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  • ACT-ON  |  THURSDAY, JUNE 15, 2017
    [Adwords] How to Create Content Unicorns and Ignore the Donkeys
    It’s because all of these systems ― like the Facebook news feed algorithm, or the organic search algorithm, or Google AdWords quality score, or Facebook ads ― they all employ machine-learning algorithms that greatly reward content that has unusually high engagement rates with tremendous visibility within those platforms. I once created a piece called the most expensive keywords in Google AdWords. It’s a great topic for me because I sell AdWords and pay-per-click advertising.
    [Adwords] The History of Marketing [Infographic]
    Google launches in 1998 and launches paid search marketing through Adwords. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people.
    [Adwords] How to Design Content Remarketing Campaigns That Actually Work
    To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. I call this an AdWords Jackpot because it reminds me of hitting a row of lucky 7s in Vegas -- I just hit a Big Data Solutions jackpot!
    [Adwords] Our Favorite Online Marketing Posts of 2013
    Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston.
    [Adwords] Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share
    We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” Tweet How many emails have you sent prospects and customers this week? How many opened them? How many acted on them? If you’re like most marketers, the answer too often is, “Not enough.”. It’s a hard fact: people are being inundated with so many sales pitches via email that it’s harder than ever to get prospects to not delete your email, no less take action.
    [Adwords] Best Cool SEO Tools of 2010
    Google AdWords Keyword Tool ) and fee-based (i.e., Marty Weintraub delivers a blog eulogy for Google’s free AdWords Keyword tool, which wasn’t killed so much as neutered in October 2010, and suggests four alternatives including WordStream. Like carpenters and cooks, SEO professionals rely on creativity, skill and the right tools to work their magic.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Adwords] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    Here’s a Lead-to-Revenue connection guide Google recently published that will help any company advertising through Google Adwords and also using Salesforce tie leads back to revenue: Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.
    [Adwords] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
    The Big AdWords Update: Enhanced Campaigns Puts The Focus On Mobile, From Search Engine Land. Google’s Nick Fox, VP of Product Management, asked his team a very valuable question last year: “If we were going to build AdWords today, what would it look like?” With the increased use of mobile phones and tablets, Nick Fox was curious to see how AdWords could grow, evolve, and adapt to make life easier for folks on the go.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Adwords] 10 Examples of Facebook Ads That Actually Work (And Why)
    So before we look at some Facebook ads we think are effective, let's quickly examine best practices on AdWords, as it's been the standard for so many years, and then we'll compare and contrast against Facebook. When advertising on Google AdWords, for example, the following three elements are crucial for high click-through rates. Facebook ads. Facebook ads are what bring us here today.
    [Adwords] The Many Roles of an SEO Professional; What an SEO Tactician Does
    Related Posts: Content Marketing: Goals, Issues, Strategies How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Guest Blog Outreach Services. What is a search engine optimization tactician. I have a new SEO book being published next month, and as a preview, I just wanted to shed some light on what an SEO professional does, because there seems to be some confusion on what we do on a daily/weekly/monthly basis.
    [Adwords] Content Retargeting: A Marketer's Guide to Getting Started
    For example, a person who used our AdWords Grader tool shows far greater intent as a business lead than a person who read a post on our blog -- in the former case, we know for sure they are a) using AdWords and b) looking for help. Larry is the founder and CTO of WordStream, provider of the 20-Minute PPC Work Week and the AdWords Grader. Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads.
    [Adwords] Real-World Results from Web Presence Optimization
    Jill Konrath – “Selling to Big Companies” Author and sales trainer Jill Konrath combines her website and blog with content marketing, online PR, social media and AdWords to dominate both sides of the front page of Google for the phrase “selling to big companies.” My last post, What is Web Presence Optimization, and Why Should I Care? laid out the definition of and rationale for a web presence optimization (WPO) strategy.
    [Adwords] 11 B2B Marketing Predictions for 2011
    After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?
    [Adwords] Machine learning for large-scale SEM accounts
    There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. Opentopic blog >> A key challenge when working on what we could term “large-scale” PPC accounts is efficiency.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Adwords] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    In our analysis of thousands of AdWords accounts with $3 billion in annualized spend, we discovered that across industries and verticals, exceptional advertisers are converting at two to three times the average. Higher CTRs positively impact your Quality Score in AdWords and tell ad networks that your ads are highly relevant, which is typically rewarded with reduced costs per click.
