How to reach your customers at work or at home
NOVEMBER 23, 2016
Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers?
Influencer marketing tools of the trade
JUNE 14, 2016
Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. Central processing unit Coconut oil Digital marketing Google Google AdWords Google Play Internet marketing tools ios iPad IPhone iPod marketing Mobile appWe’re off to the races!
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.
You can only win search by winning social
MAY 5, 2015
And, just to make sure you’re kissing up to the right people, you’re spending every cent you’re making on your site while you’re under performing on Google Adwords Ads and even ads on Microsoft BlNGADS.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Blog, tweet, schedule, update all your review sites, engage, retweet, check in on your AdWords campaign, see how your pages are performing across all channels and platforms, organically and otherwise, all from the comfort of SurePulse.
Social Media is Like Riding a Bike
APRIL 1, 2014
Slider Social Media Marketing Google AdWords Hootsuite MailChimp Microsoft Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph
Google demands your papers with the Hummingbird algorithm update
OCTOBER 15, 2013
Well, join AdWords , even if you don’t plan to advertise. Whether this verification is in any way associated with ad buys on AdWords is still to be seen, though why wouldn’t it? Why is Google being such a dick?
Earned media influencer marketing demands your awesome
JUNE 21, 2016
Until then, paying top bloggers $200-$5,000/post is often considered cheap compared to the AdWords contextual bubble where single contextual clicks can be worth hundreds of dollars.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Happy holidays, readers!
Playing the online reputation shell game
OCTOBER 1, 2013
Reputation Management abraham chris abraham lincoln Brent Franson Google Google AdWords mtv video music award polly wood Search engine optimization
Your competitors are doing SEO
DECEMBER 9, 2014
— when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords, and 4) 124% increase in ROAS with AdWords. What good is data if you don’t know what to do with it?
Your keywords suck and are outdated
OCTOBER 2, 2012
How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top.
The dashboard has finally been perfected
OCTOBER 28, 2014
Google AdWords. Google AdWords (MCC).
Simple content optimization – SEO for when SEO doesn’t make sense
APRIL 12, 2017
Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone.
Your website is wearing mom jeans and shoulder pads
NOVEMBER 10, 2015
Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing.
Google has carnal knowledge of social
JUNE 23, 2015
Search Engine Optimization Search Marketing Social Media Marketing Web Metrics AdWords Application programming interface best practice Color scheme Column Cross-site request forgery Google Google Analytics RSS Uniform Resource LocatorTwitter and Google have made amends.
Your website must adapt based on data
DECEMBER 15, 2015
The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know.
Google+ on its Third Birthday
JULY 1, 2014
The reason is probably because the illustration probably takes the eye too powerfully away from paid contextual advertising, which is antithetical to Google’s desire to make lots and lots of money from Google Adwords and Adsense ads.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Another thing you’ll learn is that AdWords can rapidly burn all your cash with nothing to show for it. Image via CrunchBase.
Dynamic pricing done automagically
NOVEMBER 4, 2014
The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time.
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as email@example.com ) on the same domain as your content — any content.
Compare your AdWords account to others–for free
DECEMBER 5, 2011
Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? All you need to do is to put in your credentials for Google AdWords and the tool does the rest.
Blogger outreach is more PR than social media
APRIL 23, 2013
The Long Tail strategy for AdWords works for blogger outreach. The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+.
Looking in Google’s funhouse mirror
SEPTEMBER 17, 2013
While Google killed their Google Adwords Keyword Tool in favor of their lame Keyword Planner , dorking around with keyword tools still doesn’t allow you to get a real feel for what other people say and think about you, really. What do you think you look like in the mirror ?
Social Media is Like Riding a Bike
APRIL 1, 2014
Slider Social Media Marketing Google AdWords Hootsuite MailChimp Motorcycle Motorcycle safety Motorcycle Safety Foundation MSF Northern Virginia Community College Portland socialoomph
Google Adsense rewards super-quick page loads
AUGUST 16, 2011
Organic Search Search Marketing AdSense AdWord Chris Abraham Google Royal Wedding Search Search engine optimization WP Super CacheImage via Wikipedia. by Chris Abraham.
Your corporate website needs to become a trap
FEBRUARY 5, 2013
What I know is this: you can procure a bit of code from Google AdWords that you can embed on your sites and blogs that will insert a cookie into the browser of everyone who visits. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown.
Google Hummingbird is eHarmony for Search
OCTOBER 22, 2013
Ok, you’ll probably want to do anything and everything in your power to win Google back — and here’s what you can do to get started: Join AdWords , even if you don’t plan to advertise. Photo credit: Wikipedia. I am back in the dating pool and have really enjoyed hearing everyone’s war stories.
Craft a Compelling Offer for Paid Search Marketing
MARCH 26, 2012
But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Paid Search AdWords Google Google AdWords offer development Search Engine MarketingImage via CrunchBase. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. This is not news to Internet marketers.
How to recover from the ravages of Google Penguin and Panda
AUGUST 20, 2013
Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
7) Hold off on the advertising and contextual ads for a little while: Ads, advertising, contextual ads, Google AdWords and AdSense ads, and Affiliate links demand huge amounts of traffic to be profitable in any way more profound than a little bit of beer money.
Best practices for social media shilling
OCTOBER 8, 2013
Or, by throwing money into the bottomless put known as Google AdWords, hoping that your ads will end up coming up all over the boards you hope to target. Photo credit: calmenda. A venerable tradition in public relations is the grass-roots campaign.
Google unmasks the anonymous with Google Authorship
JANUARY 28, 2014
It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. ANONYMOUS (Photo credit: Andrewww26). Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible.
10 SEO measurements every marketer should know
NOVEMBER 19, 2012
A good tools for measuring search volume is the Keyword Tool in Google Adwords. CPC’s can also be found with Google Adwords’ Keywords Tool. Photo credit: Danard Vincente.
Your website sucks
DECEMBER 17, 2013
And, if you start tracking all the money you’re spending on all the staff and support and tweeters and Facebookers and AdWords and Facebook and Twitter ads and reconsider your website.