[Adwords] How to Generate Leads with Webinars
    Target long-tail keywords using AdWords to keep your cost-per-click low. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” There is no better way to educate leads on your value proposition than webinars.
    [Adwords] Key Digital Branding Tips to Dominate Your Online Presence
    Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.
    [Adwords] How to Create a YouTube Channel
    It's also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections. If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You're clever. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business.
    [Adwords] 6 Free Cross-Training Ideas for B2B Digital Marketers
    Google AdWords & Analytics Certifications and Google’s Academy for Ads. This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well.
    [Adwords] KoMarketing Year In Review: Top Posts & Milestones from 2017
    Baidu PPC Versus Google AdWords: 8 Key Differences. It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives.
    [Adwords] How Content Marketing is Evolving Heading into 2018
    The competition of paid advertisements on Facebook and AdWords is driving customer acquisition costs through the roof, which is causing many brands to create content assets and push them across content discovery channels to attract customers. The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results.
    [Adwords] Our Favorite Articles & Blog Posts of 2017
    The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves.
    [Adwords] How to Develop an Effective AdWords Keyword Strategy
    Create an AdWords keyword strategy that will ensure success for your B2B organization in 2018
    [Adwords] The Top B2B Marketing Trends for 2018 – A Meta-Analysis
    Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search. “AdWords is showing more innovation, making it another area to focus on for your search marketing efforts. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.
    [Adwords] 3 Social Media Storytelling Ingredients for Effective Brand Narratives
    But one SEMRush subscription and an AdWords certification later, that content marketing shine seemed a bit duller. When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice.
    [Adwords] 6 New Ways To Think About Optimizing For Voice Search
    Brands can also optimize their ads for voice search in part by utilizing AdWords location extensions and using Google Maps Local Search Ads. Voice search, which, by some estimates, will account for half of all searches by 2020, is still somewhat new – Alexa, after all, didn’t come out until 2015 – and so optimization tips remain somewhat limited. In fact, at a recent event, SEOs’ best advice was to create content that earns a featured snippet.
    [Adwords] For AdWords In ABM, Add the Right AI
    If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign. Being smart about AdWords is essential. Take about three-quarters of your proposed Adwords budget and convert it into cash money.
    [Adwords] 3 Awesome Results from Visitor Tracking
    Recently I was helping a client connect their Google AdWords account to Lead Liaison. Needless to say, he reallocated the budget for that campaign to one that was significantly more effective, reducing his cost per prospect from AdWords by about $65. . If you’ve been in marketing for any amount of time, you know that Inbound Marketing is all the rage and visitor tracking is a must. That great content on your website doesn’t mean much if you don’t know who’s engaging with it.
    [Adwords] B2B Marketing Trends for 2018
    AdWords is showing more innovation, making it another area to focus on for your search marketing efforts. As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. Biggest commercial impact. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing.
    [Adwords] 54 Content Marketing Stats to Guide Your 2018 Strategy
    The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . . With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy.
    [Adwords] How to Use Google Optimize to Find AdWords Success
    When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. In this blog post, we will discuss Google Optimize and why it is an essential tool for advertisers running AdWords accounts. Link account to Google AdWords.
    [Adwords] 41 Top Lead Generation Tools of 2017
    Pardot Pricing: Paid plans start at $1,000/month Rating: 4.5/5 stars on GetApp (Based on 254 reviews) With Pardot, you can create landing pages, conduct A/B testing, save prospects, integrate Google Adwords, create email campaigns, and set up email automation. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads.
    [Adwords] 41 top lead generation tools 2017
    Pardot Pricing: Paid plans start at $1,000/month Rating: 4.5/5 stars on GetApp (Based on 254 reviews) With Pardot, you can create landing pages, conduct A/B testing, save prospects, integrate Google Adwords, create email campaigns, and set up email automation. There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads.
    [Adwords] Google Analytics Part 1: An Introduction for New Users
    The last two overview graphs in your main dashboard, unless you are using Google AdWords, relate to user retention and website conversions. Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool.
