Direct Response Coach

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. Google Adwords is the cornerstone of online marketing. The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. To be sure, these are two very different types of marketing programs. Apples to oranges, right?

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If you’re using Google Adwords, what happens AFTER the click?

Direct Response Coach

There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only pay when someone clicks on your ad.

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In Direct Response, All Roads Still Lead to the Offer

Direct Response Coach

You’ve been running search ads on Google Adwords. You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.

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