The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The tip of Mobil’s public relations spear was guided by Herb Schmertz, who served as Vice President of Public Affairs under Warner (and whose credentials included a law degree from Columbia.)

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity. The more publicity, the better. Publicity generates revenue.

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Blogger outreach is earned media PR, isn’t it?


My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1] And if it is, maybe we need to rename blogger outreach to blogger relations instead.

What Is Earned Media?


Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. It’s what most people understand public relations to be if they have a concept of it at all.

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Hire a Legal Writer: 8 Experts for Any Content Marketing Budget 


Currently, oversees external communications programs and activities, including media relations, public relations and community relations, for a nationally recognized law firm. . I have written literally thousands of news articles for major publications.

What Is Off-Page Optimization?


Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. What is off-page optimization?

19 New Featured Sources on the B2B Marketing Zone


Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.

B2B Video Marketing Done Right

KoMarketing Associates

We’re curious about the products we invest in, and gain validation in our choices when we see an inside view the general public can’t or doesn’t. Public Relations and Special Features. They provide the context of an advertorial with the authenticity of a product review and rating. The word these days is content.

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How to Promote Your Content Using Paid, Earned & Owned Media


Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Advertorials (Sponsored Content). Popularized by Forbes , online advertorials are beginning to crop up all over the Internet. Here is an example of how one website features advertorial content.:

So what is native advertising?


Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. Public relations.

3 Ways Content Fuels Your Online Reputation Management Strategy


They allow crisis-related content to be moved off a brand’s main website where it won’t distract existing customers. Additionally, microsites provide companies with a single platform to keep their messaging consistent during a public relations emergency. Offer separate contact information for the press and public. Therefore, publishing a high volume of content related to something positive will eventually overpower the unwanted connection.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. This is true with regular media relations, so why do it with bloggers?

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Mobile Sites for B2B BlackBerry Users - Social Media B2B , July 12, 2010 In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. Advertorial (4). Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals.

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Kindness opens many doors online


And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. They’ve been used for the links, they’ve been used for the advertorial, and they’ve even done things with the promise of working together in the future.