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Seven Expert Google Analytics Guides

Webbiquity

It’s almost certainly less of a myth that most companies use 10% (or less) of the website visitor data available to them. Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

Trending Sources

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. Understand Google AdWords quality scores?

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends.

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AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers

bizible

Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. AdWords Conversion Import for Salesforce is a conversion tracking product that allows marketers to connect the data from AdWords conversion measurement to Salesforce.

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized.

5 Tips for Maximizing Your Marketing with Google AdWords

Marketing Action

The question: “Should my company use Google AdWords?”. As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty baby: It’s self-absorbed, incredibly time-consuming, demands constant attention, and costs money … yet most still say it’s worth it. AdWords PPC

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Your organic keywords obtained from your analytics program. Modified broad match keyword in Adwords: +How +To +Pay +per +click. .

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

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Google has carnal knowledge of social

Biznology

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics. Twitter and Google have made amends.

Google demands your papers with the Hummingbird algorithm update

Biznology

Well, join AdWords , even if you don’t plan to advertise. Join Google Analytics and fully implement tracking software on all the sites you have access to. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it?

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. Bonus Mistake: Not adopting the latest AdWords snippets.

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(not provided): Google Locks Up 100% Keyword Data

Vertical Response

Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. Some also think that Google is doing this to clean up and prevent too much “over optimization” of the Internet.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “looking for companies that do _”.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names.

Five social media courses make one social media strategy meal

Biznology

Search Engine Optimization (SEO): the intentional creation of content, sites, links, sharing, and engagement that results in positive and neutral search results based on keywords associated with what your products and services are all about. So many companies don’t know any better.

How to Accurately Track Your Website Leads

Webbiquity

PPC advertising consultants and management companies see this play out time and time again when we dig into why a prospective client has been treading water. company. Search Engine Marketing Google AdWords Google Analytics marketing ROI Matt Cannon PPC advertising Straight North

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns.

Single-Touch B2B Attribution Models Top Out While Multi-Touch Comes from Behind [Attribution Models by Company Size]

bizible

How do companies of various sizes approach B2B attribution modeling ? Below are charts that show the different attribution models that companies tend to use, filtered by their company size. Thus, the lead touch attribution model remains a popular options among all company sizes.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. This means consumers are evolving more quickly than you may think, so closely monitor your analytics.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. Search Engine Optimization Search Engine Advertising B2B Online Marketing Blog

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Google Authorship brings your staff out from behind your brand

Biznology

So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. And, maybe your company is not set up to have it’s own little newsroom and newspaper.

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New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. Today, web presence goes way beyond a company’s website.

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7 SEO Metrics that Reflect Revenue Growth and Prove Value

Modern B2B Marketing

If your Google Analytics and Google Search Console accounts are linked , you can find all of these values in a single view. By optimizing your content to better cater to user needs, you’ll ideally see a spike in search traffic and conversions. Select “Search Analytics”.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Take this common example, a company exec or CMO attends an industry event and buys in to the latest marketing craze. How does the CRM connect to the company’s sales data? How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. Google Analytics Release Notes. B2B Online Marketing Blog Search Engine Optimization

How to Select Your B2B Channel Mix

emedia

How can you look at information you have on hand to optimize your B2B channel mix? If it were, companies would hire fifth graders to do our jobs and pay them in fidget spinners and Skittles. Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. Adwords: 37. Adwords: 12. Adwords: 6. Adwords: $45. Adwords: $139.

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Marketing attribution systems: a quick look at the options

Customer Experience Matrix

It's no accident that the only B2B specialist listed here, Bizible, is the only company that uses a fractional method. Does the vendor create optimal media plans? Systems may do this at different levels of detail, with different levels of sophistication in the optimization, and with different degrees of integration to media buying systems. I’ve seen a lot of attribution vendors recently.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

What’s most important–on-page optimization, link building, or technical SEO? Creatively using the traditional “food pyramid” as a metaphor for SEO, William Harris places architecture (proper coding, optimized page titles, correct use of headers, an XML sitemap, etc.)

How to Generate New Keyword Ideas

KoMarketing Associates

Within Search Analytics, take a look at what phrases are garnering a fair amount of impressions and also have a high click through rate. AdWords Keyword Planner. B2B Online Marketing Blog Content Marketing Search Engine Optimization

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. AdWords

PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Ad networks like Google AdWords offer robust reporting, but they are fairly limited in evaluating the quality of a lead.

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? But it isn’t the only factor; what other items are considered, and how can you optimize these?

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. I''ll cover the massive changes you can make, and HubSpot''s Lanya Olmsted will share optimizations large and small that have impacted HubSpot''s conversion rates.