Should You Hire a B2B Marketing Guru or Practitioner?
Great B2B Marketing
OCTOBER 19, 2012
Famed AdWords expert Perry Marshall wrote a blog post about this subject titled Fact vs. Fiction in the Guru Biz. There are a few successful NFL coaches who never played the professional game, but darned few. Four notable examples are Vince Lombardi, Bill Belichick, Mike Shanahan and John Madden. But even these four coaches played at the college level and Madden was drafted by the Philadelphia Eagles but never got to play because of an injury.