Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Will blog for free, but only if they’re compelled to (exclusive content, big news, financial releases, new investment, etc.).