    [Adwords] 4 Content Strategies for B2B Corporate Blogging
    Besides Google Adwords and Bing, what other major PPC sevices are. Are you a Search Engine Watch Member? |
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Adwords] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’ve done this by creating popular ebooks like The Beginner's Guide To Marketing Attribution , and improving annual reports, such as the AdWords Industry Benchmarks 2016. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR.
    [Adwords] Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
    Think your AdWords clicks are expensive? Regardless, now is a great time to review your Google Adwords strategy. Get ready for them to start costing a whole lot more. As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page.
    [Adwords] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    The YouTube TrueView/AdWords for video system would be happy to sell you those views. This is the Audience Retention heat map for a video that has both organic (pictured in blue) and paid views via AdWords’ TrueView in-stream (pictured in green), also known as pre-roll ads. “Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video?
    [Adwords] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    A gut alarm will sound as soon as our eyes hit a poorly designed website, un-optimized content, or an inefficient Adwords account. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s s finest problem-fixers. Stay above the fray.
    [Adwords] Is “social media campaign” an oxymoron?
    Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach.
    [Adwords] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords : There is a reason Google is a multi-billion dollar company; everyone Googles. Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques. If your company has an AdWords account , take advantage of all the resources Google offers to get up to speed.
    [Adwords] Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Search Engine Optimization Search Engine Optimization. I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real.
    [Adwords] What can B2B Marketers Adopt from Growth Hacking?
    Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject having a growth mindset without realizing it. What does this mean?
    [Adwords] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.
    [Adwords] 17 Realistic Ways to Get More Website Traffic
    And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Adwords] The Biggest SEO Shakeups of All Time
    If you use Google Adwords, you can still glean some keyword insights using their Google AdWords Keyword Planner. While some labeled it an attempt to block NSA spying activity , others couldn’t help but think that it was a play to get more folks to sign up for AdWords. I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine.
    [Adwords] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Google AdWords benchmarks and states for health systems. Google AdWords policies specific to health systems. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can watch it now. Paid search is complicated. When it comes to healthcare marketing, though, intense competition, stringent legal requirements, and complex privacy laws can all heighten complexities. The result?
    [Adwords] Your Definitive Guide to Google Analytics
    More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Remarketing Integrations: Analytics provides native integrations with display and search ads solutions like AdWords and the Google Display Network.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Adwords] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
    Foursquare compares the way Promoted Updates work to the way Google AdWords works. We don't know anything more about Promoted Updates or how much they cost, but one could assume that, since Foursquare likens them to Google AdWords, payment is likely pay-per-click style, based on keyword bids. Looks like Foursquare has been a busy bee lately, announcing the second of two new features in just one week's time.
    [Adwords] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Experiment with AdWords, social network advertising, Bizo , and other ad networks. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab.
    [Adwords] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones.
  • FATHOM  |  WEDNESDAY, JUNE 1, 2016
    [Adwords] The Growing Importance of Cross-Device Conversions
    As long as the AdWords conversion code is on the Thank You page that the user ended up on, AdWords will register this as a cross-device conversion. Unfortunately, cross-device conversions have been under-utilized because this is not a default setting in the AdWords interface. Follow these simple steps below steps below in the AdWords interface and gain access to accurate attribution and measurement: Go to Tools –> Conversions , at the top of the account.
    [Adwords] 4 Google Chrome Extensions For Digital Marketers
    This tool pairs with to help collect your site’s data, like Google Analytics and AdWords, in one place. Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.). MOZBar.
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Adwords] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    For instance, if a visitor comes to an organization’s website, and the company can determine the AdWords’ campaign they used to get there, they can then optimize their site to highlight relevant content and increase the time and quality of the site visit. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all.
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Adwords] The Pros & Cons of Twitter Advertising for Small Business
    1) Tracking & Reporting - If you're used to using Adwords, beware! The simple joys of Adwords like pulling a spend-by-day report or geo report are nowhere to be found within Twitter's UI. If you are a data-hound and need all of the data points that Adwords features, you'll be at a loss with Twitter ads. Things like this that have become the standard in Adwords are scarce to be found within Twitter.
    [Adwords] Ducking the Social Media Sledge Hammer
    One was going to tell me how to determine when it was time to leave the free paid-search management tools ( Google Adwords , etc.) Social Media Marketing Paid Search Google Adwords Search Marketing PPC Conversion TrackingI got sucked-in today and am still beating myself up over it. I fell for the old bait and switch not once, but twice, and got hit by the social media sledge hammer.
