8 Best Practices for Using Google AdWords


However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. 4 Tips for Developing Your AdWords Strategy.

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display.

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Seven Common AdWords Mistakes to Avoid


In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Average Cost Per Click decreased by more than 60 percent.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. You can reach about 84% of the people you tag, 10-18 times per month.

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leads

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63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . Analytics : Data and statistics about the users of a website and how they interact with the website. AdWords

What Should You Know About Keywords – The Long and Short of It

Vertical Response

By focusing on “long tail” keywords as part of your strategy, you can achieve a more desirable position while targeting the right people and at a lower cost. This theoretically keeps average cost-per-clicks and CPAs lower than what you might spend on short tail keywords.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. In short, PPC done on its own is costly when compared to the alternatives. Making Pay Per Click really pay.

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Video ads: Facebook or YouTube?


The New Adwords is Video. One of the reasons why most companies today advertise through Adwords is that it’s a pretty cheap method and has good return. Video ads, however, are still pretty advantageous cost-wise.

10 SEO measurements every marketer should know


46% click on the website in the first position on first page. 90% click on websites on the first page. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. CPC’s can also be found with Google Adwords’ Keywords Tool.

Balancing SEO and PPC to Maximize Search Results


They will inevitably cut into the click-through rates of top-ranking pages. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. These can be costly, but potentially quite effective. Actionable Tip: If you’re on a tight budget, or you have a client concerned with branded campaigns, drop the maximum cost-per-click significantly lower. Click-through rates play a major role in organic rankings.

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How To Measure Paid Media ROI (ROAS)


But as any paid media practitioner knows, getting the right people to click on your ads is no easy task, especially at a cost effective rate. Moreover, creating ads and getting clicks is one thing; effectively measuring it is a completely different beast. Cost Per Lead (CPL).


Best AdWords Tips and Tactics of 2009, Part 1


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Evolution of Pay-Per-Sale (PPS). On average, conversion rates for advertisers on Google AdWords are around 2.7% With a properly set-up remarketing plan , you’ll increase engagement across both search and social media while reducing the cost-per-click of your ad campaigns.

26 Awesome Search Engine Marketing Guides


So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 7 deadly sins of Google AdWords by iMedia Connection. New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads by WordStream.

Decision 2012: Should Your B2B Firm Choose SEO or PPC?


The ultimate goal is to have a website appear in the top 3 spots, where nearly 60% of clicks occur, for given search queries or keywords. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. The most expensive keywords in AdWords. High ROI is Costing You Money.


Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1


Does mobile search work for your business?


With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Track click-to-call conversions.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today


With the emergence of digital advertising, targeting became significantly easier, particularly given that Google AdWords and other channels allowed you to target on multiple variables and keywords and adjust your buy in real time based on the interactions to date.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. their experience on the landing page they click to or their experience with customer service).

How to Design a Killer Facebook Advertising Campaign


Facebook advertising works on a bidding model similar to Google AdWords. You can also click the 'Switch to Broad Category Targeting' link to use a broader range of general terms to target, such as “Outdoor Fitness Activities.".

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Interview with paid search expert Andrew Goodman


Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. After they begin adjusting for ROI, the growth in cost per clicks is going to be moderate but where it lands is anyone's guess.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. These changes were significant and have quite the impact on the ads’ average position and cost-per-click since they dropped positions 9 and 10 and also have moved 4 of the 8 ads to the bottom of the organic results, rendering them nearly invisible. The most expensive keywords in AdWords. High ROI is Costing You Money.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. It is no fun to have a small monthly budget of $4,000 to $5,000, and only be able to afford 450 to 500 clicks!


4 Key Factors When Assessing Your Content Marketing ROI


To build a clear ROI, you need analytics that measure your impact at each stage of the buyer’s journey — from first look to a closed sale. . Turn to the Google AdWords Keyword Planner tool to find the cost per click (CPC) for the primary keyword in each piece. .

Best of 2008: Strategy and Branding, Part 1


PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. What are the real reasons many seemingly-promising business ideas fail?

The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI.

10 Almost Instant Responses to Your Google Instant Questions


If you can write something compelling, grab searchers' attentions, and stop their search process, you will get a better click-through rate. Users that use Google AdWords do not pay on an impression basis.