Anything Goes Marketing

JULY 20, 2006

This article also describes how to improve your Google Adword " quality score ". Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Technorati tags: Google AdWords , E-Consultancy , Landing Pages

Landing Pages 100

Landing Pages Adwords Consulting Conversion Rate 100

Anything Goes Marketing

SEPTEMBER 20, 2006

Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor. SEO (search engine optimization) spending as a percentage of paid search is decreasing as reported in Marketing Sherpa's new " Top 7 Search Marketing Insights for 2005 ".

SEO 100

SEO SEM Adwords Landing Pages 100

Anything Goes Marketing

NOVEMBER 19, 2006

Was it Adwords? What was the best conversion marketing channel for a financial publisher? Organic Search? Nope - it was email! Check out this study on emarketer.com: E-Mail Is Top Conversion Channel for Financial Publisher.

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Anything Goes Marketing

JULY 17, 2006

While this may mean that search engines are able to provide more and more relevant data in teh first few pages or that users don't have the patience to keep searching, it probably means the following: Google AdWords sponsored this study SEO firms sponsored this study The Bill and Melinda Gates Foundation sponsored this study.

Emarketing 100

Emarketing Adwords PPC Youtube 100

Anything Goes Marketing

SEPTEMBER 20, 2008

For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords. A simple program may consist of 2-3 emails sent within a specific time period with key messages that should educate prospects and make it easy for them to reach out to your company.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

FEBRUARY 24, 2008

They don't seem to have any Google AdWords that are specific to this campaign. it rocks!). I checked out SpyFu which tells you which keywords your competitors are bidding on.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

OCTOBER 2, 2006

It's cheaper then Google AdWords. It makes the CEO look a lot smarter then they actually may be as they can post the odd insightful comment (depending on how long the airport delay is). It gives marketers something (else) to do and can make them look really good. I think we all have given enough to Google! It's fun and different!

Positioning 100

Positioning RSS Adwords Opt-out 100