Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Navigate the Channel

OCTOBER 4, 2023

Beyond Google Analytics, you can get granular data from pay-per-click advertising campaigns through Google AdWords, Bing Ads, and other paid campaign sources to know what is working and what isn’t. For ecommerce sites, you can also pass through sales revenue data so you can see in nearly real-time what you’re making from each traffic channel.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Navigate the Channel

JANUARY 9, 2018

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

Brand Identity 50

Brand Identity Branding Tips ROAS 50

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OCTOBER 25, 2023

It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Competition Competition is another huge determining factor on CPC, and because AdWords is an auction based service, competition can vary from keyword to keyword and market to market. For more on determining your max CPC read here.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

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AUGUST 24, 2017

It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Competition is another huge determining factor on CPC, and because AdWords is an auction based service, competition can vary from keyword to keyword and market to market. Historical AdWords performance. Maximum Bid.

Cost Per Click 62

Cost Per Click Paid Search Agency Work Management Marketing Management 62

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SEPTEMBER 6, 2023

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

Navigate the Channel

DECEMBER 6, 2022

All you need is a Google account to access the Google Keyword Planner Tool which is part of the Google AdWords dashboard. You may primarily use this tool for finding search terms to target for Google Ads, but you can also use it as a free SEO keyword research to find how your competition uses keywords.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65