Remove advertorial
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Display ads vs native ads: What’s the difference?

Liveintent

What are display ads? Display ads are text, image, or video advertisements in the digital, online space. They can be used on websites, social media, apps, email newsletters, or other online channels to attract audience attention. Display ads come in a variety of formats. What are native ads? Native Ads.

Display 109
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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. True enough.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. True enough.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. Social Advertising.

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What Is Earned Media?

ClearVoice

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

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Everything you need to know about native ads in email newsletters

Liveintent

What are native ads? Native ads are ads that match their environment or surroundings. Native ads are similar to an advertorial but come in a variety of formats. The three main types of native ad formats are branded content native ads, in-feed native ads, and content recommendation native ads.

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B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising

markempa

Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the hype, it seems like everyone still has varying ideas of what native advertising actually is. Question #1.