KoMarketing Associates

FEBRUARY 9, 2016

IBM Watson: How it Works. While we may more readily think of the Discovery Channel when we think of documentaries, a documentary can work well any time the evolution or widespread adoption of a product or concept can be told in story form. They provide the context of an advertorial with the authenticity of a product review and rating.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

B2B Memes

MARCH 12, 2010

The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. It draws away from their work on high-end content.

Demand 100

Demand Advertorials Media Content 100

Contently

JUNE 27, 2016

As a result, it’s been a Sisyphean task for ASJA to transition to an age where more Americans work for online-only media companies than newspapers. “We In July 2014, ASJA hired Kellen , a management firm that works with “more than 125 trade associations, professional societies, and charitable organizations.”

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Second, work on making buyers comfortable. That's how human nature works. Will their solution really work? Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

ClearVoice

NOVEMBER 22, 2021

It has big returns for little investment: It’s cheaper than advertising and works better. Attainable: The goal isn’t too easy or too complex — based on your resources within your small business, it’s achievable. Advertorials or native content. Resource guides. Blog posts. Digital newsletters.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

seo.co

FEBRUARY 14, 2023

How do you convince a skeptical client that they should pay you, consistently, for months at a time, with no immediate proof that your efforts are really working? Like with ambulatory sprinting, the work is intense and done in a relatively short burst. This has always been a hard sell for SEO agencies. Options for recurring revenue.

Marketing Budget 80

Marketing Budget SEO Service Product 80

Only B2B

DECEMBER 6, 2017

3 ways to supercharge your business by outsourcing design work. The trend to hire in-house graphic designers instead of outsourcing the work. In an agency, the work is assigned to a carefully chosen team of experts. For example, designing an infographic requires different skill set than designing an advertorial.

Advertorials 105

Advertorials Terms and Conditions Advertising Agencies Paid Search Agency 105

Scoop.it

NOVEMBER 30, 2021

Unless you happen to work for a large media organization – the kind whose website sits at the top of the online content food chain – the chances are that driving a large volume of traffic to your natively hosted content will be one of your biggest marketing challenges. Image Source. Content collaboration.

Advertorials 92

Advertorials Content Custom Publishing Youtube 92

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Marketing Finger ( Resources Studies Social Media Consulting ). What Works ( Vendor Government PR Trends Spending Release ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ClearVoice

APRIL 4, 2019

If you’re new to this sector of writing, the good news is there are plenty of resources available to educate and expand your knowledge. From sponsored content to advertorial content marketing, writers can expand what they are doing to include this new type of marketing as something they are offering,” she adds. Optimize your portfolio.

Top of Funnel 85

Top of Funnel Content Marketing Planning Advertorials 85

QuanticMind

MAY 30, 2023

Ratko is someone who's putting in the work to break down topics in a big way. NN: I mentioned earlier that we used to work together. Because it's like how our brains work. And all of the resources go to running Chrome tabs. That's where Ratko comes in. And he's got a ton of advice on how you can do the same.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Moz

APRIL 3, 2019

But the work doesn’t stop there. I work for a new affiliate marketing venture called The Ascent by The Motley Fool, and our coverage of broad, personal finance topics makes us a natural fit for content syndication. So many different types of content can work for paid advertising. BuzzFeed is a prominent platform for brands.

Paid Content 68

Paid Content Distribution Paid Search Agency Lead Scoring 68

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

APRIL 26, 2015

2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). The use of advertorials is categorized as an all-too-common link scheme, and since you are paying for it, you run the risk of being penalized. Want more ideas?

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28

Biznology

FEBRUARY 23, 2015

Its presence on each network is tailored to that platform, so for example on LinkedIn, it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag #Maersk. Maersk now has more than 1.5m The successful campaign earned a 23.5

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Biznology

JUNE 26, 2012

There’s not a lot of resource-intensive back and forth: it’s very clear what you’re getting. What I had to say, in appreciation, is that my team and I don’t need to waste a lot of time–these bloggers surely do get to the point right away. That’s fine.

Blogger 80

Blogger Outreach PR Media 80

B2B Marketing Zone Posts

AUGUST 3, 2010

Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. was working on a project over the weekend and thinking about the entire experience we were building for prospects with content. Name your blog. Format post (bulleted lists, etc.).

Ning 40

Ning Paid Content Sales Management Facebook 40

Martech Advisor

JANUARY 7, 2020

This includes your websites, blogs, emails, and all other assets and owned resources. How does paid media work? This type of ad also includes advertorials that inform and influence conversions. Now that your background work is done and data is collected and analyzed, you can move on to execution. The Paid Media Process.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Convince & Convert

DECEMBER 30, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Checklists.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Checklists.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168