Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. The Skinny & Co. team is exceptionally generous with their product when it comes to influentials. Dan and I are very excited about the rest of the week.

Outreach 140

Outreach Blogger Media Advertorials 140

WriteSpark

FEBRUARY 12, 2013

more along the lines of your firm’s elevator pitch or press release. you need a thought leadership piece, a case study, or an advertorial? Your website, a trade. This is not the time to. cut and paste your three-page mission statement, value proposition, brand DNA, or Big Hairy Audacious Goals. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

more along the lines of your firm’s elevator pitch or press release. you need a thought leadership piece, a case study, or an advertorial? Your website, a trade. This is not the time to. cut and paste your three-page mission statement, value proposition, brand DNA, or Big Hairy Audacious Goals. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

B2B Memes

MARCH 12, 2010

Editors of trade publications are confirmed believers in the preeminence of high-quality content. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial.

Demand 100

Demand Advertorials Media Content 100

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Three days earlier, the Federal Trade Commission announced a workshop to examine native advertising in digital media, or “the practice of blending advertisements with news, entertainment, and other content in digital media.”. The press release was a good first step, but the company still needs to exercise caution.

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100