    [Adwords] Google Authorship brings your staff out from behind your brand
    And it’ll work, too, because Google cobbles together its secret clout score based on how you use the entire family, including YouTube , Google+, Android devices, your Gmail, your corporate Google Apps for Business, any engagement with Google News and Google Analytics and other Google Apps, use of Google Analytics, Webmaster Tools , Google AdWords, Google AdSense and all the other little places, including Google Latitude , Google Maps, Google Groups, and Google Play.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Adwords] Building Trust In Social Marketing Metrics With Attribution
    Facebook Insights doesn’t check with AdWords Analytics before counting a conversion. So if you have a Facebook touchpoint on Monday, then an AdWords touchpoint on Tuesday, and then the visitor converts, both Facebook and AdWords will claim the full conversion. Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Adwords] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. AdWords. Most people think of Google AdWords when they think of paid ads. Google’s AdWords platform has changed significantly in the past few months, and there are fewer ads available on popular keywords – so the bar has gone up.
    [Adwords] How to Do ABM at Scale with Account-Based Demand
    You’ll also likely still find success with inbound marketing such as content marketing, SEO, and Google Adwords. As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies. But most companies use both inbound and outbound.
    [Adwords] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    If an organization allocates a portion of its advertising budget to AdWords, that cost can be eliminated or reduced with high organic rankings. result in a click on an AdWords ad. Author: Nate Dame Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers. In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part.
    [Adwords] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. 2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution.
    [Adwords] Social Media Marketing Tools For B2B Marketers
    As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.
    [Adwords] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts.
    [Adwords] The B2B Marketing Guide to Paid Content Distribution
    Don’t forget that you can also promote your YouTube videos (done through Adwords. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. Marketers are slaving over content today, but almost no one sees that content. Optimizing your content for search and distributing it through your own social and email channels is just the starting place.
    [Adwords] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs.
    [Adwords] Google to Limit Keyword Search Referral Data to Marketers
    How it Affects AdWords and PPC. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. Google still cares very deeply about its customers being successful with advertising online, and will not restrict the information people can receive about their AdWords accounts and how their campaigns are performing.
    [Adwords] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    Give that same brief to your SEO guy and he’ll do it with AdWords and metadata. Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few steps down the corridor. No more.
    [Adwords] Does Google Hate Small Businesses?
    You Don't Need AdWords to Win. But marketers don't need to spend money on AdWords to win in the SERPs. provocative, right? So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. Not because small business owners aren't good marketers, or don't have good marketers on staff -- but because they have fewer resources and less time than companies with large marketing departments.
    [Adwords] eMagine Employee Spotlight: Leah Yount
    This year we experimented with the new customizable ads feature in Adwords. Get Google Adwords certified. Not only is her Google Adwords management masterful, but she is so versatile with all things Paid Search that her expertise has allowed eMagine to offer outside the box options like Social Media Advertising and Bing AdCenter SEM to our B2B clients. Welcome to our first installment of our monthly Employee Spotlight series that will taking place on our B2B blog!
    [Adwords] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc. ” Running AdWords ads and examining keyword performance is another option.
    [Adwords] Pipeline Marketing: A Conversation With Our Partners
    Our founder was working for a large hosting company managing their PPC when he was approached by the C-Level suggesting that he should stop reporting on AdWords Conversions because they didn't align with what they were seeing from opportunities and revenue. We could get a lot better results, and we were not looked at like the marketing agency that reported on AdWords Conversions. We were trusted for NOT having discussions about AdWords Conversions.
    [Adwords] How to Find the Best Keywords for Optimizing Your Website Content
    3) Google Adwords Keyword Planner. The Google Adwords Keyword Planner is where most webmasters start their more in-depth research. Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating.
    [Adwords] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. Marketers can set up Call Extension — similar to Adwords call extension — where when people search for your business on their cell phone, they will see a phone icon identifying Call For More Info. The ultimate goal of business is to capture more customers and close more deals. But this does not happen overnight.
    [Adwords] How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech
    Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. And on Google, Google AdWords ads link back to content meant to provide some sort of value. For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Yet in the end, it may be none of these worrisome trends that puts these CEOs out of a job.
  • HUBSPOT  |  SUNDAY, JUNE 16, 2013
    [Adwords] Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
    Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunch. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express. Almost every day, it seems like some company or social network is redesigning itself or adding new features or something.
    [Adwords] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes.
    [Adwords] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    For instance, say that a prospect came in through AdWords, poked around on the website, clicked a link in a social post, read a blog article, downloaded an eBook, came to your event booth, booked a demo, and eventually became a customer. Becoming an expert B2B marketer doesn’t happen overnight. Marketing departments are realizing that small steps toward an ultimate goal are much easier to achieve than a complete system overhaul.
