How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
On and off the clock, they research potential purchases just as everyone else might. Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research. Parents, pickleball players, podcast enthusiasts—and those are just the P’s.
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