails I send out from within GroupHigh’s Social CRM interface lives in both my personal Google inbox and also in the history of each blogger as well. Google Analytics — There’s a lot of awesome things that our SMNR landing page and personal domains (used both for the landing page and for the outgoing emails) can teach us, and Google Analytics is one part of our reporting.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Adwords, Analytics] B2B Conversion Tracking Best Practices
    If you’re using Google Analytics to track web conversions, a conversion can be so many different things. It passes along information from the specific ad to the web analytics platform that contains the medium (e.g. AdWords), campaign, content, and term for the ad. Double-counting conversions happens when you rely on the native analytics for each marketing source. conversions and AdWords gets 0.5 Mistake #5: Not connecting your conversions to the CRM.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Adwords, Analytics] Creating Killer Content with Data: Pubcon Austin 2016
    I like to use the following: Google Analytics. CRM / Email Database. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Search Analytics Top Pages. In truth, the top pages feature has been around the whole time but it’s now somewhat hidden within the Search Analytics section. Does your content team have access to your CRM or your marketing automation tool?
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Adwords, Analytics] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Eventually, the team chose Bizible and made it the core of their marketing analytics and tracking. “ We’re in B2B analytics heaven.”. Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords? Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Adwords, Analytics] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel. Data overload is a real problem.
  • ACTIVEDEMAND  |  FRIDAY, MARCH 18, 2016
    [Adwords, Analytics] Predictive Personalization and Call Tracking
    Major analytics and data platforms have been combining with customer experience technology such as customer relationship management (CRM) software and web content management systems (CMS) – and that means the machine is constantly absorbing and digesting information about buyers, storing it all in a database that can be referenced for a marketer’s benefit. Predictive Personalization and Call Tracking The benefits associated with personalization don’t stop at email.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Adwords, Analytics] The Ultimate Dictionary of Marketing Terms You Should Know
    2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 27) Customer Relationship Management (CRM). At the simplest level, CRM software lets you keep track of all the contact information for these customers.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Adwords, Analytics] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. How will the sales opportunities be tracked (what CRM/lead tracking technology will sales use)? Does sales have access to your marketing analytics and insights for the leads handed off? Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Adwords, Analytics] Marketing attribution systems: a quick look at the options
    I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Adwords, Analytics] Your website must adapt based on data
    But, according to my girlfriend, who works for a Fortune 500 company and basically lives in her CRM and her MAS, she really couldn’t do any of it without them. The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound.
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [Adwords, Analytics] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. Attribution is the process of identifying the marketing touches (adwords, email, blog, social, outbound calls, etc.)
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Adwords, Analytics] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. When it comes to attribution, web analytics (e.g. Google Analytics) and channel-specific analytics (e.g. This is also true of most channel-specific analytics.)
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Adwords, Analytics] Unveiling The Pipeline Marketing Technology Stack
    In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). Each marketing channel also comes with its own channel analytics. Beneath both the traffic and experience technologies, it is critical to have web analytics. Web analytics has the answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Adwords, Analytics] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SOCIAL CRM ALLINA HEALTH : Used CRM to manage its data warehouse. Within 2 years, the CRM initiative had an ROI of +152% and generated $1,052,828 each year. The CRM strategy achieved an ROI of +104% in month one, +168% in month two and +248% in month three.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Adwords, Analytics] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    8) Marketing Automation, CRM, and Lead Nurturing Marketing Automation: Marketing automation replaces high-touch, repetitive manual processes with automated ones – supported by technology solutions. CRM: Another essential software is a Customer Relationship Management System (CRM). Many firms use a CRM to track and organize opportunities and client information. Lead Nurturing: But CRM isn’t the end of the story.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords, Analytics] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Web-based “nurturing” via uploaded CRM records. • Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.)
