• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Adwords] B2B Marketing Trends for 2016
    Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.
  • TERMINUS  |  THURSDAY, APRIL 27, 2017
    [Adwords] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    We are seeing results and moving more and more dollars from Google AdWords and other tools into more targeted campaigns through Terminus. Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Adwords] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services.
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [Adwords] PPC V Influencer Marketing; Clicks V Sales
    they spend on AdWords. Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving a sense of familiarity to your customers, while remaining differentiated; strategic because it must make sense- you cannot let creativity run free and lose sight of your business objectives or what your competitors are doing.
  • CONTENTLY  |  WEDNESDAY, APRIL 26, 2017
    [Adwords] 5 Golden Rules for Your Next Content Marketing Hire
    When you’re a small content marketing operation, you may need someone who can run social, manage the newsletter, build landing pages, run AdWords, and still produce content for the blog. There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Adwords] The Benefits of Retargeting for B2B
    AdWords B2B Marketing Marketing Strategy Social Media Marketing B2B marketing b2b marketing strategy retargeting retargeting ads retargeting strategy rethink b2b marketingAn Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right? Luckily, new and exciting ways to capture attention online in the world of marketing today are making this “virtually” possible.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Adwords] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    2) Use the Keyword Planner Tool via Google AdWords. If you have access to Google AdWords, you can also use their Keyword Planner tool. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 13, 2017
    [Adwords] 4 Tools and Tactics to Generate More Leads with Baidu PPC
    Similar to Google Adwords, you can use form submissions on your site, and then set up goals in the Baidu PPC platform. Marketers can set up Call Extension — similar to Adwords call extension — where when people search for your business on their cell phone, they will see a phone icon identifying Call For More Info. The ultimate goal of business is to capture more customers and close more deals. But this does not happen overnight.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 12, 2017
    [Adwords] Simple content optimization – SEO for when SEO doesn’t make sense
    Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign.
  • ACT-ON  |  WEDNESDAY, APRIL 12, 2017
    [Adwords] Part 2: Link Building and SEO Strategies to Resurrect in 2017
    Set up a Facebook campaign or AdWords campaign and pay for clicks. #11 Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. Although this somewhat challenging methodology contains several potential pitfalls, if you heed best practices and take a thoughtful, educated approach, growing the number of germane links to your site will help take your marketing to the next level.
  • INFER  |  TUESDAY, APRIL 11, 2017
    [Adwords] The AI Power Hour: Artificial Intelligence and Machine Learning, featuring Christopher Penn of Shift Communications [Podcast]
    Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. Listen on Itunes Listen on Soundcloud Listen on Stitcher. Guest Bio: Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Adwords] THE HACKIES: Hacking a technology stack for local presence management
    Before she visits the store, she does one last search for the store to look at the dress online, but finds another wedding dress retailer in the AdWords listing just before she clicks into the original site destination. Hesitant to make a decision before considering every option, she clicks the AdWords listing and ends up finding the dress of her dreams. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify.
  • ACT-ON  |  TUESDAY, APRIL 4, 2017
    [Adwords] Three Favorite Act-On Features that Help You “Tell and Sell”
    And so we created the landing pages ‒ through pay-per-click websites, Google AdWords, or whatever it might be, gated the content, and offered the product tour. Once upon a time …. there was a marketer who thought the best thing about marketing is telling a company’s story to engage people, and that the best thing about marketing automation is how it helps you tell that story.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 27, 2017
    [Adwords] How to Scale Your Marketing Strategy Without Sacrificing Engagement
    Additionally, the ability to pass a pre-built marketing audience from your platform to other marketing channels such as Google AdWords or Facebook can reduce the amount of time you spend aligning and executing multi-channel marketing. Author: Patrick Groover Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Adwords] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Run AdWords programs targeted at look-alike traffic. Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. Because marketing automation can do so much more. It also slices! It dices! It makes julienned fries! Well, proverbially, that is.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Adwords] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Place banner ads or bid on paid search terms using Google Adwords or Bing Ads. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Adwords] How Will Google’s Latest AdWords Changes Affect You?
