WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. more along the lines of your firm’s elevator pitch or press release. you need a thought leadership piece, a case study, or an advertorial?

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Outbrain

FEBRUARY 4, 2019

Here are some examples: website pages, landing pages , blog posts, videos, webinars or podcasts , quizzes, games, earned press, or any other content that will engage your audience and achieve your advertising goals. Don’t write a headline promising something you won’t deliver. (As long as it meets our guidelines; more on that later…).

Campaigns 32

Campaigns Guidelines Advertorials Privacy Policies 32

accelerate agency

MARCH 7, 2024

Google detail more information within their Spam Policies page: Site reputation abuse is when third-party pages are published with little or no first-party oversight or involvement, where the purpose is to manipulate search rankings by taking advantage of the first-party site’s ranking signals.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertorials Lead Scoring 52

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Explore the difference: MAT releases vs press releases What is a press release? Learn more about MAT releases vs press releases!

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

ClearVoice

MARCH 8, 2019

Through years of hustling, rubbing elbows, writing for free and other strategies for success, these impressive women have an empire, too. After burning the midnight oil both on the agency and in-house side, Sobel was quickly schooled on the ways her writing could improve. Write what you feel and don’t hold back.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Online Marketing Institute

JUNE 15, 2009

Bloggers are on the move, writing about what comes to mind on a daily basis. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. If you’re going to pre-write the blog post for the blogger, keep in mind their writing style.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The difference between press releases and MAT releases. Earned media opportunities.

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

Webbiquity

JULY 26, 2010

I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release? June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

APRIL 26, 2015

2) Advertorials or Large Scale Guest Blogging. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). The use of advertorials is categorized as an all-too-common link scheme, and since you are paying for it, you run the risk of being penalized. 3) Linkable Content.

Advertorials 28

Advertorials Ad Building Guidelines Lead Scoring 28

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

QuanticMind

MAY 30, 2023

So I guess outside of consulting, probably most well-known for writing a newsletter called This Week Ad Tech. And it's not a sponsored article or advertorial. RV: So there's certain publications that we'll mention, but they more or less regurgitating press releases. Ratko Vidakovic: Sure. And it's time consuming.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010 What is a good checklist before you publish on your blog? Write 350-600 words ( educate, entertain, engage, enrich readers). Time to Kill the Press Release? Advertorial (4). Tell me what you think. Here’s what happens, usually.

Ning 40

Ning Paid Content Facebook Sales Management 40

Brandpoint

AUGUST 9, 2018

Negative press has also been turbocharged by the internet. Pro tips for writing crisis communication content for a microsite: Clearly state the issue. Offer separate contact information for the press and public. Related: Establishing Trust with Earned Media: How to Write a Personalized Pitch ]. Be transparent. Paid Media.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Martech Advisor

JANUARY 7, 2020

This includes press mentions, social media recognition, content contributions by influencers, search rankings achieved through search engine optimization (SEO), etc. Press mentions, social media recognition, interviews, guest posts, podcast invitations, exclusive columns, etc. Paid Media. Owned Media. Earned Media.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

MAY 1, 2020

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. If a product launch is coming up, you can write a tutorial-style blog post that explains how to use that product. An advertorial is basically the paid version of a guest post.

Paid Content 100

Paid Content Traffic Advertorials Paid Search Agency 100

Convince & Convert

DECEMBER 30, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Neil Patel is awesome at writing list posts that focus on successes to help his audience learn how to do something better like this post. Advertorials. Pitch Packets.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Just take a look at this “why” post that is based on research, which has gotten 9,633 social shares and 45,884 pageviews at the time of this writing. Neil Patel is awesome at writing list posts that focus on successes to help his audience learn how to do something better like this post. Advertorials. Pitch Packets.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168