    [Adwords] Healthy Habits For Optimizing Your PPC Campaign
    One of the most impressive tools in Adwords is the Experiment setting. As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year. If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home.
    [Adwords] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report.
  • EXO B2B  |  THURSDAY, NOVEMBER 9, 2017
    [Adwords] The 10 benefits of marketing outsourcing
    Your agency provides you qualified leads from landing page forms, Adwords campaigns, marketing emails … Your only “job” is to investigate them! With Adwords campaigns and social ads you can reach new territories and new targets. Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages!
    [Adwords] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    Understanding which of your marketing efforts, whether it''s via social media or Google AdWords, is driving the most traffic to your website is crucial to growing your online presence and using the right channels to your advantage. Determine which of your AdWords ads are most effective. Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. with country-specific programs ), is looking to amplify its online engagement.
    [Adwords] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results?
    [Adwords] 2 Challenges to Keyword Collaboration
    Left to their own devices with nothing more than AdWords, they will find the words with the highest demand and start building pages around them. Ideally, the tool will allow marketers to do keyword research more effectively than AdWords, discover which words are reserved and which words are available, and know that they will be most successful if they choose available words. Image via CrunchBase.
    [Adwords] 5 Smart Reasons to Create Content Outside Your Niche
    Entrepreneurs probably aren't actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics. If I were just writing about nothing but AdWords features and tips for years, I'd go nuts. Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.
    [Adwords] Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
    A marketer can compare how the revenue credits stack up and adjust their adwords spend, marketing plans, and campaign strategies accordingly. Marketing automation and marketing attribution have oft been pitted against each other, like bloodied boxers in a ring waiting for the bell so that one or the other can finish the job.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Adwords] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Take advantage of YouTube overlay messaging if you do Adwords. A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. Chances are, it’s a television ad. Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Adwords] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    2) Use the Keyword Planner Tool via Google AdWords. If you have access to Google AdWords, you can also use their Keyword Planner tool. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
    [Adwords] How To Illustrate Popular B2B PPC Performance Metrics
    Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present. We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Adwords] Quantifiable Sexism in the Marketing Industry
    Online Advertising / SEM / Display Sales & Marketing Alignment AdWords sexism They say the customer is always right, but here’s where I’d say something is wrong. In the Internet marketing industry, women are paid less than men by 20% and undervalued by 21% among clients. And much of the undervaluation is from clients (who are women) rating women’s performance down despite objective evidence to the contrary.
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords] When is Google Advertising More Powerful Than Facebook Advertising?
    I’m not alone in this declaration – even Moz has said: “Our experience so far has shown us that, yes, some forms of social media advertising are far more cost effective than Google AdWords, and one of those is Facebook Advertising.”. As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy.
    [Adwords] How to recover from the ravages of Google Penguin and Panda
    Whenever Google administers too much stick, it always eventually “softens” its algorithm in response to very vocal and influential clients (who probably also coincidentally spend a lot of money on Google AdWord ads). Google SEO is the new Google AdWords. Back in the day, Google AdWords could be had cheap. People are freaking out about the new Google Search.
    [Adwords] Where Is Digital Advertising Headed in 2016?
    Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. AdWords has tried to track cross-device conversions through their estimated total conversions.
    [Adwords] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.
    [Adwords] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking, Google AdWords , social media and email. In the Beginning… Initially, marketing agencies needed to get reports from all the aforementioned tools like call tracking, Google AdWords , social media and email, and consolidate them.
    [Adwords] Three Critical Factors in Choosing a B2B Retargeting Solution
    In other words, why should B2B marketers use a retargeting solution other than Google AdWords? Three elements of Google’s program that benefit our existing search engine advertising programs include: Remarketing Lists for Search : Remarketing lists allow AdWords ads to get a more prominent position for relevant users. Last month, we wrote a blog post on retargeting, including best practices, and why retargeting (or remarketing) was an important tool for B2B marketers.
    [Adwords] How to Generate New Keyword Ideas
    AdWords Keyword Planner. Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. To me, this is silly. When you are talking about search, of course keywords still matter. People use words to search! However, the idea that we can look at keywords the same way we always have is even sillier. After all, people are searching differently than they were five years ago.
    [Adwords] The Future of Digital Marketing According to the Giants
    Google certainly knows this – their Webmaster Tools, Analytics and AdWords platforms belong to the most informative, readily available data tracking technology there is online. Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
    [Adwords] The 12 Best Competitive Intelligence and Benchmarking Tools
    Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors?