    [Adwords] 15 Secrets To Creating The Perfect Meta Descriptions
    Dave Hermansen, CEO of e-commerce training course Store Coach, said not to create meta descriptions blindly, but rather to search for the keyword phrase you’re targeting for a page and look at the AdWords ads companies are running for that phrase. Allen pointed to Google Adwords’ A/B testing feature, which allows advertisers to test and retest what works for increasing CTR. “
    [Adwords] Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored
    ” Hook your bespoke and Google-pandering landing page to all the services : Google AdWords , Google Webmaster Tools/Google Search Console ; Bing Webmaster tools and Yandex Webmaster tools. Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services.
    [Adwords] Advantages of Using Google Tag Manager
    You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code. As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website.
    [Adwords] The What, Why, and How of Social Media Data
    From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI. How much revenue has been generated from the LinkedIn posts you sent out … Social Media Marketing Social Media Data
    [Adwords] 3 Ways Your Healthcare Website Can Support the Digital Patient Journey
    Use an online keyword research tool like Google Adwords Keyword Planner or Moz to discover the top search queries that are relevant to your product, device, or treatment. The last time you or a loved one experienced abnormal pain or discomfort, what did you do? If you’re like most Americans, you likely turned to Google or WebMD. Now, rewind 10 or 20 years ago. Most medical events led to a phone call to a primary care physician, or scheduling an office visit.
  • EXO B2B  |  THURSDAY, NOVEMBER 9, 2017
    [Adwords] The 10 benefits of marketing outsourcing
    Your agency provides you qualified leads from landing page forms, Adwords campaigns, marketing emails … Your only “job” is to investigate them! With Adwords campaigns and social ads you can reach new territories and new targets. Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages!
    [Adwords] A Quick-Start Guide to Paid Content Promotion
    When it comes to managing your paid search campaigns, a working knowledge of Google’s AdWords tool is key. Through AdWords, content marketers can choose a campaign type; create their ad copy, landing page URL, and calls to action; select target keywords and audience segments; and set a budget, goals, and bid strategy for each campaign. A working knowledge of Google’s @AdWords tool is key when managing paid search campaigns, says @joderama. No brand can exist in a vacuum.
    [Adwords] TrenDemon and Adinton Offer Attribution Options
    Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing. One implication was I should pay more attention to attribution systems.
    [Adwords] Ready for Black Friday 2017? Here’s a 13-Step Checklist
    For an additional organic boost, you can also develop an AdWords campaign that includes gift guide keywords, she added. As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black Friday.
    [Adwords] How to Reach Your Audience with Content Distribution
    Tools such as Moz’s Keyword Explorer and Google AdWords can help you look for relevant keywords with significant search volume. No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs.
    [Adwords] How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers
    ” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers. Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer.
    [Adwords] How to align sales and marketing with a lead management process
    Because usually somewhere along the way, someone in the organization will point out a hiccup, such as the fact that marketing is spending $500,000 a year on Adwords but only seeing a 30% return. Despite good intentions there are still many loopholes in lead management that undercut sales performance. That’s why having a solid lead management process in place can save lead generation programs from the chopping block.
    [Adwords] An Accident of Timing: The Case for Always On Marketing
    Cue the advent of search marketing and Google AdWords.). Think Google AdWords, paid social advertising on LinkedIn and Facebook, Content Syndication , account-targeted display ads. There was a not too distant time when virtually all B2B demand generation was outbound. You millennials won’t remember this.) You rented a list and pushed your message to that list. But then inbound marketing happened.
    [Adwords] 8 Actionable Tips to Optimize Your AdWords Performance Today
    The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. If you’re selling several different products with various offers attached to them customizing your AdWords can be a pain. Copy is one of the most important elements of your AdWords campaigns.
  • HUBSPOT  |  FRIDAY, OCTOBER 20, 2017
    [Adwords] Are Amazon 'Sponsored Products' Ads Worth It?
    They're on the fast track for exponential growth in the coming years, but since they're still not officially a major player in the online ad business, there's an incredible opportunity for advertisers to get in early and score better ad positions at a lower cost than more established properties like Google AdWords. Like AdWords, you pay only for the clicks you receive on your ad. You Might See Better Results on Amazon vs. Google AdWords.
