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Blogger outreach is earned media PR, isn’t it?

Biznology

In my experience, bloggers want content that’s fresh, relevant, and germane to their topic of interest or expertise; they also want to be associated with something cool or flattering: a brand they like, a company they respect, or a product they have always loved, have been interested in trying, or have never heard of (or have yet to be released). The reason they come to Social-Ally or an agency like mine is because what they get for that money up front is PR garbage.