    Google is making a big change to exact match keyword targeting in AdWords. Google’s AdWords Update: The Details. For now, these changes do not apply to phrase match keywords and AdWords is still designed to prioritize matching identical keywords to identical search queries. The article How Will Google’s Latest AdWords Changes Affect You? On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Adwords] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Adwords] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up?
  • CONTENT STANDARD  |  TUESDAY, MARCH 14, 2017
    [Adwords] Second-Party Market Data: Why You Need It, and Where to Find It
    A DMP uses cookies, and you need another entity to offer you access to this information.But between AdWords, digital ad platforms, and the published websites themselves, this can easily be arranged, either through a purchase agreement or a mutual exchange of information and access. Marketers are always examining their data acquisition channels, looking for ways they could improve. More information means better insights, and better insights support better marketing strategy.
  • KEO MARKETING  |  THURSDAY, MARCH 9, 2017
    [Adwords] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Google currently provides the ability to add negative keywords to your AdWords Pay-per-Click (PPC) accounts. In January of 2017, Google made a change to AdWords. Now you can share negative keywords across all your Google AdWords accounts from one location; you do not need to add them manually to every campaign. This update is another improvement that Google has added to enhance the usability of AdWords.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Adwords] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. AdWords provides data about completed views, partial views, if the video drives channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand's other content that can be attributed to a person initially viewing a video ad.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Adwords] Cost Per Click Reduction Strategy in Google AdWords
    If your products and services aren’t on page 1 or 2 of the organic results, then paid search ads via Google AdWords are considered so that you can generate bottom funnel leads; targeting prospects using a search engine to find an answer to their business problemsThe problem is; for very competitive keywords in a competitive industry, the cost of a click in many industries can be quite high. The Google AdWords platform allows a myriad of techniques to keep your cost per click in line.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Adwords] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., You simply connect your Google Analytics or Adwords accounts, and schedule when you would like the report to be sent to the client's account manager. You love data.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Adwords] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    One in particular that’s important to check frequently is changes to a company’s AdWords competition. Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Discovering areas that are working, as well as where enhancements can be made, is vital to the health of an account.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Adwords] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords. Guest post by Anthony Bergs. Customers are the heart and soul of any business.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Adwords] Why You Should Always Have an Active Branded Campaign
    B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Adwords] An Email is Not a Campaign: the Case for Integrated Marketing
    Add the offer to the ad rotation in your Google AdWords campaign. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Adwords] THE HACKIES: How to use your unique dataset to create valuable content
    Let’s take a look at some examples: AdWords Benchmark Report. One of our top performing pieces of content is the annual AdWords Benchmark Report. Most AdWords benchmark reports focus solely on top-of-the-funnel channel metrics: impressions, clicks, and conversions. But it’s way more valuable to be able to compare the down-funnel performance of your AdWords ads. Is your AdWords revenue per lead as good as your industry benchmark?
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Adwords] Leveraging Unique Data For Powerful Content Marketing
    Let’s take a look at some examples: AdWords Benchmark Report. One of our top performing pieces of content is the annual AdWords Benchmark Report. Most AdWords benchmark reports focus solely on top-of-the-funnel channel metrics: impressions, clicks, and conversions. But it’s way more valuable to be able to compare the down-funnel performance of your AdWords ads. Is your AdWords revenue per lead as good as your industry benchmark?
