B2B Marketing Directions

NOVEMBER 7, 2020

Sizing the Content Marketing Opportunity is based on a multi-faceted analysis of the business of content marketing. Digital Dominates Content Marketing It should not be surprising that most content marketing is conducted via digital channels. The following table depicts the top five media channels used for content marketing in 2020.

Spending 68

Spending Research Content Marketing Planning 68

Anyword

APRIL 12, 2022

His expertise lay in “advertorials,” ads written in a format that mimics a newspaper article. But you’ve never been a spy, started a multi-million dollar blog, or invented a famous cartoon character. But once out of the espionage business, he became an entrepreneur, with success based on ingenious advertising and marketing copy.

Copywriting 98

Copywriting Advertising Agencies Marketing AI Advertorials 98

ClearVoice

JANUARY 28, 2021

There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success. Here, we spoke with marketing experts with decades of experience to dig into the 101 to engage each channel. What are cross-channel campaigns? 5 do’s of cross-channel campaigns.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Look at the first-touch and multi-touch attribution that was generated by your video or video program for a look at the ROI but for a larger picture, look at the amount of traffic generated by your campaign and compare it to your sales numbers—including the numbers before and after the campaign launched. Native Advertising.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

LeadsRX

MARCH 21, 2022

LeadsRx provides data from multi-touch attribution (MTA) and broadcast attribution to Hybrid, helping Calvin and others determine what is working – and what is not – in advertising campaigns. Or other channels?’ It’s nice to see someone using LeadsRx that says, ‘hey, can you do this for radio? They ask about the pixel.”.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Biznology

FEBRUARY 23, 2015

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. FISHER TANK : Makes giant, above-ground welded steel tanks.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Content Standard

APRIL 2, 2016

Whether seeking to alleviate the overwhelming nature and inconvenience of jumping between communication channels, or more likely, aiming to dominate the market in every way possible, tech companies have been moving toward creating platforms that are relevant to as many aspects of our lives as possible. We See You, WeChat.

Social Media 44

Social Media Media Advertorials Multi-Channel 44