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 17, 2015
    [Adwords, Analytics] 5 Ways to Use Paid Search & SEO Together
    Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. For example, as VerticalResponse, an email marketing provider, we find ourselves competing against CRM platforms for certain terms even though we may not consider them a direct competitor. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Adwords, Analytics] A PPC Optimization Checklist for the B2B Marketer
    Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. Some PPC managers recommend the utilization of multiple AdWords campaigns. AdWords Extensions.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Adwords, Analytics] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Adwords, Analytics] Top 10 B2B Inbound Marketing Predictions for 2015
    Website analytics and other data you have available about your customers and visitors can also help you in creating a profile of your ideal prospects and customers. Google recently announced changes to AdWords for Video reports, with the performance and engagement dashboard now offering insight on both paid and organic video performance. Incorporating predictive analytics will help automation systems anticipate and prepare for interactions with prospects and customers.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Adwords, Analytics] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Google AdWords, as well as Bing and Yahoo, can all yield significant returns. If you’re not using a CRM or marketing automation system, keeping these records in a spreadsheet is helpful. Gathering and measuring the visitors to these landing pages, and conversions that take place on the landing pages, is easy, particularly when marketing automation, customer relationship management (CRM), Google Analytics, or other analytics solution is used.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Adwords, Analytics] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. Finding qualified contacts in your CRM that your company wasn''t able to connect with could salvage a few sales. 23) Invest in better CRM integration. Does your website automatically send leads into your CRM? Think fast!
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Adwords, Analytics] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. Nearly all of the respondents (97%) use email marketing software, with customer relationship management (CRM) a very close second, and marketing automation solutions coming in third.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Adwords, Analytics] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. Mobile Marketing Search Engine Marketing Web Analytics call tracking Google AdWords mobile marketing Guest post by Luke Rees.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Adwords, Analytics] From Student to Digital Diva: A Successful Summer Internship
    I learned best practices with websites like Google Analytics and Google Adwords. I had never heard of customer relationship management (CRM) and marketing automation tools like Salesforce and Marketo before starting at Fathom. The day I started my college career, a professor told the group of 300 students in my introductory class that we needed to get an internship.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Adwords, Analytics] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Campaign tracking, analytics, and reporting that aligns with what is important to you and your clients. What does it take to find the right marketing automation solution for your agency? A good platform helps marketing agencies be more effective.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Adwords, Analytics] Does mobile search work for your business?
    More importantly, analytics for tracking mobile search aren’t as robust as desktop search. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Finally, start moving away from last-click attribution and begin exploring more robust attribution models within your favorite analytics tool.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Adwords, Analytics] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Integrations with third-party tools, such as your CRM, e-commerce software, and/or marketing platform, are running smoothly. Analytics. Fifth, make sure your website is set up to capture web data and analytics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Adwords, Analytics] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack is an easy-to-use AdWords URL-tagging feature. ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. When you review your data in Google Analytics or look at your traffic logs, you can use the recorded information to help you analyze your campaign performance and improve your targeting and return on investment (ROI).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Adwords, Analytics] CMOs Win When High-Value Customers Are Treated Personally Online
    In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Adwords, Analytics] More New Systems Challenge the Marketing Automation Status Quo
    SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. The system also offers its own CRM – a useful option for agencies who might need to provide a low cost system to some clients, while accommodating others that have a system in place. Integration with other CRM systems is due soon.
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Adwords, Analytics] The 2014 Digital Marketing Ecosystem
    If it’s any type of intelligent or dynamic campaign, a CRM such as SalesForce, Oracle, Zoho, Sugar, or a dozen others are needed. How does the CRM connect to the company’s sales data? How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? What about the user’s over digital footprint and does it go back into the CRM to tell the sales staff? Does the CRM or Marketing Automation tool host landing pages?
  • SALESFUSION  |  WEDNESDAY, DECEMBER 11, 2013
    [Adwords, Analytics] Marketing Blog Marketing Automation | Lead Generation | Email.
