Biznology

JUNE 26, 2012

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. The Native Matrix.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

QuanticMind

MAY 30, 2023

And it's not a sponsored article or advertorial. RV: So there's certain publications that we'll mention, but they more or less regurgitating press releases. And I don't think that's very valuable, in my opinion, because you could just go to PR Newswire and get that information.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Brandpoint

APRIL 20, 2022

The MAT release has been around for years. If you’re a longtime PR professional, you’re well aware of how this branded style of content works in the industry. If you’re new to the PR world, you may have heard of the MAT release, but maybe you haven’t leverage its power yet.

Video Marketing 90

Video Marketing Distribution PR Advertorials 90

Marketing Craftmanship

JULY 5, 2013

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. Herb Schmertz was no reckless PR cowboy.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Hubspot

MAY 1, 2020

So, if you are releasing a new product, or want to get more people talking about your brand, think about running social media ads. For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. An advertorial is basically the paid version of a guest post.

Paid Content 100

Paid Content Traffic Advertorials Paid Search Agency 100