How to Select Your B2B Channel Mix
JUNE 30, 2017
B2B Channel Mix Analysis – Prerequisites. B2B Channel Mix Analysis – Three Essential Approaches. Top-Down Funnel Analysis. Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. Adwords: 37. Adwords: 12. Adwords: 6. CPL (Cost of lead acquisition/number of MQLs)-. Adwords: $45.