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Short Copy vs. Long Copy — Which Converts the Best?

Anyword

Some could say that longer copy in reference to advertising started as magazine advertorials or direct mail ads. Marketers opting for long copy should craft a strong narrative used to tell their brand mission and include any and all details that could potentially sway prospective customers. Let’s dive in. The Case for Long Copy.

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Managing Co-op Funds – 5 Easy Co-op Fund Management Strategies

Computer Market Research

Date of advertorial. Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

Not only is this a betrayal of a user’s trust when you send them a message via a channel they have opted out for, but it’s also illegal, Poulsen warns. An intelligent cross-channel marketing program ensures that the overall ad-spend is efficient and effective, and reaches consumers in relevant ways,” she adds.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. If only it were that simple. The amount of patience required is dependent on the level of inbound adoption within any given industry.

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What Is Native Advertising? Here’s Everything You Need to Know

ClearVoice

The results are far better than your father’s newspaper “advertorial” that readers learned to tune out years ago. There will always be people who hear the word “advertising” and instantly recoil in fear. But the art of delivering messages people actually want to consume has come a long way since ad blockers were invented.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Unlike other forms of marketing, content consumption is an opt-in process, meaning readers take an action to engage with your brand. . Advertorials or native content. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content? Blog posts.

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. You can reach high-potential audiences with offers that are designed to engage and convert. This kind of granularity is impossible to achieve through organic posts. What’s more? Let’s get started. What does that mean?

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