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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure.

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7 Great Social Media Advertising Campaigns

Bannerflow

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? Aldi UK “FreeCuthbert”.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Related posts: Content’s Evil Twin: Advertorial. His first line of defense against that charge is full disclosure.

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Should Your Content Be an Infographic?

Brandpoint

Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. It’s when your audience values the information enough to share it on social media. Are you sharing important data or just trying to sell your latest product or service? What makes an infographic successful?

VALS 156
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Display ads vs native ads: What’s the difference?

Liveintent

They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. These units are similar to an advertorial but come in various formats. What are display ads? Display ads are text, image, or video advertisements in the digital, online space.

Display 109
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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. Counting Media Clips is a Zero Sum Game. It’s All About Merchandising.

PR 100
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How to Market to Millennials

Onalytica B2B

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers. SOCIAL MEDIA. exhibitions and day festivals).