    [Adwords] Micro-Influencer Marketing is the new Influencer Marketing
    These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram. Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please!
    [Adwords] How Inbound Marketing & PR Can Work Together
    To do this, research to identify the most frequently used keywords for your topic (the Google AdWords free keyword planner is a great tool). There’s an obvious synergy between Inbound and PR. But what is the difference between the two - and how can Inbound and PR form a perfect partnership? Firstly, let’s define the differences between PR and Inbound Marketing. What is PR? To determine whether and where there is a difference between PR and inbound, it helps to define each strategy.
    [Adwords] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    When tapping into Amazon sponsored listings, marketers should go broader and higher funnel with keywords than they would with AdWords because the volume is lower and the user is more likely a buyer. That’s according to Meehan, who added, “ For example, a small watch retailer who couldn’t afford to bid on something as broad as ‘men’s watches’ on AdWords would probably want to bid on this term on Amazon.
    [Adwords] Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
    When I see headlines such as How Moz Used Adwords to Drive 1,000,000 Visitors or How Shopify is Building a $389 Million Brand With Content, I’m attracted by the inclusion of a brand which I believe knows what it’s doing and I already trust. You know this article format.
    [Adwords] The Best Re-Engagement Tactics for Your Marketing Campaigns
    Google Adwords Customer Match and Facebook Custom Audiences allow you to target your email subscribers across social, search and video platforms. We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together? Marketers know this feeling well. Each year, brands lose an average of 25% of their email list , and between 25-50% of customers become inactive. Yes, to be a marketer is to know loss.
  • EXO B2B  |  THURSDAY, OCTOBER 5, 2017
    [Adwords] Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?
    We have the magic solution that can give you exactly what you want … It’s a little known tool called “Adwords”, and it can do all of this for you! Seriously though…Google Adwords really is the tool you need to meet those kinds of objectives. In a lead generation strategy, Google Adwords is an unavoidable lever. But creating an Adwords campaign is just the begining. So, set your Adwords campaign goals accordingly.
  • ALIGN.ME  |  MONDAY, OCTOBER 2, 2017
    [Adwords] Radically Cut your B2B AdWords Budget
    B2B AdWords can be wickedly expensive. Today, I want to show you how to make your AdWords both affordable and very profitable. Does AdWords work for B2B? The post Radically Cut your B2B AdWords Budget appeared first on align.me. However, they can also be incredibly affordable. The difference doesn’t come down to small tweaks but instead, undertaking radical surgery to your existing approach.
    [Adwords] How to Do ABM at Scale with Account-Based Demand
    You’ll also likely still find success with inbound marketing such as content marketing, SEO, and Google Adwords. As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies. But most companies use both inbound and outbound.
    [Adwords] Restoration Hardware shut down its own Google AdWords campaigns
    In this case, Restoration Hardware was throwing buckets of cash at Google AdWords by bidding on 3,200 keywords , none of which were converting save those 22 misspellings. As a direct result of the waste, Restoration Hardware’s CEO, Gary Friedman , dumped his entire Google AdWords campaign. The post Restoration Hardware shut down its own Google AdWords campaigns appeared first on Biznology.
    [Adwords] Pros and Cons of AdWords Upcoming Ad Suggestion Beta
    On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. This shouldn’t be a new concept to AdWords advertisers, as Google has been promoting the idea of 3 ads per ad group, instead of the previous recommendation of 2, for a few months now. Time, monitoring, and consistent testing will be key in determining if this beta is right for an advertiser’s AdWords account.
    [Adwords] Tips, Tricks, and Secrets to Create Great Landing Pages
    If your source is a Google AdWords ad with the headline “Make email marketing easier,” then the headline of your landing page should read “Make email marketing easier.” You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed.
    [Adwords] Three Secrets to Creating More Sharable Content
    At SevenAtoms, he manages and develops inbound marketing and Google AdWords strategies for companies to increase their online visibility, grow their brand, and bring in more leads and conversions. Guest post by Andy Beohar. Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”).
    [Adwords] Your Definitive Guide to Google Analytics
    More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. Remarketing Integrations: Analytics provides native integrations with display and search ads solutions like AdWords and the Google Display Network.
    [Adwords] Balancing SEO and PPC to Maximize Search Results
    AdWords likely won’t tell you how low you can go, and will suggest much higher, but because this is your brand and there is likely a much higher relevance to your ads and landing pages, you can significantly reduce costs without losing your position. Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company.
    [Adwords] Real-Time Personalization and Data Silos
    So is the consumer looking for more targeted and personalized marketing engagement, consisting of many consumer ‘touch points’ – from websites and social media to AdWords , email campaigns and phone calls? The Challenges Presented by Data Silos. The modern consumer is busy, bombarded by advertisements, and is extremely savvy. They don’t have the time or the patience for advertising messaging that doesn’t speak to them or at worst, messaging completely unrelated to them at all.
    [Adwords] Better Manage Your Metrics
    It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Competition is another huge determining factor on CPC, and because AdWords is an auction based service, competition can vary from keyword to keyword and market to market. Quality Score allows for the most manipulation in your AdWords account. Historical AdWords performance. Uncategorized AdWords B2B Paid Search Cost-per-Click CPC Paid Search Renae Gonner
    [Adwords] Why Your Law Firm Marketing Plan Must Include Call Tracking
    When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. In order to optimize your firms success, lower costs, run better campaigns, and grow your firm, call tracking needs to be a part of your strategy. Let’s highlight the top reasons your law firm needs to track phone calls.
  • EXO B2B  |  THURSDAY, AUGUST 24, 2017
    [Adwords] Why should I use webinars in my B2B strategy?
    Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals. Have you ever thought of using webinars in your B2B marketing strategy? There are very good arguments to do so!
    [Adwords] SEMRush gives webmasters all the best tools via one desktop
    Organic Search Search and Content Marketing Search Engine Optimization Search Marketing Social Media Marketing AdSense AdWords Analytics App analytics dashboards Buffer Facebook Google Google Analytics Google Search Google Webmaster Tools Hootsuite link building organic search SEMrush SEO SEO analytics seo tips SEO tools SERPs
    [Adwords] Perfect your Post-Click Experience to Boost ROI
    While most users already know that landing page improvements boost ROI, did you know that they also impact how AdWords and Facebook Ads themselves treat you? AdWords offers some insight into how it judges your ad experience with its Quality Score which you can view for each of an ad’s keywords. That score is based on three factors and the higher it is, the less AdWords charges you to run ads: Expected click-through rate (CTR) : How likely does Google think users are to click?
    [Adwords] How to Automate Your Client KPI Reporting Process: The 11 Step Guide
    For example, if you offer inbound marketing services, you'll probably need to track data from HubSpot Marketing, HubSpot CRM, Google Analytics, Facebook Ads, and Adwords. Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.
    [Adwords] How to Make Your Google AdWords Ads More Impactful Without Spending More
    A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? In this article, we’ll review why these extensions are important, and how you can start incorporating them into your Google AdWords strategy. What is a Google AdWords Ad Extension? Daily Google Adwords
  • ACT-ON  |  WEDNESDAY, AUGUST 16, 2017
    [Adwords] The Powerful Guide to SEO for Startups and Small Businesses
    AdWords SEO SEO for startups small business SEO startup SEOWhether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software.
    [Adwords] Top Five Content Marketing Strategies for Technology Companies
    Pay-per-click: Google AdWords retargeting. Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. To get started, you first must carefully define who the personas are for your brand.
    [Adwords] Top 9 Tools to Spy on Your Online Competitors
    You can see every place your competitor appeared on Google in the last nine years: every keyword they've bought on Adwords, every organic rank, and every ad variation. This SEM and SEO tool should be used in collaboration with Google AdWords Keyword Planner , which gives historical insight into which keywords have worked and haven’t worked for them. Reading time: Approx 2.5 minutes. Forewarned is forearmed.
  • BIZIBLE  |  MONDAY, AUGUST 14, 2017
    [Adwords] 2017 AdWords Industry Benchmark Report: An Agency’s Perspective
    In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Having worked with a variety of clients from a number of different industries, she was able to provide great insight into AdWords’ performance. For AdWords, we’ve seen that the more targeted the keywords, the higher the quality of the lead.
    [Adwords] 7 SEO Metrics That Every Marketer Should Pay Attention To
    Media Value – Media Value is the sum of all PPC AdWords spend around the selected group of keywords. In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers. However, data is only useful if you can extract insight from it that will help drive your business forward.
    [Adwords] The 'Golden Path': What We Learned From All Customers' Web Session Data
    We can also see AdWords being a popular FT and LC touch during the same session. This doesn’t necessarily mean shift all your budget to AdWords and LinkedIn. We are committed to better understanding the customer journey through data. That is the reason we do marketing attribution in the first place. Marketing attribution is the story of the customer journey told through touchpoints.
    [Adwords] A Guide to Google AdWords Paid Search Bidding Strategies
    Optimizing campaigns to reach your ROI goals is an ongoing process, as your Google AdWords consultant should be looking at a variety of variables; some of which I wrote about earlier. Understanding all the bid strategies offered by AdWords as well as the adjustment options is integral, and we consistently keep an eye on where we can refine and tweak. Set a daily budget, and AdWords automatically manages your bids to bring you the most clicks possible within your defined budget.
  • ACT-ON  |  THURSDAY, AUGUST 3, 2017
    [Adwords] How to Set Up a Killer Google Analytics Dashboard
    AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboardOnce you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics.
    [Adwords] Marketing Minds: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.
    I had an extensive background in finance & strategy, the next natural step was to add Google AdWords and other pay-per-click (PPC) advertising to the mix of services. One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com.
    [Adwords] How to Effectively Utilize AdWords Ad Extensions for B2B PPC
    B2B Online Marketing Blog Search Engine Advertising AdWords paid advertisingAs any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them.
    [Adwords] 15 PPC Tips to Fuel Your Google AdWords Campaign Performance
    Google intentionally makes it incredibly easy to get started on AdWords. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […].
    [Adwords] Is Bing Part of Your Law Firm Marketing Plan?
    If your law firm is already running Adwords it’s super easy to get started with Bing ads. You can easily import your Adwords campaign into Bing. The Bing interface is also ridiculously similar to Adwords. If you are used to Adwords but you’re afraid there will be a huge learning curve to Bing, this isn’t the case at all.
    [Adwords] The Marketing Automation Terms You Need to Know
    The most common example of PPC advertising is Google AdWords. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary.
    [Adwords] When and Why to Use Landing Pages
    Landing pages can act as the solution to that problem because they play a key part in generating traffic and converting it with search ads and they are the leading paid channel for businesses : Industry leader, Google, highly prioritizes landing page experience , determining whether or not to show your AdWords ads based on the page visitors click through to: Bing takes landing page experience into account too.
    [Adwords] How to Accurately Track Your Website Leads
    Search Engine Marketing Google AdWords Google Analytics marketing ROI Matt Cannon PPC advertising Straight NorthGuest post by Matt Cannon. Have you ever wondered whether your PPC or SEO campaign is worth the investment? Are you ever frustrated because no matter how much you test and tweak your campaigns, nothing seems to improve? At the root of both problems is quite frequently the same thing: incomplete and/or overstated lead tracking.
  • ACT-ON  |  MONDAY, JULY 17, 2017
    [Adwords] Optimize Your Keyword Research and Rankings with SEMRush
    AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEMLearn how to use the popular SEO tool SEMRush to perform valuable keyword research.
    [Adwords] Content Marketing Mistakes Many Tech Companies Are Making. Still.
    Google AdWords planner is a good place to start. Reading Time: 6 easy minutes. Content marketing is the new normal. Few startups need to be persuaded that writing a company blog, releasing ebooks, whitepapers or creating webinars are powerful organic tools that ultimately affect the bottom line. As the leads generated through content marketing are filtered through the marketing funnel, the attraction of inbound marketing model becomes obvious to everyone involved.
    [Adwords] How to integrate offline campaigns with your digital marketing strategy
    Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget.
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Adwords] What Are the Benefits of Advertising in Account-Based Marketing?
    Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization.
  • BIZIBLE  |  TUESDAY, JULY 11, 2017
    [Adwords] Just Released: AdWords Industry Benchmark Report 2017
    In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. The AdWords Industry Benchmark Report answers questions like, “What impact should I expect from AdWords?”
    [Adwords] Lexer Grows Its Customer Data Platform from Social Listening Roots
    There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform. About two years ago the company refocused on building customer profiles with data from all sources.
    [Adwords] Sales tactics that just plain work
    In this case the lead has come through AdWords ads because “source / medium” is “google / cpc” (Cost Per Click) and we know the exact keyword they have been searching for: “lead generation website”. Did you know that only around 2% of website visitors fill out a contact form and the rest leave without a trace? Leadfeeder helps you get more qualified leads by showing you which companies visit your website, where they come from and what content they read on your site.
    [Adwords] How a website tracker helps turn website visitors into customers (practical guide)
    One or many people can be assigned to email alerts for specific feeds and in practice this means David can monitor every company visiting from the United States (one feed) and Ella can be alerted about all website visitors who click through from a Google AdWords campaign (another feed). Find out which companies visit your website through a Google AdWords campaign and don’t convert. A website tracker such as Leadfeeder doesn’t just show you a list of who is visiting.
    [Adwords] Learn How To Use Quora Ads for B2B User Acquisition
    So that’s something that would be super helpful to the marketer, being able to see which topic has been most effective and that’s no different than keyword level reporting on AdWords, right? Rodrigo: Hey everybody, I’m Rodrigo Fuentes from ListenLoop and I’m here with Jaime from Vettery, and this is a session of Marketers Teaching Marketers. Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. Jaime: Thanks so much Rod. So, I’m Jaime.
    [Adwords] The Paid Marketing Metrics You Must Measure
    Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. Within the context of AdWords, there are three different kinds of conversions: Webpage Conversions: These include purchases, leads or sign-ups. AdWords has also recently introduced a powerful attribution modeling feature.
  • EMEDIA  |  FRIDAY, JUNE 30, 2017
    [Adwords] How to Select Your B2B Channel Mix
    Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. Adwords: 37. Adwords: 12. Adwords: 6. Adwords: $45. Adwords: $139. Adwords: $278. Google Adwords. Marketing budgets are always tight. Competition for prospects’ attention and engagement is unrelenting.
    [Adwords] How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech
    Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. And on Google, Google AdWords ads link back to content meant to provide some sort of value. For years, ad tech CEOs have agonized over various crises—the rise in ad blocking , rampant bot fraud , a pervasive lack of quality control. Yet in the end, it may be none of these worrisome trends that puts these CEOs out of a job.
  • BIZNOLOGY  |  FRIDAY, JUNE 23, 2017
    [Adwords] Facebook ads vs Google adwords: 7 key criteria to decide
    These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. Consider these facts: Digital ad revenue in the U.S.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Adwords] What We Learned From Spending $100k On Facebook Ads
    Using the same ad creative from AdWords, we launched on Facebook Ads. For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments.
  • CONTENTLY  |  TUESDAY, JUNE 20, 2017
    [Adwords] How 6 Companies Use Content For Other Departments Besides Marketing
    On AdWords, for example, customers can find a “ Setup and Basics ” page. While content marketing may be the trend du jour, content isn’t just for marketing. Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed.
  • ACT-ON  |  THURSDAY, JUNE 15, 2017
    [Adwords] How to Create Content Unicorns and Ignore the Donkeys
    It’s because all of these systems ― like the Facebook news feed algorithm, or the organic search algorithm, or Google AdWords quality score, or Facebook ads ― they all employ machine-learning algorithms that greatly reward content that has unusually high engagement rates with tremendous visibility within those platforms. I once created a piece called the most expensive keywords in Google AdWords. It’s a great topic for me because I sell AdWords and pay-per-click advertising.
