The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. The more publicity, the better. Publicity generates revenue.

PR 151

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. And if it is, maybe we need to rename blogger outreach to blogger relations instead.

Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations. Every time I chose a topic to focus on there would be a whole new slew of people contacting me telling me it was so honest and relatable,” she continues. “I

B2B Video Marketing Done Right

KoMarketing Associates

We’re curious about the products we invest in, and gain validation in our choices when we see an inside view the general public can’t or doesn’t. Public Relations and Special Features. The word these days is content.

Video 231

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

They allow crisis-related content to be moved off a brand’s main website where it won’t distract existing customers. Additionally, microsites provide companies with a single platform to keep their messaging consistent during a public relations emergency. Offer separate contact information for the press and public. Therefore, publishing a high volume of content related to something positive will eventually overpower the unwanted connection.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. This is true with regular media relations, so why do it with bloggers?

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Mobile Sites for B2B BlackBerry Users - Social Media B2B , July 12, 2010 In previous posts, I explored BlackBerry apps that help B2B marketers , B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. Advertorial (4). Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals.

Ning 55

Kindness opens many doors online

Biznology

And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations.