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  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] 9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
    Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. Using your AdWords account, it’s possible to target certain types of user (based on demographic categories like age group and gender), as well as categories of video and specific channels, so your ad gets shown only to the types of people likely to engage and convert. YouTube is a big business.
  • FATHOM  |  WEDNESDAY, MAY 11, 2011
    [Adwords] The New Google Analytics
    Google Analytics AdWords conversions E-commerce/B2CFor all you Google Analytics users, things are about to change. In 4-8 weeks, a new version of Google Analytics will be the default version for anybody who logs in. Currently, the new version is accessible only to select beta-testers … Continue reading → The post The New Google Analytics appeared first on Fathom.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 5, 2015
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. Not only is her Google Adwords management masterful, but she is so versatile with all things Paid Search that her expertise has allowed eMagine to offer outside the box options like Social Media Advertising and Bing AdCenter SEM to our B2B clients. Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog!
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Adwords] Machine learning for large-scale SEM accounts
    There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency.
  • FATHOM  |  THURSDAY, NOVEMBER 5, 2015
    [Adwords] Loving Google’s New Mobile Algorithm Update
    Of course, Google also hopes to sell more AdWords “App Extension” campaigns, designed to promote the downloading of mobile apps. Back in April of this year (2015), Google put in place their new Mobile Search algorithm. This update was designed to enhance the use of searching Google on mobile devices, and provide a better user experience (UX).
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Adwords] Content Marketing: Goals, Issues, Strategies
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns The Intersection of SEO and Content Marketing. I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 28, 2012
    [Adwords] The Importance of Blogging in BtoB Demand Generation
    If a blog can deliver over 50% of your traffic, why are you blowing money on Google Adwords? Inbound Marketing. Does Blogging Really Make A Difference? I ran Google Analytics on Find New Customers and this is what I found: The Fearless Competitor blog delivered 56% of all the traffic to Find New Customers. The next highest percentage for any source was 3.52%. In my opinion, the blog is not just making a difference, it’s priceless!
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Adwords] 20 Amazing Resources to Learn Copywriting
    How to Write Amazing AdWords Ad Copy. This is a video about creating effective Adwords advertising. What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Copyblogger.
  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Adwords] How Local Search Will Evolve in 2013 [6 Predictions]
    Easier onboarding into AdWords Express or similar, more retargeting-style products (the current AdWords Express-Plus effort is just not going to cut it ). While I’m no expert on the terms and conditions of the App Store, the instant popularity of Google’s native iOS Maps app also leads me to predict that some sort of in-app advertising will be the next revenue frontier in Google’s ever-expanding AdWords inventory.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Adwords] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Adwords] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Smart Goals connect Adwords activity to conversions. In another announcement Google made toward the end of 2015, marketers learned about Smart Goals, a new way for brands to monitor the performance of Adwords campaigns. While Smart Goals still aren’t the best way to measure Adwords success – Adwords Conversion Tracking holds that distinction – they’re a great alternative for brands lacking the time or technical know-how to track conversions.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Adwords] Healthy Habits For Optimizing Your PPC Campaign
    One of the most impressive tools in Adwords is the Experiment setting. As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year. If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Adwords] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their website to their pharmacy page. From my understanding, if your website links to information regarding your pharmacy AND patients are able to fill or refill prescriptions, your Google AdWords ads could be disapproved since they are considered an online pharmacy.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Adwords] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.) You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Adwords] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    First, we are getting better results for our clients because we spend more time optimizing for the outcome of marketing and less time talking about whether or not AdWords Conversions should be a goal. There is no reason to be skeptical anymore and more CEOs are approving AdWords spend because the cost per opportunity for AdWords is lower than their other channels.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Adwords] Useful Google Analytics: Goals and Attribution Models
    • Last AdWords click: The AdWords click that ultimately led to the conversion is tracked and receives credit for the sale. This can help you analyze which of two or more AdWords campaigns were most effective. Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Adwords] 7 SEO Myths Marketers Should Know
    If you spend more in Adwords you get better search rankings. But don’t get caught up thinking your Adwords dollars are helping your organic rankings; they aren’t. Some SEOs speculate that a large influx of Adwords dollars can artificially inflate organic rankings for large brands. “Myths are a waste of time. They prevent progression” – Barbra Streisand.