  • BIZNOLOGY  |  TUESDAY, JUNE 13, 2017
    [Adwords] The art of narrative storytelling via social media marketing
    We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Content Marketing Digital Marketing Influencer Marketing Internet Marketing Public Relations Social Media Marketing A/B testing Advertising Advertising campaign AdWords Communication Digital marketing Facebook Google marketing pay-per-click public relations
    [Adwords] Four Unique Features Found In Baidu Paid Search Management
    In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match. Similar to the broad match type in AdWords, the ads are triggered by search terms that are relevant to the target keywords, even if the characters are not specifically in the keywords.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Adwords] You Need to Understand These 6 Things About What B2B Buyers Want
    Relevancy is what turned Google AdWords from an experiment into a trillion-dollar project. The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy. It’s why retargeting works and personalization converts. It’s why account-based marketing is so hot. So, no wonder we like information.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Adwords] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Bonus tip: create an Adwords campaign around the regulation and checklist to bring in visitors. . Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. .
  • EXO B2B  |  MONDAY, MAY 29, 2017
    [Adwords] Everything you need to know about Facebook Pixel
    The cost-per-acquisition (CPA) of the Facebook ad tool can be as interesting as that of Google Adwords. Do you have a website and want to advertise via Facebook? Besides grooming the content of your ad beforehand , is also essential is to get complete statistics on how visitors interact on your website through your advertising. In this article, we’ll detail how Pixel, developed by Facebook, will serve as both a conversion tool and a customized audience creator for your campaigns.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Adwords] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    Free tools such as Google AdWords Keyword Planner , Google Trends , and Microsoft Advertising Intelligence are good places to start. How do you get a seat at the table when nobody’s officially invited you to pull up a chair? That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Adwords] How to Get Started With Paid Search [Free Guide]
    Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.
  • GO BEYOND SEO  |  THURSDAY, MAY 18, 2017
    [Adwords] 5 Essential Elements of Your Law Firm Marketing Landing Page
    Traffic, whether it’s organic, from social media or coming from paid sources like Google Adwords or Facebook, needs to be sent to a page that will maximize the conversions. When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Adwords] Five social media courses make one social media strategy meal
    When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. There’s a whole list of meals for a formal dinner — from the appetizer to the antipasto , then the pasta, meats, side dishes, insalata , cheese and fruit, dessert, coffee, and the digestivo. Talk about missing the bus.
  • LEAD LIAISON  |  TUESDAY, MAY 16, 2017
    [Adwords] Why Blogging Should Be a Key Part of Your Marketing Plan
    Use the AdWords Keyword Planner or another tool to find your keywords. Did you know that 70 percent of the links that people click on online are organic ? In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog.
  • EXO B2B  |  TUESDAY, MAY 16, 2017
    [Adwords] 6 tips for a successful Facebook ad
    Facebook has become an indispensable platform for generating traffic, leads, and sales through paid advertising, just like the very famous, Google Adwords. In addition to the great configuration of your campaign, it’s the content of your Facebook ad that will make all the difference in the eyes of the web surfer and, that will push them to make the famous conversion (visit, buy, subscribe, register, download …) you are looking for.
  • THE LEAD AGENCY  |  SUNDAY, MAY 14, 2017
    [Adwords] Marketing Automation, B2B Marketing & the Future
    Furthermore, you can also connect the system with other tools such as Google Analytics, Adwords and social media channels and pull the data from all these diverse sources to get a truly integrated and 360 view of customers. In business you constantly search for your panacea. You are well-versed with what your pain points are – from lack of customer insight, to a lack of time – but the solutions that are sought do not always yield the results that are needed.
  • TERMINUS  |  FRIDAY, MAY 12, 2017
    [Adwords] Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%
    Terminus is a nice middle ground,” she explains, “because we’re not doing any other programmatic display, we’re not doing any PPC AdWords, we’re not doing any retargeting — some of those strategies that are usually table stakes in a demand gen marketer’s toolkit.”. With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent.
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