What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. What are the benefits of a MAT release? Here are the top five benefits of a MAT release. MAT release examples.

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

Under his regime of “creative confrontation,” Schmertz applied a number of innovative and controversial tactics including: Introduction of modern-day advocacy advertising, or “advertorials,” which first appeared on the OpEd page of the New York Times in 1970. The Mobil advertorials eventually were published weekly in several leading daily newspapers over the course of three decades, and serve as the template for what the PR profession now calls thought leadership.

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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.”

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Infographics, Videos and Listicles Have Changed the Look of the MAT Release in Today’s Digital World

Brandpoint

The MAT release has been around for years. If you’re new to the PR world, you may have heard of the MAT release, but maybe you haven’t leverage its power yet. Either way, it’s important to know how the MAT release fits into the digital marketing world and how to put it to use.

Today's Most Popular Content Marketing Tactics

Everything Technology Marketing

Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month. Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent). In contrast, the least commonly used content marketing tactics are advertorials (11 percent), community management & threading (12 percent), and virtual events (18 percent

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ). Are they using advertorials?

Welcome To The Age Of Ad Blocking

Marketing Insider Group

And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blocking is only going to become even more common with last week’s release of Apple’s new mobile operating system iOS9, which for the very first time will allow app makers and mobile users to block ads on iPhones and iPads. One example of native advertising is advertorials found on BuzzFeed or Forbes sponsored by brands.

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Earned media influencer outreach is alive and well

Biznology

The social media news release (SMNR) we made for Skinny really captured what Skinny is all about, from their amazing 100% raw, alkaline, small batch, extra virgin, cold pressed coconut oil to their founders and their origin story from the jungles of Vietnam all the way back to their offices in Indianapolis, Indiana , everything’s in the SMNR.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Print Advertorials. Too some, this is just the granddaddy of today’s native advertising, but print advertorials continue to allow much more of a sales spin than many publications will accept as a sponsored post or native published article.

Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Using Outbrain, you can keep the momentum going and expose millions to press releases, media coverage and positive product reviews. Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Marketo

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. While advertorials are still widely used, the decline of print media has given rise to a new type of native advertising: digitally integrated ads. The press release was a good first step, but the company still needs to exercise caution.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

more along the lines of your firm’s elevator pitch or press release. you need a thought leadership piece, a case study, or an advertorial? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

more along the lines of your firm’s elevator pitch or press release. you need a thought leadership piece, a case study, or an advertorial? A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What Works ( Vendor Government PR Trends Spending Release ). Time to Kill the Press Release? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.

A Lesson from Demand Media: Embrace Your Commodity Content

B2B Memes

Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. Editors of trade publications are confirmed believers in the preeminence of high-quality content. In their minds, everything in their publications is or should be outstanding. But the fact is, across-the-board brilliance is rarely possible, or even, perhaps, desirable.

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4 Industries That Are Thriving (and Ramping up Content Marketing) Post-COVID

ClearVoice

There’s lots of work available writing explainer articles and advertorials, as well as SEO content and LinkedIn-style social media content. Press releases. Millions have been laid off as a result of COVID-19, and certain industries are not coming back any time soon.

Under the Influence

Contently

The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. In December, the FTC finally released an updated version of guidelines for native advertising, asking publishers to include a variation of “Ad,” “Advertisement,” “Paid Advertisement,” or “Sponsored Advertising Content” in the beginning of an article or video.

Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial. I suddenly found myself writing press releases , copy for advertorials, proposals and more. Men wouldn’t shy away from bragging about their success, so why should you? | #FreelanceWriting | #ContentMarketing | #GirlPower Click To Tweet.

What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. You might also consider using press releases as a way to get news and quotes picked up by other outlets.

So what is native advertising?

Biznology

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.

15 B2B case studies show how content marketing drives ROI

Biznology

After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute).

The Ultimate Affiliates Guide to Native Advertising with Outbrain

Outbrain

It’s true, content pages like advertorials or promotional articles are important. And the news gets better – there are more exciting performance products to be released this year, designed to help affiliate marketers like you in ways you didn’t think were possible. You’ve heard it before – native advertising is hot. The first native ads appeared in 2012, and since then, native advertising spend has exploded, overtaking display spend back in 2017.

How to Build Inbound Links the White Hat Way

Hubspot

2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). The use of advertorials is categorized as an all-too-common link scheme, and since you are paying for it, you run the risk of being penalized. In addition to advertorials, it is important that you limit the number of guest posts you contribute , as this is yet another tactic that can get your website penalized.

Four Reasons to Keep Branding During a Recession

WebMarketCentral

Then yesterday, they released this chart, providing detail on the shift in tactics. That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Blogger outreach is earned media PR, isn’t it?

Biznology

In my experience, bloggers want content that’s fresh, relevant, and germane to their topic of interest or expertise; they also want to be associated with something cool or flattering: a brand they like, a company they respect, or a product they have always loved, have been interested in trying, or have never heard of (or have yet to be released). My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers.

3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Earned media placements are generally acquired through press releases, journalist pitches and organic amplification of paid content. Pro tips for writing a reputation management press release: Make your headline memorable (don’t forget to include your brand name). Paid content includes MAT releases , sponsored content and advertorials. The internet empowers brands to connect with an infinite number of customers around the globe.

Can Focusing on Content Marketing Help the ASJA Survive?

Contently

In order to support that premise, she is conducting a survey this summer—which will be released before the conference—to learn more about how much its members make from content marketing. “We Content marketing is simply a new word for that despised 20th-century tool: advertorial,” she said. This article originally appeared on our sister site, The Freelancer. “We We must attract members who are younger and more diverse. Otherwise, we risk extinction.”.

How to Drive Traffic with Content Amplification

Hubspot

So, if you are releasing a new product, or want to get more people talking about your brand, think about running social media ads. For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog.

Earned-media micro-influencer marketing master class

Biznology

Will blog for free, but only if they’re compelled to (exclusive content, big news, financial releases, new investment, etc.). While disclosures are essential everywhere, they’re doubly so for “advertorial” content. Internally, I call it an SMNR (Social Media News Release).

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Will blog for free, but only if they’re compelled to (exclusive content, big news, financial releases, new investment, etc.). While disclosures are essential everywhere, they’re doubly so for “advertorial” content. Social Media News Release. Waiting for class.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Find New Customers releases new white paper on email marketing - Fearless Competitor , July 21, 2010 Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. Time to Kill the Press Release? What Works - What Doesn’t , July 8, 2010 While writing a press release for a client the other day, I got to thinking about what I was doing. Advertorial (4). Best of B2B Marketing.

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3 Social Media Messenger Apps You Need to Know in 2016

Content Standard

But as the Content Standard’s John Montesi writes: “the real advertorial power of [messaging apps for businesses] is not in the scramble to come up with push ads in yet another new medium.” Facebook Messenger for Business is the most recent release in the messenger app world, using retail business as a first case study for how the service is meant to function. Following close behind Facebook, WhatsApp is set to release a brand feature in 2016 as well.

3 Social Media Messenger Apps You Need to Know in 2016

Content Standard

But as the Content Standard’s John Montesi writes: “the real advertorial power of [messaging apps for businesses] is not in the scramble to come up with push ads in yet another new medium.” Facebook Messenger for Business is the most recent release in the messenger app world, using retail business as a first case study for how the service is meant to function. Following close behind Facebook, WhatsApp is set to release a brand feature in 2016 as well.