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Adwords] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    We can also see that 20 filled out a form on the blog post directly (19%), and 4 others downloaded alternate ebooks, B2B Marketing Attribution 101 and AdWords for Pipeline Marketers (4%). If someone is interested in reading the the ebook, AdWords for Pipeline Marketers , chances are good that they are also interested in marketing attribution -- 51% of leads become opportunities. As our company continues to grow, we have invested pretty heavily in content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Adwords] Case study: Fast-growing B2B expands social media exposure
    I invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. If organic search and an AdWords account were creating opportunities, we figured social media would amplify that traffic. Drew Hawkins has become one of the most consistent contributors in the {grow} community.
  • HUBSPOT  |  THURSDAY, DECEMBER 13, 2012
    [Adwords] How to Run a Last-Minute Holiday Campaign Using PPC
    For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. AdWords functions on a bidding model, by which advertisers can bid on certain keywords, and if they are the highest bidder at a certain point, their ad will appear when someone searches for those keywords. So you've set up your AdWords campaign and optimized your ads for your holiday audience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Adwords] 5 Effective Options For B2B Advertising on Social Media
    One benefit of YouTube advertising is that you can implement it through your regular Google AdWords platform, so it’s simple to look at all your campaigns at once to see what’s working best. Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Adwords] THE HACKIES: How to use your unique dataset to create valuable content
    Let’s take a look at some examples: AdWords Benchmark Report. One of our top performing pieces of content is the annual AdWords Benchmark Report. Most AdWords benchmark reports focus solely on top-of-the-funnel channel metrics: impressions, clicks, and conversions. But it’s way more valuable to be able to compare the down-funnel performance of your AdWords ads. Is your AdWords revenue per lead as good as your industry benchmark?
  • HUBSPOT  |  SUNDAY, JUNE 9, 2013
    [Adwords] Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
    Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments, From Search Engine Land. Bing is finally allowing users to import their AdWords’ campaigns into Bing Ads. This means that users currently on AdWords will be able to bring over their bid adjustments based on age, gender, location, and day of the week into their Bing Ad accounts. For marketers who want to switch from Google AdWords to Bing, this is great news. You''re smart.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, AUGUST 7, 2006
    [Adwords] Blogger: Redirecting
    Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Adwords] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These six statistics show that video might just be an investment worth making.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Adwords] How to Organize a Digital Marketing Team – Lessons from Hubspot
    That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” ” (He’s considering adding the award-winning marketing expert Jeff Ogden to his team.).
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Adwords] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    Rest assured SSL encryption does not impact Google Adwords from tracking organic search data. This move slowly kills organic search, forcing companies and marketers to use track-able paid alternatives such as AdWords, as its analytics are not affected by HTTPs encryption. Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Adwords] The Native Advertising Trend: Hot or Hoax?
    Native advertising is an alternative to AdWords, and currently it’s mostly a direct publisher-to-advertiser play. By Neicole Crepeau, Contributing {grow} Columnist. Native advertising. It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Let’s take a reality check of this big trend. Why all the excitement? Traditional ads that display on blogs and publisher’s sites are easy to spot.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Adwords] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR.
  • SYNECORE  |  THURSDAY, APRIL 11, 2013
    [Adwords] Why Every Business Should Have a Responsive Web Design
    Google support of device agnosticism in the recent switch to Adwords Enhanced Campaigns could be regarded as a tacit acknowledgement of this new integrated reality. Virtually every day new research comes out underscoring the rapid consumer shift to mobile. The latest data comes from Pew Research , with data showing that 78% of teens own a mobile phone and 47% own a smartphone.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., You simply connect your Google Analytics or Adwords accounts, and schedule when you would like the report to be sent to the client's account manager. You love data.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] Why Mobile Advertising Is Critical for B2B Marketers
    It’s Not Just Google AdWords. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Portability and function have become more important for the average person than having a powerful desktop environment.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Adwords] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. Use Adwords Keyword Planner as a starting point. Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. But it’s important to take the time to do it properly. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Adwords] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Advanced Google AdWords. One of the best overviews of planning, implementing, and optimizing paid search and display campaigns using Google Adwords. As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material. B2B lead generation and lead management is a complicated process that can’t be detailed all in one book.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [Adwords] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    How diverse, in terms of advertisers and quality of ads, are paid advertisements (AdWords) for priority keyword targets? One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google.