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Adwords] 10 Content Creation Mistakes That Make Me Crazy
    It’s what made Google AdWords into a trillion-dollar project. What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. Here are ten of the most common content marketing mistakes I see: 1. You botched the headline. Headlines matter. A lot. Old school direct response copywriters would spend half their writing time on the headline. Because if you botch the headline, you’ve lost most of your audience.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Adwords] The 29 Best Web Analytics Tools
    Analyzes your Google Analytics data and delivers insights about your site’s KPIs including sessions, pageviews, bounce rate, referral traffic, goal conversions, events, ecommerce, and AdWords. Connect data from Google Analytics, AdWords, Search Console, Facebook Insights, and other sources then create reports from scratch or using pre-built templates.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Adwords] 3 Ways Google Can Have More Credible Search Rankings
    SERPs already include some labels: Sponsored links get flagged as “Ad” at the top of the page to make it clear that someone paid for the placement through AdWords. Media ads adwords facebook Google Search seo the guardian“Did the Holocaust happen?” ” is not a question up for debate. You don’t have to search very hard to find irrefutable evidence. Ask the thousands of Holocaust survivors still alive today for confirmation.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Adwords] 4 Smart Ways to Keep Up With Google in 2017
    Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Adwords] TOPO Summit, Craig Rosenberg and Account Based Everything
    Google AdWords, marketing automation, etc.) The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. I’ve known the founders, Scott Albro and Craig Rosenberg, as clients, industry partners and friends for years.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Adwords] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Adwords] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media. At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Adwords] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Adwords] Expand your Offer Strategy to Increase SEM Performance
    B2B Marketing Campaign Strategy Content marketing Demand Generation Google AdWords Inbound marketing lead generation Lead Nurturing Offer Strategy PPC Advertising search marketing SEM Social PPC b2b paid search b2b search agency paid search Paid Search Agency Paid Search Tips search marketing agency sem best practices SEM offer strategy SEM strategy
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Adwords] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Google AdWords benchmarks and states for health systems. Google AdWords policies specific to health systems. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can watch it now. Paid search is complicated. When it comes to healthcare marketing, though, intense competition, stringent legal requirements, and complex privacy laws can all heighten complexities. The result?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Many of them are reaching out because they don’t know where to start or are confused about the search advertising regulations in China.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Adwords] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Many of them are reaching out because they don’t know where to start or are confused about the search advertising regulations in China.
  • REACHFORCE  |  MONDAY, JANUARY 9, 2017
    [Adwords] Google Answers the 5 Most Pressing Questions About Expanded Text Ads
    On May 24th 2016, Google announced a series of changes affecting its Google Maps, AdWords and Google Analytics platforms. However, it was the announcement about expanded text ads (ETAs) that seemed to illicit the most interest for digital marketing teams. By now every big data marketing adopter is aware of the importance of text ads. […]. Big Data Marketing
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Adwords] Call Tracking and PPC. Are You Doing it Right?
    And recently, Google AdWords implemented text messaging as an additional method for potential customers to contact businesses via online ads. 4 Tips to Understand Call Tracking and PPC Most marketers have used or are at least familiar with Pay-Per-Click advertising. When set up correctly the data collected is extensive, from impressions to conversions. PPC advertisement tracking can even be used to track offline activity such as phone calls.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Adwords] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    In Mid-April, Google released the first of a few extensions for Google AdWords including this new, much-needed one which now enables advertisers to spotlight various categorical snippets in their ads. The most expensive keywords in AdWords. What I liked the most about these post was not related to the most expensive keywords in AdWords, but instead the tips for bidding in competitive niches, which are important to always keep them in mind, especially if you are in the B2B space.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Adwords] What can B2B Marketers Adopt from Growth Hacking?
    Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject having a growth mindset without realizing it. What does this mean?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Adwords] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    You can set up your campaign URL tagging automatically in Google Analytics by linking your Google Analytics to your AdWords account and then navigating here in your AdWords account: Google AdWords > My Account > Preferences. Here are seven PPC attribution options broken down, with an example to demonstrate each type: Example: Customer clicks AdWords or paid search ad to find your site.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Adwords] 63 Digital Advertising Terms Every Marketer Should Know
    AdWords digital marketing terms marketing glossary marketing termsIf you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. What follows are (relatively) jargon-free explanations of the most common digital advertising terms.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Adwords] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Today, because of a layout shift Google introduced earlier this year , AdWords ads have moved from the right column to the center and take up nearly 100% of the “above the fold” space on both desktop and mobile. 2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. Most B2B marketers are very familiar with Adwords Scheduling.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Adwords] Search Engine Advertising in China Starts With Knowing the Market
    In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. Most B2B marketers are very familiar with Adwords Scheduling.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Adwords] 5 Disruptions to Marketing, Part 3: Vertical Competition
    Examples today: Google AdWords and Facebook Ads. Click the image above for a larger version of the illustration. This is Part 3 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 and Part 2 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Adwords] Interesting Infographics: Create a Killer Social Media Strategy
    Tools like Alexa and Google Adwords are helpful for research. Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Adwords] 10 Trends That Defined Digital Marketing in 2016
    On average, conversion rates for advertisers on Google AdWords are around 2.7% While Google AdWords, Twitter, and Facebook have offered remarketing capabilities for some time, in the last year, we’ve also seen the capability added to Instagram and Pinterest. Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field.
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Adwords] Why Your PPC Agency Needs to Focus on the Full Funnel
    Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Integrating Salesforce and AdWords, through Bizible , allows companies to track the exact revenue generated and tie it all the way back to the exact search term that the user initially typed in, as well as the exact ad copy that they clicked.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Adwords] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes.
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Adwords] 10 Tips on How to Write Better Pay Per Click Ad Copy
    This is a quote attributed to a Google AdWords reviewer from a few years back. I hate wasting money. Even other people’s money. And while I love pay per click advertising, it can be like hoarding up a big pile of cash and setting it on fire. You just hope you get warm enough before the blaze goes out. Of course, most of us don’t just light our budgets on fire. And many of you reading this know all about the pay per click basics.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Adwords] 11 Examples of Facebook Ads That Actually Work (And Why)
    Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Adwords] 10 Examples of Facebook Ads That Actually Work (And Why)
    Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Adwords] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Audition headline ideas on Google AdWords. Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. None of that will happen if you can’t get any clicks. So how do you get more eyes on your amazing content?
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Adwords] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords] Google AdWords Expanded Text Ads: Best Practices For The New Format
    Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. With standard text ads, Adwords allowed you to create separate mobile ads. Having a good quality score for your keywords and ads is an absolute must for success with AdWords. You can download your current ads to a CSV file, make all your changes, and then upload them back to your Adwords account. PPC AdWords
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Adwords] How to reach your customers at work or at home
    Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up. Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.
  • LEAD LIAISON  |  TUESDAY, NOVEMBER 22, 2016
    [Adwords] Building a Brand Strategy
    Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. Oftentimes, companies assume that they are not ready to use marketing automation or brand strategy until they fix their website, improve their traffic issues, or develop an SEO /PPC/Adwords/Retargeting strategy.
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Adwords] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Facts include: 80% of B2B marketing leads sourced through social media come through LinkedIn; conversion rates are 3x higher with LI sponsored content than Google AdWords; and cost per lead is 28% less with LI than AdWords. In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [Adwords] Video Tech Company Leverages SEM to Drive Enterprise Leads
    In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. B2B Marketing Campaign Strategy Demand Generation Google AdWords lead generation PPC Advertising search marketing SEM JW Player PPC PPC advertising search agency search engine marketing SEM agency sem best practices SEM consultants
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords] The 6 Most Important Takeaways From CMI’s Annual Study
    However, search engine marketing (SEM), namely Google AdWords, remains the big kahuna for marketers in terms of pure usage. For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords] Lead Liaison Debuts Integrations Marketplace
    GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to. One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison realizes the importance of this, and has built a robust list of integrations. From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Adwords] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    3) Google AdWords Keyword Planner. They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy. The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Adwords] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    5) Google AdWords. While inbound marketing can greatly reduce your AdWords spend, millions of people still click on search engine ads each day. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." Five years later, his thesis was right -- software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Adwords] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Google AdWords Ad Extensions. As indicated in Google AdWords, ad extensions show extra information (“extending” from text ads) about the business. In addition, and unlike organic site links and breadcrumb functionality listed previous, AdWords extensions will provide B2B marketers with a direct way to manage advertising-specific information presented to searchers. 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer.
