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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

Under his regime of “creative confrontation,” Schmertz applied a number of innovative and controversial tactics including: Introduction of modern-day advocacy advertising, or “advertorials,” which first appeared on the OpEd page of the New York Times in 1970.

Landing Pages: Get Readers to Take Action

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Landing Pages: Where to Publish Your Advertorial.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. Every publisher and media company is always looking for quality contributors who deliver value.

Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Landing Pages: Where to Publish Your Advertorial.