Remove advertorial podcast
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Infographic: A Brief History of Content Marketing

Contently

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. Whether you’re writing an agricultural magazine or starting a branded podcast, telling the best stories will give your brand a place in history. After a few decades, each issue reached millions of customers.

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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Less advertorial. More conversational, less advertorial. Here’s where I think B2B sales and marketing video is headed this year. More conversational. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant.

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The Best Teachers for Influence Marketing

Convince & Convert

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). Influence Pros: the podcast for real people doing real work in influence and advocate marketing. Online, content has a reliable reach problem. So what do you do now?

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Only B2B - Untitled Article

Only B2B

Or this from GoPro : You should test your content with fewer images, videos, podcasts, animations or even softer CTAs. The famous Wall Street advertorial used storytelling and sold $2 billion worth of subscriptions and ran from 1975-2003. You know, One of the common mistake made in email campaigns is to “hard sell” your product.

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How B2B influencer marketing will grow your brand

Sprout Social

Parents, pickleball players, podcast enthusiasts—and those are just the P’s. Every member of a procurement team is more than just a professional—they’re people. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing.

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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

Additionally, because most blog sites allow you to embed videos, podcasts, and imagery, your company blog can also be a great place to promote your other marketing assets while still informing prospects about your brand. In the next year, consider a mix of content marketing that includes blogging.

Purchase 101
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What Is Earned Media?

ClearVoice

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. When I started my public relations career, earned media was all there was unless you counted advertorials and the like.