  • BIZIBLE  |  MONDAY, OCTOBER 31, 2016
    [Adwords] Guide To Marketing Performance Measurement: Scaling and Reporting Paid Media Channels [Part 3]
    Recipe 3.1 -- Paid Media (AdWords) Revenue/Pipeline Report by Opportunities. This report shows the AdWords channel impact on closed-won customers and open opportunities. This report in Salesforce shows the total influence of the AdWords channel on down-funnel opportunities. To filter campaigns from a single paid media source, such as AdWords, create a filter: Touchpoint Source equals AdWords. Welcome back to our series on marketing performance management.
  • DIRECT RESPONSE COACH  |  MONDAY, OCTOBER 31, 2016
    [Adwords] In Direct Response, All Roads Still Lead to the Offer
    You’ve been running search ads on Google Adwords. You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer. You [.]. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 27, 2016
    [Adwords] How To Use RLSA To Help Increase High Quality Leads
    While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert. To get started you should create this tag in AdWords and apply the code to all active pages on the site.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Adwords] How We Built Our Content Marketing Stack to Drive 10x ROI
    Google Webmaster Tools, Moz, Screaming Frog: Since Drake came from an organic search, Google AdWords wasn’t involved in this case. Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. There were roughly 150 tools you could use to manage how people interacted with your brand. If you were enough of a marketing geek, you could memorize them over your morning coffee.
  • LEAD LIAISON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords] Lead Liaison Launches Google AdWords Connector
    Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. What marketers really need is a powerhouse that communicates between AdWords and their CRM, tying the two together to create a comprehensive representation of where money is being well-spent, what their prospects are interested in, and the ability to create actions around their prospect’s AdWords behavior. Press Releases Google Google AdWords Revenue Generation Software
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords] An SEO?s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Adwords] An SEO’s Guide to Bottom-of-Funnel Keywords
    Next, upload these keywords into Google’s Adword Keyword Tool, or test out a number of other tools on the market like Wordstream, SEMRush or Keywordtool.io. If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for.
  • KEO MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Adwords] Google Mobile Search Results Now Showing Images
    If you have a Google AdWords campaign for products but you have not included photos of the products in your ads, now is the time to do so. Google is now showing image thumbnails in the mobile search results for select queries. A recent review by SearchEngineLand.com of Google’s mobile searches revealed that the queries that are affected seem to be product-based queries where the user might find an image of the product useful.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 11, 2016
    [Adwords] Overview of the AdWords Structured Snippets Extension for B2B Advertisers
    Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. B2B Online Marketing Blog Search Engine Advertising AdWords google adwords PPC MarketingLike other ad extensions, there are some common benefits: Your ad will take up more space and you’ll be able to utilize additional characters in your ad text. You have an extra layer of control over your messaging.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. SEO and Content are typically viewed in black and white terms, which can put them at odds with each other. Some might say that SEO is old and stodgy, considered outdated at best and illicit—e.g., black hat SEO—at worst. On the other hand, content marketing is fresh and edgy.