  • NUSPARK  |  SATURDAY, MAY 5, 2012
    [Adwords] SEO, Meta Descriptions, Content, and Generating Leads
    How Labels works in Google Adwords; benefits of the new feature A new eBook; Content Marketing Templates for Lead Generation. Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers. They may be great technicians, but we need help when it comes to writing compelling content that drives leads.
  • PWB MARKETING BLOG  |  FRIDAY, AUGUST 5, 2011
    [Adwords] Top Trends In Digital Marketing [Graphs]
    We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers.
  • HUBSPOT  |  SUNDAY, FEBRUARY 10, 2013
    [Adwords] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. Google’s Nick Fox, VP of Product Management, asked his team a very valuable question last year: “If we were going to build AdWords today, what would it look like?” With the increased use of mobile phones and tablets, Nick Fox was curious to see how AdWords could grow, evolve, and adapt to make life easier for folks on the go.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. I call this an AdWords Jackpot because it reminds me of hitting a row of lucky 7s in Vegas -- I just hit a Big Data Solutions jackpot!
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Adwords] The History of Marketing [Infographic]
    Google launches in 1998 and launches paid search marketing through Adwords. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Adwords] What can B2B Marketers Adopt from Growth Hacking?
    Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject having a growth mindset without realizing it. What does this mean?
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Adwords] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. Larry is the founder and CTO of WordStream, provider of the 20-Minute PPC Work Week and the AdWords Grader. Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Adwords] The 50 Best Startup Tools For 2016
    Adwords – For spreading the word about your business on Google through advertising. Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. It’s a hard fact: people are being inundated with so many sales pitches via email that it’s harder than ever to get prospects to not delete your email, no less take action.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Adwords] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: https://support.google.com/adwords/answer/3285060. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Adwords] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Adwords] Savvy Speaks: What's Your Keyword Strategy?
    These days, shifting search engine algorythms and steep keyword competition from less-than-above-board website spammers looking to get rich on Adwords makes all that yesterday's news. Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. So we decided to share how our own SEO web copywriting strategies have evolved to keep up with the latest in search engine science. Wendy. Keywords.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Adwords] 10 Examples of Facebook Ads That Actually Work (And Why)
    So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. Facebook ads. Facebook ads are what bring us here today.
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Adwords] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant.
  • FATHOM  |  WEDNESDAY, JUNE 1, 2016
    [Adwords] The Growing Importance of Cross-Device Conversions
    As long as the AdWords conversion code is on the Thank You page that the user ended up on, AdWords will register this as a cross-device conversion. Unfortunately, cross-device conversions have been under-utilized because this is not a default setting in the AdWords interface. Follow these simple steps below steps below in the AdWords interface and gain access to accurate attribution and measurement: Go to Tools –> Conversions , at the top of the account.
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Adwords] Using Long Tail Keywords Strategically
    If you’re looking for tools to help you put your keyword strategy in place, check out Act-On Inbound , our new suite of inbound capabilities created to help you excel at search engine optimization on web pages, landing pages, your blog and AdWords, and see the ROI of your AdWords campaigns. “Chia” has been in the news lately; it was a mainstay in the ancient Aztec diet and is currently popular as a supplement that’s rich in omega-3 fatty acids.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Adwords] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Adwords] Building Trust In Social Marketing Metrics With Attribution
    Facebook Insights doesn’t check with AdWords Analytics before counting a conversion. So if you have a Facebook touchpoint on Monday, then an AdWords touchpoint on Tuesday, and then the visitor converts, both Facebook and AdWords will claim the full conversion. Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2011
    [Adwords] Real-World Results from Web Presence Optimization
    Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” My last post, What is Web Presence Optimization, and Why Should I Care? laid out the definition of and rationale for a web presence optimization (WPO) strategy.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Adwords] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. Higher CTRs positively impact your Quality Score in AdWords and tell ad networks that your ads are highly relevant, which is typically rewarded with reduced costs per click.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [Adwords] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Adwords] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Google AdWords benchmarks and states for health systems. Google AdWords policies specific to health systems. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can watch it now. Paid search is complicated. When it comes to healthcare marketing, though, intense competition, stringent legal requirements, and complex privacy laws can all heighten complexities. The result?
