Remove advertorial report survey
article thumbnail

Only B2B - Untitled Article

Only B2B

A few examples of traditional demand generation (if viewed in the light of outbound strategy) would be cold calling (telemarketing), email marketing, print advertorials, trade shows etc. You will see that the best demand generation tactics include content upgrades, free resources, survey, reports, webinars etc.

article thumbnail

Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. In another recent Lucid survey , one-third of our group of general consumer respondents most commonly read blog posts to "learn something new." a whopping 56% said, "Yes.".

Purchase 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively.

article thumbnail

Research Maps Spending on Content Marketing

B2B Marketing Directions

Borrell used data from its periodic surveys of small and mid-size businesses, SEC filings of public companies, and a variety of other data sources. Business Category Rankings The Borrell report also provides detailed estimates for 100 distinct types of businesses. In mid-2020, The Branded Content Project engaged Borrell Associates Inc.

article thumbnail

Welcome To The Age Of Ad Blocking

Marketing Insider Group

Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. 41% of all the respondents surveyed between the ages of 18 and 29 years old said they use ad blockers. The number of ad-block users is expected to only go up in the coming years.

article thumbnail

3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. Insist upon clear labeling.

article thumbnail

Can Focusing on Content Marketing Help the ASJA Survive?

Contently

So wrote Randy Dotinga, the outgoing two-term board president of the American Society of Journalists and Authors (ASJA), in his post-mortem “Exit Report: A Better ASJA, But More to Do.” A survey is being sent to members to collect information for the 5,000 clients that will be in attendance. Otherwise, we risk extinction.”.