The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Pricing: $70 to $550 per month. Pricing: free (but requires an active Google AdWords account). Pricing: $27 to $99 per month. Pricing: free. Also find contact information for domains, successful AdWords ad texts, and negative keywords. Pricing: free.
How Labels works in Google Adwords; benefits of the new feature
APRIL 29, 2012
For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Purchase: “Buy” “Costs” “Prices” “Quotes”.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Competitive analysis? For nearly as long as there have been people working on search engine optimization, there have been SEO tools.
Google AdWords Express: The Pros and Cons
DECEMBER 13, 2011
Google launched AdWords Express earlier this year and coined it as “the easiest way to advertise on Google.” Google AdWords vs. Google AdWords Express: What's the Difference? Within AdWords Express, Google does all of those things for you automatically.and more.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Pricing: free. Pricing: free, plus four levels from $39 to $299 per month, with enterprise pricing by quote. Pricing: plans start at $10 per month. Pricing: free or four levels from $10 to $38 per month. Pricing: free, $5 or $20 per month. Pricing: free.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
You won’t be required to pay for Clicky’s service if you have one website that receives fewer than 3,000 pageviews a day, but after that pricing can range from $9.99 ” Once you search a term, you’ll first see an overview of the analysis.
10 Trends That Defined Digital Marketing in 2016
Modern B2B Marketing
DECEMBER 8, 2016
before quoting their price for a one-way to L.A. On average, conversion rates for advertisers on Google AdWords are around 2.7% Big data is nothing new, but, historically, big data has required a significant amount of analysis in order for the information to have meaning.
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign.
Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor
FEBRUARY 3, 2014
Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. These include some of the differences outlined above, like the ad creative and competitive pricing.
How Google’s New Search Results Layout Impacts SEO
MARCH 2, 2016
How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. The question is, at what price? Continued bid optimization and ROI analysis remains in play.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
For Data Analysis. There are all kinds of cool, useful data in there -- everything from Prada's share price over time to the highest CEO-to-worker pay ratios in the U.S. Google AdWords' Keyword Planner. All bloggers have a number of websites that they visit every single day.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. To define an audience, create a new remarketing list in Google AdWords. How do you reduce click prices?
3 Steps to Blow Your Visitor’s Mind with Content Marketing
JUNE 17, 2014
Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%.
When You Should (and Shouldn't) Outsource Your Marketing
DECEMBER 17, 2012
Best-practice expertise in all areas -- market identification, database management, process management, recruiting and staffing, training, program management, and data analysis and content -- is now the key to a program’s success."
How to Distinguish Between PPC Pros and PPC Posers
FEBRUARY 1, 2012
Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. At what point in your analysis did you say, I need help?
Best Keyword Research Tools
JUNE 17, 2013
Google Adwords Keyword Tool. And since Google is the largest search engine by a good margin, this keyword research tool should definitely be in your repertoire, especially if you use Google Adwords to advertise. competition analysis.
Youcalc: On-Demand Analytics Without Stored Data
Customer Experience Matrix
AUGUST 3, 2009
That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Youcalc is priced at an astonishingly low $19.95 per user per month, which gives access to 130+ prebuilt applications for products including Salesforce.com, SugarCRM , Google AdWords, Google Analytics , MailChimp and 37Signals ’ BaseCamp (project management) and Highrise (contact management).
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Look for new features in Unbounce and Contently that do the analysis and make the recommendation for you.
Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
JANUARY 14, 2015
The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. I did predictive modeling, reporting and analysis, computer programming, and systems analysis. I learned that I loved doing analysis and trying to understand business dynamics.
The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
Modern B2B Marketing
NOVEMBER 20, 2012
AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Additionally, many effective internet advertising channels are auction-based (most notably Google Adwords).
NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners
Customer Experience Matrix
AUGUST 13, 2013
NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. Pricing starts around $3,000 per year plus $100 per user per month, which is usually less than the cost of marketing automation and sales automation systems that NitroMojo would replace. The system can also integrate with event management software and Google AdWords.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
Facebook advertising works on a bidding model similar to Google AdWords. Optimize your bid price and reach to get the best price. If your ad gets more clicks, you will be rewarded with a lower click price. Google Analytics is another great tool for in-depth analysis.
7 Expert Email Marketing Tips You're Probably Missing Out On
JUNE 7, 2012
newsletter, twitter, adwords, etc.). A GetResponse analysis reported that email newsletters with social sharing buttons generated a 115% higher click-through rate than those that did not. You’ve conquered the click-through. You’re sultan of the subject line.
Marketing Blog Marketing Automation | Lead Generation | Email.
DECEMBER 11, 2013
Keyword Analysis and Tracking. Google AdWords Tracking. Pricing. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys.
SEO Tool Review: SEMRush
DECEMBER 21, 2009
SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. All reports can be exported to Excel for for further sorting and analysis.
The Science of Email Marketing « The Effective Marketer
The Effective Marketer
FEBRUARY 10, 2011
As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.
Presenting Effective Charts « The Effective Marketer
The Effective Marketer
JULY 12, 2009
As I do my analysis, I think about what all the data means. Then, I think about what is the summary of all the analysis and the conclusion. As I do my analysis, I think about what all the data means. Then, I think about what is the summary of all the analysis and the conclusion.
Hubspot Offers Small Business Marketers a Big Bundle of Features
Customer Experience Matrix
JULY 30, 2009
The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. Hubspot Marketing VP Mike Volpe said that paid search can be tracked as a source, and that clients have not requested deeper integration – apparently because they’re already happy with the AdWords interface. These draw from its roots in Web traffic analysis. One is an automated analysis of competitive Web sites, based on Website Grader.
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Pricing ranges widely from $19 per month for the individual option to $299 per month for the professional version, but there's a 30-day trial for the curious to try this out. Looking for a slick tool to easily build branded widgets?
Best of 2007: Articles and Blog Posts on SEO (Part 2)
JANUARY 30, 2008
12 Basic On-Site SEO Tactics for Optimized Results by Search Engine Journal Author Miles Price details 12 essential on-page SEO techniques to optimize search rankings.
Best of 2008: Web Analytics
FEBRUARY 10, 2009
Her model outlines a progression of stages from site analysis (available to anyone using free tools) though optimization, targeting, and finally integration—a stage about which she writes "no one has nailed this one and that gives us all something to aspire towards."
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
Coupons, promotional pricing and discounts can help induce trial, but over the long run, superior customer service is what produces customer loyalty.
Best of 2007: Website Design
FEBRUARY 4, 2008
In addition to this, product pages also help buyers find relevant pricing information, delivery costs, warranty and/or return policies and a whole lot more.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.
62 Experts Share Their #1 Actionable SEO Technique
AUGUST 3, 2016
9 Do Topical Analysis for Key Pages. #10 Do Topical Analysis for Key Pages. So you get two links for the price of one. Looking for the best ways to improve your SEO?