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Adwords] Google Doing Away with Flash Ads
    In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Businesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. For some time now, Google has been encouraging advertisers to use HTML5 in their ads, even offering a variety of tools to help marketers with that effort. In the near future, though, that will no longer be optional.
  • WONDERING OUT LOUD  |  SATURDAY, JULY 2, 2011
    [Adwords] Is Google+ a consolidation of power
    The other two legs are Google Offers and, of course Adwords. Marketing Social Media Adwords Alex Salkever Facebook Google Mark Zuckerberg SearchLike most of you, I’ve been following the Google + talk through the thousands of blog posts that have popped up in the past several days. There is no shortage of Feature to feature comparisons with Facebook , nor is there a lack of opinion and analysis of what Google+ means for the future of Facebook.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Adwords] 4 Content Strategies for B2B Corporate Blogging
    Besides Google Adwords and Bing, what other major PPC sevices are. Are you a Search Engine Watch Member? |
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. 2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Adwords] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Here’s a closer look at all three of these platforms, as well as some key features each one has to offer: Google AdWords. Google AdWords has already played a huge role in mobile app advertising. AdWords Blog Post: Sharing the Latest AdWords Innovations .
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Adwords] 27 Must Use SEO Tools for Incredible Content Marketing Results
    AdWords Keyword Planner. While many still mourn the loss of the original free Google Keyword Tool, the AdWords Planner has proven to be a decent alternative that offers important keyword data and insights. Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 24, 2016
    [Adwords] Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
    Think your AdWords clicks are expensive? Regardless, now is a great time to review your Google Adwords strategy. Get ready for them to start costing a whole lot more. As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Adwords] Is “social media campaign” an oxymoron?
    Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 9, 2011
    [Adwords] Savvy Week in Review: December 9
    Marketing Optimization: What Your Peers Learned This Year about AdWords, the Inbox, and Telling the Truth by @MktgExperiments. Are you feeling the pressure of getting things done before the holiday -- for both work and your personal life? Well, if you haven't had a chance to read much from the blogosphere this week, here's your opportunity to catch up. Our favorite picks from the week are below -- and let us know what elese you would add in the comments. Happy Friday!
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords] The Biggest SEO Shakeups of All Time
    If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Adwords] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Adwords] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    It is designed to help determine keywords for Google ads, so you need an AdWords account (connected to a regular Google account), but you don’t need to place any ads to use the tool. My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Adwords] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Adwords] Google Authorship brings your staff out from behind your brand
    And it’ll work, too, because Google cobbles together its secret clout score based on how you use the entire Google.com family, including YouTube , Google+, Android devices, your Gmail, your corporate Google Apps for Business, any engagement with Google News and Google Analytics and other Google Apps, use of Google Analytics, Webmaster Tools , Google AdWords, Google AdSense and all the other little places, including Google Latitude , Google Maps, Google Groups, and Google Play.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Adwords] 7 social media lies the gurus want you to swallow
    For short-term results, there are plenty of tools available such as adwords if one is confined to the Web, or using TV spots which are unsurpassed in short-term conversions. By {grow} Community Member Gregory Pouy. Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 22, 2013
    [Adwords] Four Reasons Why Facebook Power Editor Is an Essential Tool
    Facebook Power Editor is similar to Google Adwords Editor in that it allows for mass edits to be made on multiple campaigns and ads. In this post, I’ll focus on the four unique features that set Facebook Power Editor apart from Google Adwords and that make it an essential tool for any Facebook advertiser. Facebook Advertisement has seen a rise in effectiveness over the last couple of months, evident in Samsung’s recent success where the company saw almost 13 to 1 returns.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Adwords] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Experiment with AdWords, social network advertising, Bizo , and other ad networks. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Adwords] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Adwords] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. We don't know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Adwords] Basic Training For B2B Social Media Turtles: Research & Preparation
    Use the Google Adwords keyword tool to give you more ideas about the search volume of keywords. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Many B2B marketers have fallen behind at using social media, but I say it’s never too late to make it a viable part of your marketing mix.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Adwords] The Pros & Cons of Twitter Advertising for Small Business