    [Adwords] How To Decide Whether Marketo RCA Is Right For You
    If you’re a marketer investing in paid search then Marketo RCA is a good starting point, but when your campaigns begin to scale, RCA may become inefficient to use for AdWords reporting. In order to do keyword level revenue reporting, marketers must tracking the destination URLs (landing page URLs) of their AdWords ads. The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Adwords] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Adwords] An Introductory Guide to Mobile for B2B Marketers
    Mobile companies that can deliver a Location-based Marketing campaign include 4INFO (for mobile display), SlickText (for SMS) and Google Adwords (for paid search). With self-serve platforms, such as Google’s AdWords, you can easily set-up geo-targeted and behaviorally targeted campaigns, which reach users in a specific area and users that are looking for products or services like yours respectively.
    [Adwords] Sealing the Deal: Your Landing Page
    This article also describes how to improve your Google Adword " quality score ". Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Technorati tags: Google AdWords , E-Consultancy , Landing PagesNot getting a great conversion rate from your landing pages? Here's a good article from e-consultancy called " A 10-point checklist for landing page design ".
    [Adwords] How to Use SWOT Analyses for Smarter Content Strategies
    Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content. It''s the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year''s company goals and uncover opportunities for moving the needle on next year''s.
    [Adwords] How to Utilize B2B Online Marketing to Promote New Solutions
    Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following.
    [Adwords] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
    One MECLABS Research Partner related how it tripled its Google AdWords spend and doubled its digital marketing investment, but hadn’t reviewed its ICP in two years. Tweet Joe is newly single. He met his last girlfriend on an online dating site. So, he resurrected his ad, and the new quest began. Except it was so much harder! He had plenty of dates; he just couldn’t quite connect with anyone. They were nice enough and pretty enough, but there was no chemistry.
    [Adwords] What Could Kill Google and Facebook
    Google has thumbed its nose at businesses, advertisers and SEO professionals as well through a series of recent moves like hiding a significant share of keyword data in the “not provided” category within Google Analytics, eliminating the Website Optimizer tool in AdWords, and the recent Panda and Penguin algorithm updates, which were designed to eliminate webspam but caught a lot of innocent sites in their wake.
    [Adwords] Targeting Audiences Not Looking for You; Advertising Options for B2B
    Related Posts: How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns Buyer Persona Audit The missing topic on b2b digital lead generation: advertising. Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising.
    [Adwords] Three Things Smart B2B Marketers Will be Doing in 2016
    For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download). What will successful B2B marketers to be doing more of, or differently, in 2016?
    [Adwords] 26 Outstanding LinkedIn Tips and Tactics
    Writing that “LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media,” Lee Rush Schwartz steps through the six elements of ad targeting on LinkedIn. Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking.
    [Adwords] 3 Things Your Social Media Team Should Know About SEO
    Show them data from Webmaster Tools, Adwords, Analytics, and even updates from social networks. One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was.
    [Adwords] The Evolution of the B2B Marketer
    Marketing technology, which is a broad range of technology, including marketing automation platforms, CRMs, and targeted advertising platforms like Google AdWords and LinkedIn Advertising, can help marketers reach more prospects with relevant offers and messages, without the extra costs associated with printing and postage.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Adwords] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    We encourage the sharing of data between SEO and PPC analytics, especially because the keyword performance visibility exists within AdWords. As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action.
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Adwords] Organize Your Campaigns to Maximize Paid ROI
    Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. It’s important not to take a the spaghetti-noodle-to-the-wall approach to these campaigns, since their success will be determined by clear-cut CPC and CPL metrics.
    [Adwords] CMOs Win When High-Value Customers Are Treated Personally Online
    Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
    [Adwords] 12 Noteworthy Examples of B2B Companies on Instagram
    Our profile consists of photos from all around the Fort Point community in Boston and shows off our latest successes as a team, whether it be renewing an Advanced AdWords Certification or dominating an extreme croquet competition. Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. It embodies a unique element: storytelling.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Adwords] Leverage Your Hospital Ratings from the U.S. News & World Report
    Option two is to leverage review extensions in Google AdWords. Finally, you might be able to squeeze in your rankings through Google AdWords callout extensions. Today was the official release date of the 2015-2016 U.S. News and World Report rankings for health systems and hospitals across the nation. Many of our clients were awarded top hospitals both regionally and nationally!
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Adwords] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. But if those AdWords subscribers end up converting into dramatically better leads, then maybe they’re worth paying for. If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers.
    [Adwords] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.
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