    Web Analytics. Social Analytics. Google AdWords Tracking. CRM Integration. Sage CRM. Sugar CRM. CRM API. Posts: Related Tags crm systems. CRM Connections. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Microsites. Internet Lead Capture. Lead Routing. QR Codes. Video Hosting.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Adwords, Analytics] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. There are so many posting and analytics tools, but I discovered Sprout Social years ago, and still find it useful for scheduling posts on Twitter, Facebook, and now Google+. Analytics.
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Adwords, Analytics] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    It’s like Google AdWords-like targeting for Twitter. When a match is made, your promoted tweet has an opportunity to win placement (like an Adwords auction) either in a user’s Twitter stream or in the search results (for when someone searches Twitter). Business: CRM. Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Twitter recently launched a keyword targeting option for Twitter Ads.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. By integrating your social media tools with your CRM applications you can learn everything you need to know about your leads.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords, Analytics] Social Media Marketing Tools For B2B Marketers
    Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. By integrating your social media tools with your CRM applications you can learn everything you need to know about your leads.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Adwords, Analytics] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. An analytical mind with the ability to evaluate and tweak approaches based on a comprehensive understanding of our business' goals. Strong Google AdWords experience (certification is a plus).
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Adwords, Analytics] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Think AdWords isn’t important? With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Adwords, Analytics] How to Get Hired as an Inbound Marketer
    And the job search giant cites that people with skills in SEO, interactive marketing, mobile marketing, and marketing analytics are in the best position among their marketing colleagues. 4) Develop an Analytical Mindset. Professor of marketing at Pace University Larry Chiagouris notes , "The good entry-level jobs in 2012 will be for new graduates who are comfortable engaging in some form of analytics." You aren't working? What's wrong with you?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Adwords, Analytics] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. Dell announced today that it has added Pardot marketing automation to its list of Dell Cloud Business Software applications.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 23, 2012
    [Adwords, Analytics] From Zero to Hero: Quality of Data VS Quantity of Data
    SOURCE: [link] Quality data is one of the essential keys to running a successful business in today’s always on, analytics driven world. Actually, we have several avenues at our disposal that include our websites, external paid sources like Google AdWords, our CRM systems, marketing campaign responses, offline activities like trade shows, and of course social media. CRM data can help predict when a target might make a purchase.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Adwords, Analytics] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
    Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City.
  • VIEWPOINT  |  THURSDAY, MAY 10, 2012
    [Adwords, Analytics] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence
    Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. Today's PowerViews guest is Christopher Hosford. Chris is an award-winning business writer and editor based in New York City.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Adwords, Analytics] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Adwords, Analytics] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
    The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Adwords, Analytics] 19 New Featured Sources on the B2B Marketing Zone
    SazBean ( Social Network Analytics Measurement Social Media ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Adwords. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Adwords, Analytics] Marketing Automation Trends for 2010
    The need for new analytical skills. 4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. 2009 was the year in which Marketing Automation really took off.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 31, 2009
    [Adwords, Analytics] Best of 2009 (So Far): Social Media Marketing, Part 4
    How to Build a Reputation Monitoring Dashboard by aimClear Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 22, 2009
    [Adwords, Analytics] SalesFusion Combines Online and Offline Marketing with CRM
    Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand.
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 21, 2009
    [Adwords, Analytics] Best of 2009 (So Far): Cool Web Tools, Part 1
    A sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? CRM Diagnostic Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software's capabilities in one or more areas. There are also fee-based versions that provide more advanced analytics and video promotion features.
  • LEADSLOTH  |  TUESDAY, AUGUST 4, 2009
    [Adwords, Analytics] Measure Your ROI on Social Media Leads
    I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Adwords, Analytics] Demandbase: A New Twist In The Lead Management Automation Market
    2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 30, 2009
    [Adwords, Analytics] Hubspot Offers Small Business Marketers a Big Bundle of Features
    Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. Hubspot originally used its lead database largely for analytics.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2009
    [Adwords, Analytics] B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
    It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system.