    1) Tracking & Reporting - If you're used to using Adwords, beware! The simple joys of Adwords like pulling a spend-by-day report or geo report are nowhere to be found within Twitter's UI. If you are a data-hound and need all of the data points that Adwords features, you'll be at a loss with Twitter ads. Things like this that have become the standard in Adwords are scarce to be found within Twitter.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Adwords] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts. Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Adwords] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    Our friend and AdWords expert Perry Marshall calls this understanding the Happy Juice Principle. In a recent analysis of nearly 100,000 AdWords accounts, representing $3 billion in annualized spend, we found that the average click-through rate of ads in the first position is between 5 and 6%. The tool provides a free AdWords account evaluation – in other words, something very tangible and high-value that visitors could use to their benefit right away.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Adwords] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    For example, if you’re running an AdWords campaign, you’ll know how many impressions you’re getting, how effective each keyword is, how many clicks you’re getting and what you’re average cost per click is. In the case of AdWords, it’s very important to understand how many actual sales you’re receiving from the clicks you’re paying for and what your cost per conversion is. AdWords is a tactic.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Adwords] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with raventools.com to help collect your site’s data, like Google Analytics and AdWords, in one place. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.). MOZBar.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Adwords] The B2B Marketing Guide to Paid Content Distribution
    Don’t forget that you can also promote your YouTube videos (done through Adwords. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Adwords] Does Google Hate Small Businesses?
    You Don't Need AdWords to Win. But marketers don't need to spend money on AdWords to win in the SERPs. provocative, right? So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 4, 2012
    [Adwords] 2 Challenges to Keyword Collaboration
    Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Ideally, the tool will allow marketers to do keyword research more effectively than AdWords, discover which words are reserved and which words are available, and know that they will be most successful if they choose available words. Image via CrunchBase.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Adwords] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Adwords] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking, Google AdWords , social media and email. In the Beginning… Initially, marketing agencies needed to get reports from all the aforementioned tools like call tracking, Google AdWords , social media and email, and consolidate them.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Adwords] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc. ” Running AdWords ads and examining keyword performance is another option.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few steps down the corridor. No more.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Adwords] Google to Limit Keyword Search Referral Data to Marketers
    How it Affects AdWords and PPC. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. Google still cares very deeply about its customers being successful with advertising online, and will not restrict the information people can receive about their AdWords accounts and how their campaigns are performing.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Adwords] 10 Essential Reports and Research for B2B Marketers
    Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. In addition to this new tool, AdWords also released these statistics, gathered from data across thousands of advertisers, to learn more about cross-device conversion patterns.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Adwords] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express. Almost every day, it seems like some company or social network is redesigning itself or adding new features or something.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Adwords] Pipeline Marketing: A Conversation With Our Partners
    Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. We could get a lot better results, and we were not looked at like the marketing agency that reported on AdWords Conversions. We were trusted for NOT having discussions about AdWords Conversions.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Adwords] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Understanding which of your marketing efforts, whether it''s via social media or Google AdWords, is driving the most traffic to your website is crucial to growing your online presence and using the right channels to your advantage. Determine which of your AdWords ads are most effective. Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. with country-specific programs ), is looking to amplify its online engagement.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating.
  • MY TRAVELS ON THE NET  |  WEDNESDAY, MAY 14, 2008
    [Adwords] Why Doesn't eMarketing Seem to Work?
    They tell you to put up a website, write an obnoxiously long sales page, get some testimonials and run a Google Adwords campaign. What the don't tell you is that the days of being able to throw up a Google Adwords campaign and expect the money to start rolling in are over!
  • WONDERING OUT LOUD  |  THURSDAY, JUNE 30, 2011
    [Adwords] Ducking the Social Media Sledge Hammer
    One was going to tell me how to determine when it was time to leave the free paid-search management tools ( Google Adwords , etc.) Social Media Marketing Paid Search Google Adwords Search Marketing PPC Conversion TrackingI got sucked-in today and am still beating myself up over it. I fell for the old bait and switch not once, but twice, and got hit by the social media sledge hammer.
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