  • FATHOM  |  MONDAY, OCTOBER 10, 2016
    [Adwords] How SEO Will Boost Your Content Marketing Performance
    Over the past two weeks, I have fleshed out a similar division of marketing philosophies — Facebook Advertising vs. Google Adwords. SEO and Content are typically viewed in black and white terms, which can put them at odds with each other. Some might say that SEO is old and stodgy, considered outdated at best and illicit—e.g., black hat SEO—at worst. On the other hand, content marketing is fresh and edgy.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 10, 2016
    [Adwords] How Digital Storytelling Patches the Broken Business Model of Online Ads
    This affords your brand a measure of the targeting that usually makes advertising so attractive, but will certainly take more time and energy to build than pulling together an AdWords campaign. Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Adwords] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. With AdWords Conversion Import for Salesforce ® , you can automatically count AdWords conversions for any of the lead statuses and opportunity stages (called “milestones”) that you’re already tracking in Salesforce.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 5, 2016
    [Adwords] 7 Benefits of Attribution Realized by B2B Marketers
    Andy explained , “I'm tracking things that I never could have tracked before, I can see ROI down to the KEYWORD level on AdWords campaigns, how cool is that?”. B2B marketers tend to rely on social proof and peer recommendations when it comes to martech adoption. They find a trusted company the same size and dealing with the same limitations, and they chat with them about their experience with various technologies.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 4, 2016
    [Adwords] Marketing Minds: Vanessa Baker – Owner @ Fast Forward Marketing
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader. Vanessa Baker Owner @ Fast Forward Marketing Vanessa Baker is the owner of Fast Forward Marketing in Crystal Lake, IL.
  • FATHOM  |  MONDAY, OCTOBER 3, 2016
    [Adwords] When is Google Advertising More Powerful Than Facebook Advertising?
    I’m not alone in this declaration – even Moz has said: “Our experience so far has shown us that, yes, some forms of social media advertising are far more cost effective than Google AdWords, and one of those is Facebook Advertising.”. As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising. Read below for the 4 situations in which Google Adwords might be the best advertising option for your marketing strategy.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Adwords] You Need to Remove ‘Contact Us’ from Your Page
    Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns. ");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill. There are many benefits to using a web form to capture contact information. After all, the point of having a web site is to get customers to contact you to buy your product or offering.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Adwords] How To Decide Whether Marketo RCA Is Right For You
    If you’re a marketer investing in paid search then Marketo RCA is a good starting point, but when your campaigns begin to scale, RCA may become inefficient to use for AdWords reporting. In order to do keyword level revenue reporting, marketers must tracking the destination URLs (landing page URLs) of their AdWords ads. The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM.
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Adwords] Facebook vs. Google: Choosing Between Digital Advertising Giants
    Google Adwords : Paid Search. Focused on the targeting of keywords and the use of text-based advertisements, Google Adwords is such a tried-and-true option that it’s often conflated with the industry-wide term PPC (pay-per-click). Adwords users bid on keywords (specific words and phrases) included in search queries entered by Google users, with their ads showing up for users when relevant phrases are searched. per click with Google Adwords. Facebook and Google.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Adwords] 6 Easy Ways to Predict Content Marketing Trends
    Following that path of questioning, and using the right platforms to collect data around those questions (Colon cites Google Adwords and other keyword tools for the first and second, and a combination of trends reports and first-person conversation for the third) creates a natural flow through which marketers can start painting a picture of the industry and trends beyond what you might read in Google News.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords] 4 Steps to Get Started with Marketing Automation
    Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. We understand your pain. But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Adwords] How to Engage Your Audience Using Digital Advertising
    Google AdWords is a common advertising channel that can also be considered 'native' as it's non-disruptive in nature and can be highly targeted based on what a user is searching for. Let's take a look at how digital advertising can be made more inbound-y using Google AdWords. Digital advertising doesn't have the best reputation amongst consumers.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Adwords] Marketing Performance Benchmarks for Software/SaaS Companies
    The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel. AdWords is way ahead in volume. From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much. Note: the “All Channels” data combines data from both the AdWords and LinkedIn Ads Benchmark Reports). The Contribution to Business chart shows why AdWords is valuable -- it drives high volumes of demand.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Adwords] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. AdWords will also claim that it generated one conversion, which will also be linked to the $20,000 in revenue. If you also spent $10,000, you will calculate an AdWords ROI of 2x. AdWords isn’t telling LinkedIn that they also recorded a conversion, and therefore should split credit.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Adwords] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue.
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