The Point

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube.

Trending Sources

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

Add the offer to the ad rotation in your Google AdWords campaign. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.)

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is driving traffic to the microsite, and awareness for the campaign as a whole, through an integrated online program that includes ads on Google AdWords and LinkedIn. “We’ve Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.”

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.)

Buy 86

Expand your Offer Strategy to Increase SEM Performance

The Point

B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy

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Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Adapted from the white paper, “Top 10 B2B Paid Search Mistakes – Why Your Google AdWords Campaign Isn’t Working & What to Do About It”.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.

Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

B2B Marketing Google AdWords Search Engines search marketing SEM SEO Uncategorized paid search search engine marketing sem best practices

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Imagine, if you will, the option to display search ads (through Google AdWords) only to companies that match up with your target attributes, instantly eliminating the wasted investment in conversions or leads that will never become sales-ready prospects.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. AdWords’ Impact On The Funnel. Revenue Per Lead From AdWords. adwords

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue?

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. If so, AdWords will count that milestone as an AdWords conversion.

Busting the Top 3 Google AdWords Myths

Hubspot

So, why has it taken so long for most inbound marketers to adopt Google AdWords? For this answer, let’s take a look at the top 3 myths that might be keeping you from implementing a successful AdWords campaign. How much money do you think Google makes in one day on AdWords alone? $1

15 PPC Tips to Fuel Your Google AdWords Campaign Performance

Marketing Insider Group

Google intentionally makes it incredibly easy to get started on AdWords. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […].

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing.

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How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. In this blog post, we will discuss Google Optimize and why it is an essential tool for advertisers running AdWords accounts. Link account to Google AdWords.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice.

8 Best Practices for Using Google AdWords

Salesfusion

Using Google AdWords for SEM. There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. In a nutshell, Google AdWords works by surfacing your ad when users search for certain keywords.

How Google AdWords Works [Infographic]

Hubspot

And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords. Using AdWords, you can advertise your business next to relevant search results and target new audiences of potential customers.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

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Restoration Hardware shut down its own Google AdWords campaigns

Biznology

In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. The post Restoration Hardware shut down its own Google AdWords campaigns appeared first on Biznology.

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Optimizing campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables; some of which I wrote about earlier. Once a bid strategy is chosen on Google AdWords, all those ongoing bid adjustments can occur.

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How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? What is a Google AdWords Ad Extension? Daily Google Adwords

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). In addition to identifying a high quality audience through retargeting, AdWords now also offers Customer Match.

Why You Should Consider Google Adwords Call-Only Campaigns

Fathom

About a year ago, Google AdWords launched a new campaign option for click-to-call capabilities: the Call-Only Campaign. Before the launch of Call-Only, AdWords offered a Call Extension option. The post Why You Should Consider Google Adwords Call-Only Campaigns appeared first on Fathom.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Bear in mind calls from ads are purely AdWords conversions.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Modern B2B Marketing

Author: Wesley Parker Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. Generating more leads from Google AdWords can be tough once you reach a certain threshold.

7 AdWords Features You Didn't Know Existed

Hubspot

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer?

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! The post Google AdWords Releases “Advanced Reporting” in Select Accounts appeared first on Fathom.

Align AdWords Campaigns With TV & Video

Fathom

If you are advertising using TV or video, there are several ways to optimize your AdWords campaigns to align with those TV and video efforts. Similar to ad copy, keywords are a great area to align AdWords campaigns with TV or video ads.

Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. PPC AdWords

Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC Marketing